Part A: Course Overview

Program: C4413 Certificate IV in Marketing and Communication

Course Title: Articulate, present and debate ideas

Portfolio: Vocational Education

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
COMM5470C	City Campus	TAFE	525T Business & Enterprise	Face-to-Face	Term1 2022, Term2 2022, Term1 2023, Term2 2023, Term1 2024, Term2 2024, Term1 2025

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
COMM5470C	City Campus	TAFE	525T Business & Enterprise	Face-to-Face	VE 2022 (MC4F)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au

Course Description

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBCRT412 Articulate, present and debate ideas
Elements:	1. Establish framework for communication 2. Develop ideas for communication 3. Debate and discuss ideas

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse ideas and alternatives for communication and discuss and debate ideas.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

• direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• review of final printed documents
• demonstration of techniques
• observation of presentations
• oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

• facilitate a discussion and debate on ideas with at least two different audience types.

In the course of the above, the candidate must:

• evaluate the purpose, audience and legislative and organisational frameworks applicable to task
• identify and analyse methods to elicit responses from audiences in consultation with others
• identify challenges to communication of ideas for mitigation
• research selected ideas for presentation
• adopt persuasive communication techniques
• participate actively in presentation and critical discussion of ideas
• respond constructively to presentation feedback
• use feedback to further refine developed communication.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

• ways in which individuals receive and respond to ideas and information, and factors that influence response
• advantages and disadvantages of various methods of communication
• organisational or legislative frameworks applicable to subject or format of communication
• key features of persuasive communication techniques, including storytelling
• methods of researching ideas including:

• desktop research
• consultation with relevant experts

• common techniques to tailor comments to audiences.