Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: VART6408C
Course Title: Create visual design components
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C4382 - Certificate IV in Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9988
Course Contact Email: Ruth.Wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
James Fong
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge to create visual designs for interactive media components. You will integrate the designs into different media products in response to specifications.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADIG304 Create visual design components |
Element: |
1 Clarify work requirements |
Performance Criteria: |
1.1 Clarify visual design components required in the project brief, in consultation with relevant personnel 1.2 Identify project timelines and discuss factors that may determine or affect visual design concepts 1.3 Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform |
Element: |
2 Generate and assess ideas |
Performance Criteria: |
2.1 Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas 2.2 Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues 2.3 Present and review visual design ideas with relevant personnel |
Element: |
3 Develop design concept |
Performance Criteria: |
3.1 Experiment with traditional and digital methods to create required visual design components 3.2 Explore a range of typographical and visual design elements to create components 3.3 Evaluate initial design ideas with relevant personnel to select final design concept 3.4 Confirm design concept complies with copyright laws 3.5 Check output format meets delivery platform requirements 3.6 Adopt safe ergonomic practices when using equipment for long periods of time
|
Element: |
4 Produce components |
Performance Criteria: |
4.1 Develop components based on the final design concept using various design techniques 4.2 Apply visual design principles and communication principles to produce components that have high visual impact 4.3 Save components in an appropriate format according to project specifications |
Element: |
5 Finalise visual design components |
Performance Criteria: |
5.1 Review visual design components against design and technical specifications 5.2 Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required 5.3 Save and archive visual design components using industry or enterprise naming conventions and version control protocols
|
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback
Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision
Teaching Schedule
This course, VART6408C - Create Visual Design Components - is delivered face-to-face in combination with GRAP5389C - Interpret & Respond to a Design Brief. The combined timeline is presented here as a complete reference to the combined session delivery. The courses are clustered on Canvas.
Additionally note:
While your teacher will cover all the material in this schedule, the weekly order is subject to change
depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks and projects (see Assessment Tasks below).
Week |
Topic |
Activities |
Assessment & Feedback |
Week 1 |
No scheduled classes |
||
Week 2 |
Orientation introduction |
|
|
Week 3 |
Current & emerging graphic design. Introduction to client design briefs. |
#1 Q1 Research graphic design. #2 Design Brief/s introduction, first design brief draft, target audience discussion. |
|
Week 4 |
Trends & technologies discussion. Design brief concept development. |
#1 Q2 Trends & technologies. #2 Design concepts - Idea generation, experimentation & research. |
Feedback |
Week 5 |
Content & tools resource development. Concept development - Project planning #2. |
#1 Q3 Content & tools resource. #2 Design concepts – Project planning. |
|
Week 6 |
Professional development and networking. Presenting to & communicating with client. |
#1 Q4 Professional development and networking. #2 Client communication – Mock-up #1. |
Client presentation |
Week 7 |
Planning & networking. |
#1 Q5 & 6 Career plan and networking. #2 Design concepts - Visual concept generation, experimentation & research. |
|
Week 8 |
Digital vs non-digital: technique discussion. |
#1 Q7 Digital vs non-digital. #2 Design concepts - Visual concept generation, experimentation & research. #3 Production research & development. |
Feedback |
Week 9 |
Visual design component analysis, review and further development. |
#1 Q8 Visual design component analysis. #2 Project review and development. #3 Production research & development. |
|
Week 10 |
Client presentation: Design brief & visual concepts. |
Client presentation: Design brief & visual concepts. Focus on industry - Digital Journal. Client brief process documentation. |
Client presentation Assessment Task #1 DUE |
Week 11 |
. | Public holiday | |
Week 12 |
Combining techniques to make graphic design. | #3 Produce concepts – testing & making. | |
Week 13 |
Client communication: Final production. | #2 Client approvals. #3 Produce concepts – testing & making. |
Client presentation |
Week 14 |
Self evaluating client brief & communication. Graphic design production. |
#2 Self evaluation process & template. #3 Produce Concepts – toward final. |
|
Week 15 |
Graphic design production continual refinements. | #3. Production management, discussion & assessment of final direction. | |
Week 16 |
Client Communication – Final Presentation. | Graphic design production & completions. |
Assessment Task #2 DUE Assessment Task #3 DUE |
Week 17 |
Commence marking and assessing. Feedback for class | ||
Week 18 |
Final review & assessment | ||
Week 19 |
Final review & assessment |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts: There are no compulsory prescribed texts in this course.
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
• guides on academic referencing http://www.rmit.edu.au/library/referencing
• subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Exercises and projects
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
To demonstrate competency in this course you need to submit the following piece of assessment to a satisfactory standard.
Assessment Task #1 - Focus on the design industry - Digital Journal
- Due: Week 10
Assessment Task #2 - Design brief for a client
- Due: Week 16
Assessment Task #3 - Final product
- Due: Week 16
You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.
This course is assessed for competency.
Grades which apply to competency-based assessment are:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview