Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: VART5949C
Course Title: Create visual design components
School: 345T Media and Communication
Campus: City Campus
Program: C4224 - Certificate IV in Photoimaging
Course Contact : Stephen Skok
Course Contact Phone: +61 3 9925 4015
Course Contact Email:stephen.skok@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the performance outcomes, skills and knowledge required to identify and create visual design components and images.
Current photoimaging industry practice reflects a variety of design practices and approaches. These will be reflected in the training and assessment of this unit.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFDIG304A Create visual design components |
Element: |
1. Clarify work requirements. |
Performance Criteria: |
1.1 Clarify type of visual design components required, in consultation with relevant personnel . |
Element: |
2. Generate and assess ideas. |
Performance Criteria: |
2.1 Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas. |
Element: |
3. Plan approach. |
Performance Criteria: |
3.1 Experiment with traditional and digital imaging techniques to create required visual design components. |
Element: |
4. Produce visual design components. |
Performance Criteria: |
4.1 Develop structure for components based on the final design concept using selected design techniques. |
Element: |
5. Finalise visual design components. |
Performance Criteria: |
5.1 Review visual design components to assess whether creative solutions meet design and technical specifications. |
Learning Outcomes
On successful completion of this unit, you will be able to identify and produce images that demonstrate the critical elements of design that contribute to a final project. You will be producing visual design components that comprise of proof sheets, digital files and a report which demonstrate the application of design elements consistent with the concept/brief
Details of Learning Activities
This course will be taught as a series of weekly face to face classes.
In class learning activities include, but are not limited to:
• lectures
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects
Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work
Teaching Schedule
| Week | Class content | Elements | |
| Week1 | Assignment Briefing / Overview of semester/ Planning Timeline Assignment Briefing – Intro to Design Elements & Principles |
1, 2, 4, 5 | |
| Week2 | Design Elements Lecture - The Frame – 1st Local shoot x 3 | 1, 2, 4, 5 | |
| Week3 | Design Elements Lecture - Composition – class crit on local shoot | 2, 3, 4 | |
| Week4 | Design Elements Lecture - Rule of thirds theory – local shoot - view Genius of Photography - ep 2 | 2, 4 | |
| Week5 | Analysis of 3 photographers – class crit | 1, 2, 4, 5 | |
| Week6 | Design Elements Lecture – line – local shoot – | 2, 4 | |
| Week7 | Design Elements Lecture – Colour Workshop | 2, 4 | |
| Week8 | Design Elements Lecture – Colour – local shoot – | 1, 2, 4, 5 | |
| Week9 | Class work on colour assignment | 1, 2, 4, 5 | |
| Week10 | Class work on colour assignment | 1, 2, 4, 5 | |
| Week11 | Class work on colour assignment | 1, 2, 3, 4, 5 | |
| Week12 | Design Lecture - Typography & the image | 1, 2, 4, 5 | |
| Week13 | Design Elements Lecture - Repetition & Rhythm - Local shoot Presentation Colour FOLIO Assignment & feedback session |
1, 2, 4, 5 | |
| Week14 | Project work, Feedback sessions –Local Shoot - strongest design element highlighted | 1, 2, 4, 5 | |
| Week15 | Class presentations | 1, 2, 4, 5 | |
| Week16 | Class presentations | 4 | |
| Week17 | Assessment Week - Non Attendance week | ||
| Week18 | Assessment Week - Non Attendance week | ||
| NOTE | Schedule may change as required without notification |
Learning Resources
Prescribed Texts
Freeman M., The Photographer’s Eye - Composition and Design for Better Digital Photos. Focal Press, 2007 |
References
You will be supplied with a range of references during the semester- |
Other Resources
personal data storage device (min 2), personal computer with Bridge and Photoshop CS4, access to camera and lighting equipment as required.
Overview of Assessment
Students are required to complete class tutorial exercises, participate in class discussions and research various applications of innovative imaging techniques. Students will also be required to produce proof sheets and within a workflow process, produce final screen and hard copy prints via a range of output mediums including lab, inkjet and darkroom for their assessment in this course.
Assessment Tasks
Semester 2 Assessment items include:
FORMATIVE ASSESSMENT
1. Local Shoot – Frame
2. Local Shoot – Composition
3. Local Shoot – Line
4. Local Shoot – Colour
5. Local Shoot – Repetition/Rhythm
6. Local Shoot – Design element of Student’s choice
7. Local Shoots Report
GRADED ASSESSMENT
1. Folio – 3 selected Local Shoots
2. Text & Image
Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview