Course Title: TCF Merchandising & Store Presentation
Part B: Course Detail
Teaching Period: Term1 2008
Course Code: MKTG5411L
Course Title: TCF Merchandising & Store Presentation
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5165 - Diploma of Textiles Clothing and Footwear
Course Contact : Carmen Pricone
Course Contact Phone: +61 3 9925 9145
Course Contact Email:carmen.pricone@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Mrs Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au
Location:
Building: 511
Level: 1
Room: 7
Nominal Hours: 68
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
To provide learners with skills, knowledge and attitudes to become competent to:
• Develop a detailed store manual illustrating an understanding of stock allocation, visual displays, ticketing procedures and policies.
• Plan & construct a promotional calendar outlining seasonal changes in merchandising and displays.
• Manage the coordination, sourcing and construction of a visual window display for a specific target market.
• Use appropriate software packages for constructing floor plans, illustrations of displays, etc.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 04/ |
Element: |
LMTPDCL01A/01 Interpret design brief within specified guidelines |
Performance Criteria: |
• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required. |
Element: |
LMTPDCL01A/02 Research relevant information within specified guidelines |
Performance Criteria: |
• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design. |
Element: |
LMTPDCL01A/03 Contribute to design concepts |
Performance Criteria: |
• Preliminary concepts are worked out in conjunction with others to identify possibilities. |
Element: |
LMTPDCL01A/04 Contribute to the presentation of design/s |
Performance Criteria: |
• Own role and relationship to others for the presentation meeting is determined and rehearsed. |
National Element Code & Title: |
WRRO.1A Manage Merchandise And Store Presentation |
Element: |
WRRO.1A/01 Manage Store Merchandising |
Performance Criteria: |
• Layout and presentation support market position and promote customer flow according to store policy. |
Element: |
WRRO.1A/02 Plan and Manage Store Advertising and Promotions |
Performance Criteria: |
• Store policies and procedures, managed and implemented in regard to store promotional activities. |
Element: |
WRRO.1A/03 Manage Store Pricing Policies |
Performance Criteria: |
• Store policies and procedures maintained in regard to pricing. |
Learning Outcomes
Refer to other sections of guide
Details of Learning Activities
PLANNED LEARNING EXPERIENCES:
• Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, practical exercises and industry guest speakers
• Case studies observing the policies & procedures of TCF merchandising
• Underpinning knowledge delivered in lecture/tutorials to aid in the development of the merchandising manual
• Use of various word processing, graphics and spreadsheet packages to complete merchandising manual
• Simulated visual display workshops
• Visual presentations (slides-store layout and display) and other action or experiential learning activities
Teaching Schedule
11/02/08 Monday - Orientation Day
Course Introduction – Assessments Overview. Defining Visual Merchandising. Window Styles. Sydney Road profile
18/02/08 Patterns of Display /worksheet. Terms Definitions & Examples
25/02/08 Slides /Demonstration/ Practical – Pleating, Drape, Rosettes
Students to bring in fabric, etc.
03/03/08 Fashion Wk. City Field Trip - visit Melbourne /Class exercise & discussion. Meet Cnr. Bourke St. & Elizabeth St - City
10/03/08 Monday 10th March – Labour Day Public Holiday
OH&S (Occupational Health & Safety), Colour Theory
Introduce first assignment & workshop (brainstorming exercise)
17/03/08 Fitzroy Industry Visit - Oswald Sealy
Team to discuss Group Display
21st March –6thApril Easter/Term Break
7/04/08 Slides /Demonstration/ Practical– Packaging
Students to bring in small box,wrapping paper/ribbons/raffia
14/04/08 Promotional Calendar Assignment Due (20%)
Intro and show examples Individual Store Assignment
Intro and Workshop Group Display
21/04/08 Slides /Demonstration/ – Rises
Students to bring A3 sheet thick cardboard, Stanley knife, sticky tape and items to decorate
28/04/08 Product Display Workshop
Students are required to bring in product to display in class – patterns of display are to be reflected
5/05/08 Slides /Demonstration/ Practical – Suspension
Work shop group display
12/05/08 Individual Display Assignment Due (10%)
Created at home and constructed in class
19/05/08 These are in order of class time priority, all must be completed before the end of semester:
1. Group display (20%) actually being constructed – check roster
2. Individual class display to be constructed
3. Group workshop in class for cabinet display
4. Individual Store Assignment /Journal - teacher/student consultation
(progressive, student will be allocated marks for the journal at this stage)
26/05/08 Industry Release – no class
2/06/08 Individual Store Assignment / Journal. Final Consultation
9/06/08 Monday 9th June – Queen’s B’day Day Public Holiday
Individual Store Assignment Due (40%)
16/06/08 Revision week
23/6/08 EXAM WEEK (no scheduled exam for Visual Merchandising)
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Refer to Assessment Tasks
Assessment Tasks
1. Create a detailed store manual featuring stock allocation, visual displays, ticketing procedures and policies to industry standards 20% Group
2. Construct a promotional calendar outlining seasonal changes in merchandising and display, presented using a spreadsheet application 20% Group
3. Coordinate, source and construct a visual window display for a specific target market 40% Individual
4. Students are to construct a small-scale display in class using one of the skills acquired in class 10% Individual
5. Holistic assignment. Recommend the merchandising of a specific product (Semester II) 10% Group
6. Apply appropriate software to produce store manual, seasonal calendar, floor plans and displays
• Assessment timeline: Progressive assessments
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: PX (competence demonstrated) or NN (competence not demonstrated). To obtain PX for this module, learners need to provide evidence of competence for all assessment tasks.
Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.
Assessment Matrix
Not Applicable
Course Overview: Access Course Overview