Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Emma Woods

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1. Interpret design brief

Performance Criteria:

1.1. Correctly interpret the specifications of the design brief
1.2. Establish and clarify user or client for the proposed product/service to inform design decisions
1.3. Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4. Source and evaluate information pertinent to design brief


2. Explore and develop design concept

Performance Criteria:

5.1. Collect and/or organise required components for the work
5.2. Produce or monitor the production of work ensuring all parameters of design brief are met
5.3. Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4. Seek client approval for work where appropriate


3. Liaise with client

Performance Criteria:

2.1. Generate ideas for design concept through research, exploration and experimentation
2.2. Develop initial design concept consistent with design brief parameters
2.3. Evaluate and explore options for refining the concept to best meet design brief parameters
2.4. Refine options and select the approach which best meets design brief requirements


4. Plan production of work

Performance Criteria:

3.1. Agree on communication process and frequency of communication with the client
3.2. Present concepts for work at appropriate stages during design process as required
3.3. Present and explore different options and creative ideas with client when appropriate
3.4. Pro-actively seek and act on client feedback
3.5. Reach agreement on concept for work which complies with design brief


5. Complete production of work

Performance Criteria:

4.1. Assess specific design production risks
4.2. Identify all components required to produce a prototype
4.3. Assess technical requirements for production against specified guidelines
4.4. Identify and consult with support services required for production
4.5. Produce a prototype and evaluate against design brief requirements
4.6. Analyse prototype and determine any further adjustments to production requirements
4.7. Finalise production specifications supported by accurate and complete documentation

Learning Outcomes

On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.

Details of Learning Activities

Learning activities will consist of:
In class

  • lectures & tutorials
  • class exercises
  • class presentations
  • group discussion
  • online research
  • workshopping of students’ own projects

Out of class

  • online tutorials
  • research (online /library /public displays/galleries)
  • independent project based work
  • online feedback

Teaching Schedule

 Note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources. 


Class content

Assessment Due


Lecture: Introduction to Graphic Design
– History and background of design principles & colour theory

Tutorial: Introduction to InDesign - Basics
– The basic interface (incl. tools, palettes, control panel, menus)
– Setting up a new document (size, margins, columns)
– Review of how to research with copyright attribution/reference

Assignment 1 Briefing: Food and Wine Poster
Assessment overview and submission breakdown

Project work:Development Journal
– Idea generation
– collect research/reference images

 Assignment 1 – Food + Wine Poster: Briefing


– Colour, form & content - Poster design
– Moodboards
– Part 1: Basic Typography

Tutorial: Introduction to InDesign - Images/Fonts
– Optimising and importing images for use
– Typography & graphics
– Layers palette
– Swatch palette

Project work:
Develop moodboard
Develop 4 rough designs for poster

Assignment 1 Part A + B: DUE
Blackboard Development Journal - Project description + Research

– Upload research*, concept, sketches for poster
*include correct copyright attribution

3Tutorial: Introduction to InDesign - Saving + Exporting
– Exporting EPS with use of layers
– Packaging files
– Exporting and checking final files (pdf) for screen and print

Project work:
Refine poster design

Assignment 1 Part C: DUE
Blackboard Development Journal - Moodboard

– Upload Moodboard*
– Upload 4 rough designs for poster
*include correct copyright attribution


Tutorial: Introduction to InDesign - Saving + Exporting (continued)
– Exporting EPS with use of layers review

Project work:
– Teacher consults
– Review of final submission items
– Resolve final poster design responding to feedback

Assignment 1 Part D: DUE
Blackboard Development Journal - Draft Poster (design development work)

– Upload draft poster

5 Lecture:
– Colour, form & content - Brochure design
– Part 2: Basic Typography

Briefing: Architecture Brochure
Assessment overview

Tutorial: Introduction to InDesign - Document setup
– multiple paged documents/facing pages
– optimising images for print outcome
– use of margins bleed and crops
– use of text boxes
– review of links palette

Project work:
– Initiate research
– Develop Design Intent – based on your research develop 2 concept directions in response to the brief

Assignment 2: Part A – Architecture Brochure Briefing

(this briefing is for your first assessment in GRAP5333C: Integrate colour theory and design)


Assignment 1 Food Poster: DUE
Final Poster

Submission: Food and Wine Festival files due
(5pm, Friday 13th March, 2015)



Project work:
Review of Design Intent – 2 concept directions in response to the brief
– Develop Moodboard*
– Begin Brochure Report documentation
*include correct copyright attribution


Assignment 2: Architecture Brochure  Design Intent Due

Submission: Design Intent
(5pm, Friday 13th March, 2015)

Learning Resources

Prescribed Texts



Dabner et. al., 2010, Graphic Design School, Thames and Hudson

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system.
RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign, Acrobat, Bridge and editing software as well as personal data storage devices (generally a minimum of two)

You are also advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.

Overview of Assessment

Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to present your assessment.

Assessment Tasks

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to myRMIT for assessment criteria).
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assignment 1: Food and Wine Poster
Ungraded Assessment

Task: Design a template for a poster to promote an event for the Melbourne Food and Wine Festival. This template will form the type and graphic layer for your Capture class food photoshoot. You are required to develop the theme for your poster based on these suggestions:
– Fresh produce – Fruit & vegetables
– Sweet food – Desserts, cakes, dessert wines etc.

* You may also develop a theme of your choice. However, this theme must be approved by your tutors. Please consider the cost of the food to be used in your final photoshoot.

Your submission will be completed in stages as outlined by the submission items below. You are required to produce a Development Journal on Blackboard to document and evaluate your design process, along with a draft and final poster design

Part A+ B: Concept + Research
Due Week 2

Part C: Moodboard
Due Week 3

Part D: Draft Poster
Due Week 4

Final Food Poster
Due Week 5

Assignment 2 Part A: Architecture Brochure
Graded Assessment

Task: Develop 2 concept directions in response to the Architecture Brochure design brief. Using this concept direction, you will produce a publication based on your own Architecture photography and document your design process.

Part A: Design Intent
Due Week 6

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
Cover Sheet for Submissions:
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview