Course Title: Develop and apply photo imaging industry knowledge

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6267C

Course Title: Develop and apply photo imaging industry knowledge

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Jessie DiBlasi

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will be required to source, apply and update a general knowledge of the photo imaging industry, including industry structure and operation, employment obligations and you will also be required to consider the impact of new technology.

This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry is integral to your experience.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI301A Develop and apply photo imaging industry knowledge


1. Source and apply industry information

Performance Criteria:

1.1 Seek information on the structure and operation of the photo imaging industry using appropriate sources

1.2 Apply information from appropriate sources to assist in effective work performance in the photo imaging industry

1.3 Seek information on new technology affecting the photo imaging industry using appropriate sources

1.4 Seek information on ethical and legal work practices

1.5 Seek information on business practices using appropriate sources

1.6 Comply with copyright requirements when accessing information

1.7 Apply information in day-to-day work activities to enhance quality of work performance


2. Update and maintain industry knowledge

Performance Criteria:

2.1 Identify and use opportunities to update knowledge of the photo imaging industry

2.2 Monitor current issues of concern to the industry

2.3 Share updated knowledge with colleagues and peer group as appropriate, and incorporate into day-to-day work activities

2.4 Establish and maintain effective contacts in the photo imaging industry

Learning Outcomes

On successful completion of this unit, you will be able to develop your photo imaging industry knowledge and apply it to your work.

Details of Learning Activities

In class activities & out-of-class activities
List of possibilities include
•guest lecturers
•group discussion
•online research
•independent project based work
•teacher directed group activities/projects
•class exercises to review discussions/lectures

Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.  


Class content

Assessment Due


1Course outline & assessment; introduction to the photo imaging industry, covering industry structure, employment & freelancing, and the impact of new technology. 1-2
2Guest lecture/ Excursion (TBC) 1-2
3Branding Exercise

Formative 01

Formative 02

4Guest Lecture 1-2
5Social Media, Web Presence + Marketing 1-2
6Grants/ Fundraising/ Competitions 1-2
7Excursion (Henson Exhibition/Floor talk) 28th March 1-2
8Guest Lecture 1-2
9Professional/Industry associations 1-2
10Studio Class 1-2
11Guest Lecture 1-2
12Excursion (TBC) 1-2
13Studio Class 1-2
14PresentationsSummative 011-2
15PresentationsSummative 011-2

Learning Resources

Prescribed Texts

Please refer to the reading list on Blackboard
RMIT Library database - tutorials


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

Overview of Assessment

Assessment in this course will be practical and presentation will be in written and oral form.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for on-going feedback and can be considered as essential building blocks for the more substantial summative assessment tasks.

To demonstrate competency in this course, you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessments and a grade for the summative assessments.

01.Branding Exercise: Create a Bio/Artist Statement that defines your photographic practise. Present your statement to the class.
Completed/Due in class week 3

02.Group research activity: Grants/Fundraising/ Competitions
Research and present two current photographic competitions open to enter
Due in class week 3

Summative 01: Networking Plan

Answer the following question:
What area(s) of the photographic industry are you interested in pursuing and how will you establish effective contacts in this area (over the next 18 months)?

You will present your Networking Plan to the class as a 5-minute oral presentation and PowerPoint presentation.

Consider the following:
-Suitable professional associations
-Use of social media
-Relevant competitions/grants
-Networking opportunities
-Relevant work experience

You should incorporate real evidence of your work, networking progress and work experience where available.

Report + Presentations Due Weeks 14-15

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
CHDCompetent with High Distinction
CDICompetent with Distinction
CCCompetent with Credit
CAGCompetency Achieved – Graded
NYCNot Yet Competent
DNSDid not Submit

Assessment Matrix

Course Overview: Access Course Overview