Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2024

Course Code: EMPL9794C

Course Title: Originate and develop concepts

School: 515T Creative Industries

Campus: City Campus

Program: C6173 - Advanced Diploma of Screen and Media (Content Creation and Design)

Course Contact: Nat Bates

Course Contact Phone: +61 3 9925 3326

Course Contact Email: nat.bates@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Peter McDonald
peter.mcdonald2@rmit.edu.au
+61 3 9925 4815

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT512 Originate and develop concepts

Element:

1. Scope issue

Performance Criteria:

1.1 Select issue to be explored in consultation with relevant personnel

1.2 Assess possible solutions to business issue and identify restrictions according to job role and organisational policy

1.3 Research information on possible solutions to identified issue

1.4 Assess factors affecting viability of possible solutions

Element:

2. Generate and present solutions

Performance Criteria:

2.1 Brainstorm ideas for addressing issue

2.2 Evaluate ideas against identified factors affecting viability

2.3 Compare ideas with best practice examples of similar products or programs or processes or services

2.4 Select and present a solution in relevant format to stakeholders

Element:

3. Refine solutions for implementation

Performance Criteria:

3.1 Seek feedback on ideas from stakeholders

3.2 Respond to questions with substantiated answers

3.3 Document feedback according to organisational requirements

3.4 Refine and finalise solution according to task requirements

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. 


Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT OneDrive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources

WeekTopicAssessment 

Week 1

Introduction to AT1:  Research motion graphics industry & develop professional practices - Part A & B & C

Part A:

  1. Schedule: of the 3 projects that will form the folio of work.

Part B: Self Promotion, Professional Opportunities, Contracts & Work health and safety requirements 

 

 

Week 2

Part B: Self Promotion, Professional Opportunities, Contracts & Work health and safety requirements (finalise)

Professional Opportunities

Introducing; AT2 Create MoGraph Experiments

Part A:
Clarify the brief and do research and Research Technical support 

  
Week 3

AT2 Create MoGraph Experiments

Part B:

Develop a concept

- rough thumbnail storyboards 

 

AT1 A & B due

 Week 4

Work in Progress with the teacher today

Part C:
Create the finished work as the Creative Brief. Requires

  

Week 5

​Continue: 

Part C:
Create the finished work as the Creative Brief Requires

  
Week 6

Part D: Evaluate the work

 

• Introducing AT3 Music inspired Animatic & Motion Graphics sequence 

AT2 due

Week 7

​

Part A: Animatic and Final sequence

Continue working on project​

 

Week 8

​Part A: Animatic and Final sequence

Continue working on project​

​

 

Week 9

​Part B:
Review of the creative process, Finalise Part A - Animation sequence.

 

Week 10

Industry Week. Program TBA

  
Week 11

 

​Introducing AT4 Explainer video sequence

Part A:
Clarify the brief
 Briefing session:  Attend the briefing session with to clarify the project

Part B:
Research and development

- Research  a legendary motion graphics designer

- Develop the explainer video sequence rough thumbnail storyboard

AT3 Due

Week 12

  Part C:
Work in Progress with Teacher Checklist and team feedback document.
- Meet the teacher and discuss the development of the concept.

 Part D:
Create a motion graphics piece that features an explainer video context.

 

 

Week 13

 Part D:
Create a motion graphics piece that features an explainer video context.		  
Week 14 Part D:
Create a motion graphics piece that features an explainer video context.

 

Week 15

 Part D:
Create a motion graphics piece that features an explainer video context.		 AT4 due 
Week 16

Review AT1 Part C

- Budgets
- Review Skills
- Future Directions
- Contingency plans

AT1:  Research motion graphics industry & develop professional practices - Part C Due

Week 17
  •  Class overview​
  • Review and finalise assessments​

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency.  To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

AT1 Create a professional practice strategy and Develop a plan for a professional folio of creative work.

Create a professional practice strategy and develop a plan for a professional folio of creative work.

Due week 16

AT2 Create Looping motion graphics sequence

In this assessment task, you will undertake a briefing session, research preproduction, production and an evaluation of the project.

Due week 6

AT3 Music inspired Animatic & Motion Graphics sequence

You will complete an Animatic and a Motion graphics sequence inspired by a piece of music.

Due week 10

AT4 Create dynamic typographic motion graphics sequence

Create a motion graphic sequence that features Kinetic Typography, based on a piece of original or copyright free text, music or sound design.

Due week 15

Assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit


Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students

Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview