Course Title: Monitor advertising production
Part B: Course Detail
Teaching Period: Term1 2016
Course Code: MKTG7935C
Course Title: Monitor advertising production
School: 650T Vocational Business Education
Campus: City Campus
Program: C4361 - Certificate IV in Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Lecturer: Michelle Lackenby
Email: michelle.lackenby@rmit.edu.au
Lecturer is available via appointment on her scheduled teaching days
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes skills and knowledge required to oversee, monitor and report on pre-production, production and post-production work for advertisements.
It applies to individuals in an entry-level position in media planning, media buying, account or advertising management within an advertising team or media organisation, who monitor the advertising production process.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV403 Monitor advertising production |
Element: |
1 Oversee pre-production work |
Performance Criteria: |
1.1 Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities |
Element: |
2 Oversee production processes |
Performance Criteria: |
2.1 Confirm specifications, production schedule, budget, supplier/s and resource requirements |
Element: |
3 Monitor post-production processes |
Performance Criteria: |
3.1 Confirm specifications, schedule, budget, supplier/s and resource requirements for post-production activities |
Element: |
4 Produce monitoring reports |
Performance Criteria: |
4.1 Produce monitoring reports which contain details of progress for pre-production, production and post-production activities |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to oversee, monitor and report on pre-production, production and post-production work for advertisements.
Details of Learning Activities
Practical activities, case studies and class discussion as well as work relevant assessments.
Teaching Schedule
Week | w/c | Topic | Assessment |
1 | 8th Feb 2016 |
Introduction to the course including:
Course Introduction and overview.
Introduction to Software used in this class: PHOTOSHOP Students are required to have software on their computers prior to week 2’s commencement. Week 1 |
Assessment 1,2,3 Handed out |
2 | 15th Feb 2016 |
Print Production Lecture and demonstration on: Colour/imaging for print production, requirements and costs involved. Continue working on oral presentation |
Working on Assessment 1 |
3 | 22nd Feb 2016 | Scavenger hunt in groups of four. Students will be required to meet at a location off campus and submit on line by 7pm. Class task |
|
4 | 29th Feb 2016 |
Lecture: Print lecture and specifications Working on Assessment 1 |
|
5 | 7th March 2016 |
Lecture: Print Working on Assessment 1 |
|
6 | 14th March 2016 |
Working on Assessment 1 |
|
7a | 21st March 2016 |
Assessment 1: Print Ad/Checklist before you submit week 8. Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission) NB: Students wishing to ad a vector element to Ad’s may use Illustrator as well but not compulsory. Submission: Print Ad research
PDF to loaded under: Assessment 1_name |
|
Mid Semester Break- 24th-30th March 2016 | |||
7b | 28th March 2016 | ||
8 | 4th April 2016 |
Guest speaker: K w Doggetts /paper specialist Working on Assessment 1 due end of class |
Assessment 1 due |
9 | 11th April 2016 | Lecture: Layout and grids Software: Tutorials |
Assessment 2 |
10 | 18th April 2016 | Lecture: Digital Software: Tutorials Additional Reading: Readings to be completed prior to following weeks class |
|
11 | 25th April 2016 |
Working on assessment 2 |
|
12 | 2nd May 2016 |
Assessment 2_ Digital Banner Submission: Process work breakdown Student are to submit all research and design process development from start to finish for Digital media( Web Banner)
Research on specification , working outs and requirements must be used to set up your digital Banner |
Assessment 2 is due |
13 | 9th May 2016 |
Working on Assessment 3 |
Assessment 3 |
14 | 16th May 2016 | Lecture: production Radio/SFX demonstrations Software: Tutorials Additional Reading: Readings to be completed prior to following weeks class Working on Assessment 3 |
|
15 | 23rd May 2016 | Recording radio/ Present to class | Assess 3 due |
16 | 30th May 2016 | Resubmissions |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You must provide evidence of the ability to:
- confirm specifications for production activities and monitor from pre-production through post-production
- produce reports on pre-production, production and post-production monitoring activities
- prepare recommendations to re-schedule activities in the event of production delays.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- describe legal and ethical requirements of advertising industry
- explain principles of advertising related to marketing mix
- explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
- describe ethical principles for advertising
- explain role/s of production personnel
- identify techniques and production processes for radio, television and cinema, print, and websites.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1: Print Ad/Checklist before you submit week 8.
Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission) NB: Students wishing to ad a vector element to Ad’s may use Illustrator as well but not compulsory.
Submission:
Process work
Student are to submit all research and design process development from start to finish of Print advertisement.
- Print Ad research
- Target audience , demographic, ect you choose must match your magazine choice.
- What needs to be included (mandatories): Logo, dates running, ect.
- Brainstorming concepts, slogans, body copy( if applicable), ect.
- Photo’s taken or any other ways you generated your ideas
- Development exploration thumbnails of print layouts
- Font Research
- Kuler colour ( Final choices if applicable)
- Rationale for final print Ad.
- Bauer media or other magazine choice specification , working outs and requirements must be used to set up your full page advert as well as written up in your document research.
- Checklist sheet marked and signed by another student in class week 8
- Packaged file set up to your magazine (your choice, remember must suit who your ad is aimed at) specifications.
- Print ready PDF ( with printers marks on)
- A4 presentation folder of process work and final print ad.
PDF to loaded under: Assessment 1_name
Assessment 2_ Digital Banner Hide Details
Assessment 2 checklist before you submit week 12.
Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission)
Submission:
Process work
Student are to submit all research and design process development from start to finish for Digital media( Web Banner)
- Target audience , demographic, ectmust stay true to companies Brand Identity.
- What needs to be included (mandatories): Logo, dates running, ect.
- Brainstorming concepts, slogans, body copy( if applicable), ect.
- Photo’s taken or any other ways you generated your ideas
- Development exploration thumbnails of layouts
- Font Research (web fonts)
- Kuler colour ( Final choices if applicable)
- Rationale
Research on specification , working outs and requirements must be used to set up your digital Banner
PDF to loaded under: Assessment 2_ Assess 2 Digital Banner
Assessment _3 radio
Students are to set up assessment to specifications explained in face to face delivery.
Submission:
Process work
Radio station research
Target audience , demographic, ect you choose must match your radio choice.
Brainstorming concepts
Past Campaign research
Script
Recording of radio ad
Budget breakdown
Student are to submit all research and design process development from start to finish
- Assessment
- Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
- You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
- If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
- Always retain a copy of your assessment tasks (hard copy and soft copy).
- When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
- Resubmission
- It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview