Course Title: Establish and adjust the marketing mix

Part A: Course Overview

Program: C5226

Course Title: Establish and adjust the marketing mix

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Internet

Course Contact: Graham Airey

Course Contact Phone: +61 3 9925 5473

Course Contact Email:

Course Description

This learning unit consists of three competencies covering the determination of optimum marketing mix for a business through analysis of inter-related marketing components.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG502A Establish and adjust the marketing mix


1. Evaluate the significance of each component of the marketing mix and their inter-relationships
2. Determine the marketing mix for specific markets

3. Monitor and adjust marketing mix

Learning Outcomes

Overview of Assessment

Assessment 1 – Assignment (25%) (Individual)

This assessment will be conducted in the form of a test in week 7. The test will cover the first six weeks of lectures and the chapters in the prescribed text:: Marketing - A Practical Approach by Rix. The test will ask students to write approximately 200 word short essay answers to five questions dealing with these lectures/chapters. Each answer will be marked out of 5 and go towards a total mark of 25. The test will be conducted over 90 minutes and will be closed book.

Assessment 2 – Marketing Plan PPT presentation (15%) (Pairs)

Students will form into pairs and do a formal stand-up PPT presentation during normal class time. The presentation must last for 10 minutes with both students contributing an equal share. A copy of the marking sheet will be supplied two weeks before presentations begin. All presentations must begin by Week 14 and conclude by Week 18.

Assessment 3 – Marketing Plan Document (60%) (Pairs)

Students (Pairs) can choose a real life company or a hypothetical company and devise a hypothetical product or service and write a Marketing Plan to support the launch of the new product/service into the market place. This Marketing Plan will obviously form the basis of the 10 minute PPT presentation for assessment 2. Particular attention will be paid to the ‘Promotion’ component of the Marketing Plan. Prior to students beginning work on their Marketing Plans, the subject of the plan must be conveyed to the lecturer for confirmation to proceed.