Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Katrina Rose
Course Contact Phone: 9925 9138
Course Contact Email:katrina.rose@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Helen Diomides
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
GRAP5226C Preliminary design concepts and GRAP5228C Contemporary fashion influences
Course Description
This course covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD4005B Communicate and sell design concepts |
Element: |
1. Interpret design brief 2. Develop inspiration board 3. Develop story board to meet design brief 4. Present design tools 5. Sell design concepts |
Performance Criteria: |
1.1 Key requirements for design concept are identified 1.2 Impact of target market on the design process are identified 2.2 Principles of deisgn are applied to inspirational development 2.3 Inspirational items are collected and collated for presentation 2.4 Inspirational board is developed to communicate sources of inspiration 2.5 Inspiration board is reviewed against design brief 3.2 garment concepts are developed based on design brief and inspiration board 3.3 suitable fabrics and colour palette are selected 3.4 storyboard is produced to reflect design brief 4.2 Feedback is sought on design concept and modifications made as required 5.2 Benefits and features of design concepts are explained and promoted 5.3 design concepts are linked to design brief 5.4 Presentation skills are used to sell design concepts 5.5 feedback and questions are invited and responded to appropriately 5.6 Commitment to design concept or further development is sought and confirmed as appropriate |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
A variety of activities, both individual and in groups will be used to help you achieve the learning objectives as specified above. Library, Internet, Magazine and International and Local Retail/Brand Research. Presentations and tutorials will form the basis of learning activities
Teaching Schedule
Week 1 Research: Range concept
Week 2 Research: Company background
Week 3 Research: Trend workshop on colour
Week 4 Research: Trend workshop on fabric
Week 5 Research: Trend workshop on silhouette
Week 6 Research: Trend workshop on details
Week 7 Produce: Mood Workshop - concept
Week 8 Produce: Mood Workshop- moodboard
Week 9 Produce: Mood Workshop- mood board
Week 10 Produce: Story Workshop - range structure
Week 11 Produce: Story Workshop - sketching
Week 12 Produce: Story Workshop - sketching
Week 13 Produce: Story Workshop - story board
Week 14 Produce: Story Workshop - story board
Week 15 Presentation: Presentation workshop
Week 16 Presentation: Presentation workshop
Learning Resources
Prescribed Texts
References
Other Resources
Any Online current fashion Information
Newspapers- Herald Sun, The Age – Fashion Publications
Periodicals, Textiles, Textile View, Viewpoint, Rush, Vogue, Collezioni, Sportswear International
Overview of Assessment
Assessment will be based on a research assignment, and an oral presentation to industry which includes preparation of story boards and a theory document
Assessment Tasks
Visual Diary
Assessment 1: Research - 40%
Assessment 2: Produce - 60%
Boards and Oral presentation:
Assessment 1: Produce a Mood board - 20%
Assessment 2: Produce a Story board - 40%
Assessment 3: Produce a Fabric board - 10%
Assessment 4: Presentation: - 10%
Assessment 5: Peer assessment - 20%
Assessment Matrix
Course Overview: Access Course Overview