Course Title: Merchandising and Store Presentation 2
Part A: Course Overview
Course ID: 029795
Program: C5165
Course Title: Merchandising and Store Presentation 2
Portfolio: DSC
Nominal Hours: 18.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BUSM5576L |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2007 |
Course Contact: Anna Cavaleri
Course Contact Phone: +61 3 9925 9138
Course Contact Email: anna.cavaleri@rmit.edu.au
Course Description
To provide learners with skills and knowledge to:
• Develop a detailed store manual illustrating the placement / arrangement of merchandise including all relevant promotional material
• Research, create and finalise the display labels, tickets and promotional material to complement specific merchandise
• Place, arrange and display labels, tickets and other promotional material
• Use appropriate software packages for constructing planograms, displays and promotional material.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
LMTSMGN01A |
Devlp & Implement a Sales or Mktg Plan 04/7 |
Elements: |
This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise. |
LMTSMGN01A/01 Analyse business goals and market trends |
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LMTSMGN01A/01 Analyse business goals and market trends |
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LMTSMGN01A/02 Establish strategic directions |
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LMTSMGN01A/02 Establish strategic directions |
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LMTSMGN01A/03 Develop a sales or marketing plan |
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LMTSMGN01A/03 Develop a sales or marketing plan |
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LMTSMGN01A/04 Implement and monitor sales or marketing plan |
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LMTSMGN01A/04 Implement and monitor sales or marketing plan |
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LMTSMGN01A/05 Conduct plan review |
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LMTSMGN01A/05 Conduct plan review |
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LMTSMGN01A/06 Maintain records |
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LMTSMGN01A/06 Maintain records |
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RUAAG5203BMA |
Develop a Business Plan 04/6 |
Elements: |
RUAAG5203BMA/01 Specify business objectives and targets |
RUAAG5203BMA/01 Specify business objectives and targets |
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RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
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RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
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RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
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RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
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RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
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RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
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RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
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RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
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RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
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RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
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RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
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RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Learning Outcomes
Refer to other sections of guide
Overview of Assessment
1. Install a window display in a TCF retailer. Further support this with a related in store promotion/display. Generate a detailed in-store manual to support these displays and the merchandising of all products within the store.
Computer generated imagery and final photographs of installations must be included.
2. Conduct a research project on the current merchandising techniques and the techniques of the competitors.
3. Create a detailed store manual for a retailer illustrating the placement/ arrangement of merchandise including all relevant promotional material. This is to be supported by storyboards illustrating the placement and inter-relationship of product. This will be presented to industry as part of your industry based project.
Assessment timeline: Progressive assessments