Course Title: Design merchandisers
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5709C
Course Title: Design merchandisers
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Recommended Pre-requisites:
• MKTG 5702
• MKTG 5703
• MKTG 5698
• MKTG 5705
Course Description
On your timetable this competency will be referred to as Design for Merchandising.
This unit encompasses the application of knowledge and skills to design merchandisers for a range of display functions.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
WRRVM14A Design merchandisers |
Element: |
Determine functional requirements |
Performance Criteria: |
Client requirements and functional needs are established through discussion. |
Element: |
Develop new design concepts |
Performance Criteria: |
Apply principles and elements of design to create chosen image. |
Element: |
Produce drawings and models |
Performance Criteria: |
Illustrations and models of designs are presented for client feedback. |
Learning Outcomes
1. Determine functional requirements
2. Develop new design concepts
3. Produce drawings and models
Details of Learning Activities
On your timetable this competency will be referred to as Design for Merchandising
Activities may include:
• Industry and other visits
• Research
• Design
• Group work
• Class presentations
• Sourcing of professional quotes
Teaching Schedule
SEMESTER ONE | ||
WEEK | CLASS CONTENT | PERF CRITERIA |
1 | Introduction and outline of subject, Presentation format required for course Discussions on corporate ID Branding, Introduce corporate ID Brief |
1.2 |
2 | Presentations of researched corporate identity Design Process |
|
3 | Present Final Corporate Id designs, Research Discuss elements used in current apparel fixtures, Intro Apparel Brief | 1.1, 1.3 |
4 | Visit | |
5 | Apparrel brief presentations, Introduce Electrical Merchandiser Brief | |
6 | Materials Site visit to stores to document existing designs used for electronic products. |
1.1, 1.2, 1.3 2.1, 2.2 |
7 | Work on MP3 Player, Mobile Phones and Digital Camera brief | |
8 | Present Electrical Merchandiser | |
9 | Introduce Consumables Group Brief Display Systems 1 |
1.1, 1.2, 1.3 |
10 | Group work on Consumable Brief | |
11 | Visit | |
12 | Quoting / Estimating | 2.1, 2.2, 2.3 |
13 | Intellectual Property Ownership & Protection | 3.1, 3.2 |
14 | Group work on Consumable Brief | |
15 | Group work on Consumable Brief | |
16 | Presentations of Consumable Brief | |
17 | Tutorial, Approved Resubmissions |
SEMESTER TWO | ||
WEEK | CLASS CONTENT | PERF CRITERIA |
1 | Introduction / Wellcome Back. Brief 1 In class exercise |
2.1 |
2 |
P.A.V.E. Brief Introduction |
1.1, 1.2, 1.3 |
3 | Display Systems 2 PAVE design and model progress check |
2.1, 2.2 |
4 | Free Class |
|
5 | Technologies PAVE design and model progress check |
3.1, 3.2 |
6 | Work on PAVE design | |
7 | PAVE design presentation | |
8 | Introduce Individual Brief | 1.1, 1.2, 1.3 2.1, 2.2, 2.3 |
9 | Visit |
|
10 | Work on Individual Brief |
3.2 |
11 | ||
12 | Presentation Of Individual Brief |
|
13 | Discuss Folio Brief |
2.1 |
14 | Work on Folio |
|
15 | Work on Folio |
|
16 | Present Folio | |
17 | Tutorial, Approved resubmissions |
Learning Resources
Prescribed Texts
References
TBC |
Other Resources
Overview of Assessment
• Group presentations
• Developing project brief
• Portfolio presentations
• Studio based workshops
• Report writing
• Application of technical skills
Assessment Tasks
Brief 1 Personal Corporate Identity 5%
Brief 2 Apparel Merchandiser Design 5%
Brief 3 Electrical Product merchandiser 10%
Brief 4 PAVE Intern design Competition 20%
Brief 5 2HR quick concept 10%
Brief 6 Consumable product merchandiser 20%
Brief 7 Individual merchandiser 20%
Brief 8 Folio preparation 10%
Assessment Matrix
TBC
Course Overview: Access Course Overview