Course Title: Write simple stories

Part A: Course Overview

Program: C4405 Certificate IV in Professional Writing and Editing

Course Title: Write simple stories

Portfolio: Vocational Education

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM7347C

City Campus

TAFE

375T Vocational Design and Social Context

Face-to-Face or Internet

 Term2 2021

COMM7347C

City Campus

TAFE

515T Creative Industries

Face-to-Face or Internet

 Term2 2022,
Term2 2024,
Term2 2025

Course Contact: Dzintra Boyd

Course Contact Phone: +61399254269

Course Contact Email: pwecoordinators@rmiteduau.onmicrosoft.com



Course Description

Copywriting is the art of writing persuasively for business and communications. In this course you will explore a broad range of copywriting, from advertising and marketing to corporate writing copy. You will learn how to tailor messages for specific audiences and purposes, and craft language for maximum impact. You will learn techniques for structuring copy, writing headlines, and identifying features and benefits. You will explore the interplay between text and visuals to best select images and audio-visual material for persuasive purposes. You will also learn how to work to a client’s brief and within a specified style or brand, and learn the art of storytelling in creative and business contexts.

This course is titled Writing Copy and comprises two competencies, which are co-delivered and co-assessed:

  • CUAWRT302 Write simple stories
  • BSBMKG555 Write persuasive copy

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

CUAWRT302 Write simple stories

Elements:

1. Clarify storytelling requirements

2. Prepare to write stories

3. Draft stories

4. Refine stories

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

You will be able to:

  • write simple stories for a wide range of media
  • use linear and non-linear structures in storylines
  • practise the essential elements of effective online marketing.
  • analyse and evaluate a creative brief
  • produce persuasive copy with high impact


Overview of Assessment

Assessment is ongoing throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include participation in class exercises, oral presentations and practical writing tasks. Full assessment briefs will be provided.