Course Title: Manage merchandise and store presentation
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: MKTG5776C
Course Title: Manage merchandise and store presentation
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Glenda McNeill
Course Contact Phone: 9925 9179
Course Contact Email:glenda.mcneill@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Maree Nelson
Nominal Hours: 35
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course requires a range of competencies involving management, according to store policies, of the store merchandising plan and store presentation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXMER004A Manage merchandise and store presentation |
Element: |
1. Manage store merchandising 2. Plan and manage store advertising and promotions 3. Manage store pricing policies 4. Manage housekeeping |
Performance Criteria: |
1.1 Layout and presentation support market position and promote customer flow according to store policy. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, and practical exercises.
• Case studies observing the policies & procedures of TCF merchandising.
• Underpinning knowledge delivered in group discussions to aid in the development of the Promotional Calendar / Display.
• Visual presentations (slides-store layout and display) and other action or experiential learning activities.
• TCF industry based mentoring through allocated company in relation to designated industry brief.
• TCF retail industry based mentoring through individual window display.
• Use of various work processing, graphics and spreadsheet packages
Teaching Schedule
vWEEK No WEEK COMMENCING
Week 1.
Assessment Overview/ Introduction to course.
Defining Visual Merchandising. Window Styles
Terms and Definitions
Week 2.
Display Patterns and Groupings /worksheet
Colour Theory
Practical activity
Week 3.OH&S (Occupational Health & Safety),
Slides /Demonstration/ Practical – Suspension
Students to Bring in cardboard to create a poster to suspend in the Display Cabinet
Week 4.
Introduce first assignment & workshop (brainstorming exercise)
Promotional Calender Assignment 25%
Cabinet Display 25% (Form groups of 4 or 5)
OH&S Part 1 (30%)& 2 (70%)
Slides /Demo
demonstration/ – Risers
Week 5.
Students to bring in cardboard for Risers
Riser Display construction,
Students to bring in small items and decorated risers to construct a display including: props, backdrop etc. OH&S
Workshop Promotional Calendar
Introduce Developmental Journal (50%)
Week 6.
Workshop Promotional Calendar and Cabinet Display
Slides /Demonstration/ Practical – Draping/Styling a Mannequin
Students to bring in fabric, props clothes etc.
OH&S
Week 7.
Workshop Promotional Calendar and Cabinet Display
(Teacher to finalise Cabinet Display Roster)
Practical Activity, OH&S
Week 8
Wall Treatments, Store Image and Layout Theory
Research and Record OH&S practices in relevant industries
Workshop Cabinet Display
Week 9.
These are in order of class time priority, all must be completed before the end of semester
1. Group workshop in class for Cabinet Display, OH&S
2. Cabinet Display to be decided
3. Practical activity, mannequin dressing, Students to bring in clothing
3. Teacher/student consultations
Week 10
Promotional Calendar Due 25% OH&S Part 1 (30%) Due
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (25%) actually being constructed – (check roster
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations
Week 11
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (25%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display,
3. OH&S research
Week 12
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (25%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display,
3. OH&S research
Week 13
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (25%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations
Developmental Journal Due (50%)
Week 14
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (25%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations
Week 15
These are in order of class time priority, all must be completed before the end of semester
1. Group Display Cabinet (25%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations
4. OH&S Assignment Due (70%)
16 Industry Assignment feedback
17 6/6/11 Student Assessment Week
18 13/6/11 Results Processing Week
TERM BREAK
NB: Week to week is subject to change with prior notice
Learning Resources
Prescribed Texts
References
Other Resources
Students will have to provide materials for displays
Overview of Assessment
Students will be required to demonstrate learnt skills through the construction of small scale displays in class in preparation for their projects. They will develop a promotional calendar outlining seasonal changes in merchandise and displays for a company using appropriate soft-wear, and display one promotion in a mock window on campus. Students will work on two industry projects, one that will allow them to develop a window concept communicated through a storyboard to an industry brief, and the other that will require the development of a store manual along with a window display for a specific target market in industry.
Assessment Tasks
Assessments:
Promotional Calendar- Part 1. 45 Marks
Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.
Group Display Cabinet- Part 2. 40 Marks
Choose a promotion from the calendar and construct the window display in the cabinets (full-time students) or in class (part-time students). Including a breakdown of cost, time and maintenance checklist.
Industry Assignment. 15 Marks
Students will work on an industry project that will allow them to develop a window concept communicated through a storyboard to an industry brief.
Assessment Matrix
Course Overview: Access Course Overview