Course Title: Market design product to local outlets
Part B: Course Detail
Teaching Period: Term2 2010
Course Code: MKTG5769C
Course Title: Market design product to local outlets
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5213 - Diploma of Textile Design and Development
Course Contact : Peter Bonnell
Course Contact Phone: +61 3 99259171
Course Contact Email:peter.bonnell@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Julia Raath Julia.Raath@rmit.edu.au Ph 99259201 Room 511.01.01
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
N/A
Course Description
This course is designed to give you the skills and knowledge required to market fashion design products to local sales outlets or direct to the customer.
The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD3001B Market design product to local outlets |
Element: |
1 Identify key elements of design |
Performance Criteria: |
1.1 Features and benefits of design product are identified. |
Element: |
2 Identify sales outlets |
Performance Criteria: |
2.1 Potential sales outlets for design product are identified. |
Element: |
3 Prepare design product for presentation |
Performance Criteria: |
3.1 Presentation of design product is selected to maximise appearance. |
Element: |
4 Confirm sale conditions |
Performance Criteria: |
4.1 Product price is negotiated with outlet or customer. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Group Discussions, market research and brief specifics
Class work on design development and process
Research, and analyse Forecasting, design options and communication methods, developing branding styles
Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
Teaching Schedule
market
Date | Morning Session | Afternoon session | |
08.07 | 1 |
Market Design to local outlet Project Briefing and assessment requirements – |
Market Design to local outlet Report structure identify key elements of design |
15.07 | 2 |
Market Design to local outlet Excursion details to be confirmed. Market Research – Students to complete location research task |
|
22.07 | 3 | COSTINGS Introduction & discussion of semester’s objectives, OHS & assessment |
Writing the report Computer Lab Individual feedback discucssion Homework |
29.07 | 4 |
Market research Report Summary of individual findings and resolution presented to group. FINAL Research Report Submitted FRIDAY 30th July |
Communicate and Sell Design Studio |
05.08 | 5 | Communicate and Sell |
COSTINGS Estimating costs for sample v production. Comparison of production of from different price points Block Element 2 PC 1 – 2 |
12.08 | 6 | Design Studio Design tools are used to communicate concepts based on design brief. |
Design studio Digital Labs Design tools are used to communicate concepts based on design brief. |
19.08 | 7 | Design studio |
COSTINGS Discussion of economic utilization & efficiency of production planning Block Element 2 PC 3 – 5 considered & learned |
26.08 | 8 |
Design studio Feedback and questions are invited and responded to appropriately. |
Communicate and Sell Design Studio Finalise Design Folios complete Storyboards Promotional tools are used to support design sales. |
02.09 | 9 |
PRESENT DESIGN FOLIOS to Group folios and market research to be taken to Elective areas for production Benefits and features of design concepts are explained and promoted. START PRODUCTION |
COSTINGS Discussion of labour involved in textile production. Calculation of labour costs for a textile sample v bulk production Discussion of utilizing labour methods: combination of sourcing options Block Element 3 PC 1 – 4 Task 1 Part A submitted |
09.09. | 10 | PRODUCTION PLANNING
PRESENT PRODUCTION PLANS |
Computer labs to complete production plan Digital output |
16.09 | 11 | PRODUCTION PLANNING |
COSTINGS Examination of costing sheets to identify components. Development of costing sheets & calculations. Cost sheets are maintained to industry standard Block Element 4 PC 1 – 2 considered & learned |
20.09-01.10 |
SEMESTER BREAK | ||
07.10 | 12 | PRODUCTION |
COSTINGS Cost sheets are completed. Discussion of PPT for Presentation Block Element 4 PC 3 – 4 considered & learned |
14.10 | 13 | PRODUCTION | Access to labs for digital output Weave Print or knit |
21.10 | 14 | PRODUCTION | |
28.10 | 15 | PRODUCTION |
COSTINGS Discussion of PPT criteria for Presentation |
04.11 | 16 |
Finalise all folio and presentation details. Finishing off production . Completing costings presentation PRODUCTION |
ACCESS TO computer labs if required |
MARKING WEEK PROJECT SUBMISSION TO PANEL |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Market Research and Analysis will be undertaken and assessed in Market Design to local outlet and apllied into Communicate and Sell Designs and Production electives
A detailed Project brief will be provided in the first session and will be available in the S Drive DROP BOX _ Julia Raath PROJECT DESIGNER Folder
Visual Diary 20%
Individual research and design development documentation not included in the report
Research report 60%
Typed A4 report that addresses marketing, design and and sales options as required in the project brief and will include
- Competitor analysis
- Key Requirements for design concepts are identified through the research of customer wants and needs
- Sources of design ideas are identified through individual research that may include forecasting - trends and colour
- The impact of the target market on design process is identified
Report Summary 20%
Individual summary presented to the group on research findings .
Assessment Matrix
Visual Diary | Research report | Report Summary | Design Folio Developed in Communicate and Sell Design | Presentation to Panel | |
1 Identify key elements of design | X | X | X | X | X |
2 Identify sales outlets | X | x | |||
3 Prepare design product for presentation | X | x | |||
4 Confirm sale conditions | x Also in Costings units |
Course Overview: Access Course Overview