Course Title: Apply principles of visual design and communication to the development of a multimedia product

Part A: Course Overview

Program: C5226

Course Title: Apply principles of visual design and communication to the development of a multimedia product

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
COMM5394C	City Campus	TAFE	650T TAFE Business	Face-to-Face

Course Contact: Graham Airey

Course Contact Phone: +61 3 9925 5473

Course Contact Email: graham.airey@rmit.edu.au

Course Description

An advertising agency not only recommends strategic advice to clients to expose and promote products and services, it produces the communication that the community sees that leads to the desired target market enquiring about the product or service, learning about it and eventually purchasing the product or using the service.
The communication that achieves this needs to be attention getting and convincing it how it encourages the target market towards the product or service.
Design and imagery are extremely important in this process especially in brand promotion and therefore this course is designed to provide students with a basic knowledge in visual design and how best to use that knowledge across multimedia vehicles.

Pre-requisite Courses and Assumed Knowledge and Capabilities

NIL

National Competency Codes and Titles

National Element Code & Title:	CUFMEM07A Apply principles of visual design and communication to the development of a multimedia product
Elements:	1. Receive and interpret the brief
	2. Generate and assess ideas
	3. Conduct research
	4. Select media/materials for use in visual design and communication
	5. Apply visual design and communication techniques
	6. Evaluate visual and communication design techniques

Learning Outcomes

Overview of Assessment

Assessment consists of:

Logo redesign;  assessment in development and layout of a website and oral presentation/student interview

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.