Course Title: Build client relationships and business networks

Part A: Course Overview

Program: C4228 Certificate IV in Marketing

Course Title: Build client relationships and business networks

Portfolio: Vocational Education

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5828C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face or Internet or Workplace	Term1 2015, Term2 2015, Term1 2016
MKTG5828C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face or Workplace	Term1 2013, Term2 2013, Term1 2014, Term2 2014

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au

Course Description

This unit applies to individuals in a variety of roles who are required to establish, maintain and improve client relationships to facilitate organisational objectives.

This unit primarily applies to marketing and sales professionals who depend on excellent interpersonal relationships and communication skills to achieve outcomes, but may also apply to other individuals working in any industry.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None required

 

National Competency Codes and Titles

National Element Code & Title:	BSBREL402A Build client relationships and business networks
Elements:	1. Initiate interpersonal communication with clients 2. Establish client relationship management strategies 3. Maintain and improve ongoing relationships with clients 4. Build and maintain networks

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to establish, maintain and improve client relationships, and to actively participate in networks to support attainment of key business outcomes.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.