Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP5389C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 3 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Ned Jobson

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief. You will also integrate clear communication and planning processes to effectively respond to the brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402 Interpret and respond to a design brief


1 Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of design brief

1.2 Establish and clarify user or client for the proposed product/service to inform design decisions

1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues

1.4 Source and evaluate information pertinent to design brief


2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining the concept to best meet design brief parameters

2.4 Refine options and select the approach which best meets design brief requirements


3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client

3.2 Present concepts for work at appropriate stages during design process as required

3.3 Present and explore different options and creative ideas with client when appropriate

3.4 Pro-actively seek and act on client feedback

3.5 Reach agreement on concept for work which complies with design brief


4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by accurate and complete documentation


5 Complete production of work

Performance Criteria:

5.1 Collect and/or organise required components for the work

5.2 Produce or monitor the production of work ensuring all parameters of design brief are met

5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief

5.4 Seek client approval for work where appropriate

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• review and revision
• peer learning
• teacher directed group activities/projects
• evaluation & critique including feedback & assessment

Out of class activities will include:

• independent project based work
• online tutorials and activities
• independent research
• site visits
• social & other networking

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks and projects (see Assessment Tasks below). This course will be delivered in the same weekly session as VART6408 - Create visual design components - CUADIG304. The following timeline contains activities for both courses.


Week #



CUADIG304 Elements

BSBDES402 Elements


Orientation Week, lab introduction.





Introduction to first projects:

VART6408C: Folio of exercises.

GRAP5389C:TBC - Industry competition involving real-world design brief.

Introduction to equipment, studio, software.

Assessment 1 of 1 for Interpret Brief: TBC

Assessment 1 of 3 for Visual Design: Folio of Exercises

1.1–1.3, 2.1–2.3

1.1–1.4, 2.1–2.4


Brief: Group discussion involving brief/industry comp.


VD: Introduction to Adobe Suite, orientate around Premiere Pro and After Effects. Simple motion exercise. This will constitute 1/3 exercises for first project.


1.1–1.3, 2.1–2.3, 3.1–3.6

1.1–1.4, 2.1–2.4, 3.1–3.5


Brief: Interpretation of brief, forming ideas.


VD: Exercise 2/3: Type in motion.


2.1–2.3, 3.1–3.6, 4.1–4.3

2.1–2.4, 3.1–3.5, 4.1–4.7


Brief: Research, conceptualisation, sketches, process documentation.


VD: Exercise 3/3: Effect Video Footage.

Assessment 1 of Visual Design due.

2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Folio Week


1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Brief: Students present ideas for feedback - teacher/peers/both. Refinement of work.


VD: Intro to Project 2: Looping GIF. Students to collect examples of looping gif files they find visually engaging.

Assessment 2 of 3 for Visual Design: Looping GIF

1.1–1.3, 2.1–2.3, 3.1–3.6

1.1–1.4, 2.1–2.4, 3.1–3.5


Brief: Students begin to finalise design. Mockups, consolidation of process documentation.


VD: Project 2 ongoing. Students to research methods for gif building. Demo/presentation on file formats, resolution, file size when exporting.


2.1–2.3, 3.1–3.6, 4.1–4.3

2.1–2.4, 3.1–3.5, 4.1–4.7


Brief: Students Should have final design documented. Mockups should be finished and included in process document.


VD: Project 2. Students continue to develop ideas


2.1–2.3, 3.1–3.6, 4.1–4.3

2.1–2.4, 3.1–3.5, 4.1–4.7


Brief: Student presentations of work, final files submitted.


VD: Project 2. Explore incorporating elements from other applications (Ai/Ps) into a motion-editing platform

Assessment 1 of Interpret Brief due.

2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Brief: Presentations for students who are yet to complete. Feedback on the design process.


VD: Project 2. Explore details around timeline editing: keyframes, splitting, merging, transitions.


1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Folio Week


1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Project 2 concluding. Introduction to Project 3: Music Video/Animation

Assessment 3 of 3 for Visual Design: Music Video/Animation

1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Project 2 finished. Students research music videos/animations and work on research documentation. Students encouraged to research techniques and methods used in their examples

Assessment 2: Looping GIF of Visual Design due.

2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Project 3 ongoing. Students begin to form idea/concept, commence shooting/element production.

Nb: Studio will be booked for these sessions so students can collect footage/photograph objects using specialised equipment.

1.1–1.3, 2.1–2.3, 3.1–3.6

1.1–1.4, 2.1–2.4, 3.1–3.5


Project 3 ongoing. Demos on editing to a beat, incorporating time markers, sequencing and syncing.


2.1–2.3, 3.1–3.6, 4.1–4.3

2.1–2.4, 3.1–3.5


Project 3 ongoing. Students to show work in progress. Collect feedback from teacher/peers.


2.1–2.3, 3.1–3.6, 4.1–4.3

2.1–2.4, 3.1–3.5


Folio Week


1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3

1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4


Project 3 concluding. Students to consolidate all elements used in the project and showcase media management via folder structures. Refresher demos on exporting, settings.


Assessment 3: Music Video/Animation of Visual Design due.

4.1–4.3, 5.1–5.3

4.1–4.7, 5.1–5.4

Learning Resources

Prescribed Texts


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’


You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or design activities.
The assessment tasks are: Industry style project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 1 Summative Task, which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Assessment Tasks

Assessment Task 1:
Industry competition - Due Week 10
This brief will take the form of an online design competition

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.Information regarding the e­Submission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Course Overview: Access Course Overview