Course Title: Produce typography in response to a brief
Part B: Course Detail
Teaching Period: Term1 2010
Course Code: GRAP5267
Course Title: Produce typography in response to a brief
School: 320T Design (TAFE)
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Cheryl Baker, Alistair Briggs
Course Contact Phone: +61 3 9925 9438
Course Contact Email:cheryl.baker@rmit.edu.au, alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 140
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to select and compose type to produce typography at an advanced level in response to a brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VPAU050 Produce typography in response to a brief |
Element: |
1. Interpret the design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief |
Element: |
2. Select and compose type |
Performance Criteria: |
2.1 Select typeface, type-size, letter, word, line spacing and font according to the design brief |
Element: |
3. Solve typographical technical and |
Performance Criteria: |
3.1 Identify and resolve technical and typographical problems in consultation with client |
Element: |
4. Produce typography |
Performance Criteria: |
4.1 Import text into document |
Element: |
5. Manage type system |
Performance Criteria: |
5.1 Manage the electronic type system to facilitate the storage, retrieval and outputting of data |
Learning Outcomes
*
Details of Learning Activities
Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees a graphic designer selecting and composing type to produce typography that meets the requirements of a brief. This work would usually be carried out under limited supervision.
Teaching Schedule
Week beginning |
Activity | Performance criteria |
8 February |
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15 February | Intro - Font book, type management (opening fonts, replacing fonts, recognising fonts) type anatomy, InDesign basics | 1. Interpret the design brief. 2. Select and compose type. 5. Manage type system |
22 February | Classification, type families, hierarchy & contrast | 1. Interpret the design brief. 2. Select and compose type. 5. Manage type system |
1 March | Wordsmithing - form & counterform, type on a curve, baseline shift, limits of legibility |
1. Interpret the design brief. 2. Select and compose type. 5. Manage type system |
8 March | Leading and paragraph formats - Type selection, line length, type selection, legibility & readability | 1. Interpret the design brief. 2. Select and compose type. 4. Produce typography 5. Manage type system |
15 March | Kerning, tracking and alignment | 1. Interpret the design brief. 2. Select and compose type. 5. Manage type system |
22 March | Kerning, tracking and alignment | |
29 March | Pull quotes and panels | 1. Interpret the design brief. 2. Select and compose type. 5. Manage type system |
12 April | Pull quotes and panels | |
19 April | Brief 1 Master pages & grids Page layout for GoodWeekend & Desktop |
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system |
26 April | AG Ideas |
|
3 May | Master pages & grids Page layout for GoodWeekend & Desktop | |
10 May | Master pages & grids Page layout for GoodWeekend & Desktop |
|
17 May | Master pages & grids Page layout for GoodWeekend & Desktop | |
24 May | Brief 2 Style Sheets - Powercor DL - copyfitting, style sheets, hierarchy, imposition + output Master pages & grids DUE | 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system |
31 May | Style Sheets - Powercor DL - copyfitting, style sheets, hierarchy, imposition DUE end of week |
|
5 July | Tables and Tabs | |
12 July | Booking form | |
19 July | Brief 3 Type book type as image, imposition, double sided printing |
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system |
26 July | Type book type as image, imposition, double sided printing |
|
2 August | Type book type as image, imposition, double sided printing |
|
9 August | Type book type as image, imposition, double sided printing |
|
16 August | Brief 4 DL brochure Type book DUE |
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system |
23 August | DL brochure |
|
30 August | DL brochure |
|
6 September | DL brochure |
|
13 September | Brief 5 Newsletter templates, includes chart, diagram, ad & graphs | 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system |
4 October | Newsletter templates, includes chart, diagram, ad & graphs | |
11 October | Newsletter templates, includes chart, diagram, ad & graphs | |
18 October | Newsletter templates, includes chart, diagram, ad & graphs | |
25 October | Brief 6 Warranty card DUE end of class Newsletter DUE |
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system |
1 November | Folio week |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
6 projects
Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.
Assessment Tasks
Brief 1 Master pages & grids 10%
Brief 2 Style sheets - copyfitting 15%
Brief 3 Type book 5%
Brief 4 DL brochure 20%
Brief 5 Newsletter/Magazine 35%
Brief 6 Warranty card 15%
Assessment Matrix
Course Overview: Access Course Overview