Course Title: Design merchandisers
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG7854C
Course Title: Design merchandisers
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe-Young
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to apply knowledge of current design trends and the elements and principles of design, target customers and merchandise to be displayed, and produce drawings and models of merchandisers in response to client briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER407 Design merchandisers |
Element: |
1. Determine functional requirements of merchandisers. |
Performance Criteria: |
. |
Element: |
2. Develop new design concepts for merchandisers. |
Performance Criteria: |
. |
Element: |
3. Produce drawings and models of merchandisers. |
Performance Criteria: |
. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning Activities
Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• analysis/critique of relevant reading material
• seminar presentations
• lectures
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• tutorials
Out of class activities may include:
• Blog/Wiki discussion and participation
• seminar presentations
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• ‘workshopping’ of student projects
Teaching Schedule
Week |
Topics | Competency Element | MKTG5869 | MKTG 5870 | MKTG 5871 | ||
1 | Orientation | ||||||
2 | Introduction, research, company audit | 1,2,3 | 1,2 | 1 | |||
3 | Branding, design process | 1,2 | 1,2 | 1 | |||
4 | Materials, resource file | 2,3 | 2 | 1,2 | |||
5 | Presentation 1 Store Audit | 1,2,3 | 1,2 | 1,2 | |||
6 | target markets, image, sustainability | 1,2 | 1,2,3 | ||||
7 | Self directed learning | ||||||
8 | Design meeting | 2 | 1,2,3 | ||||
9 | Progress check | 2 | 1,2,3 | ||||
10 | Presentation 2 K.D. merchandiser | 1,2 | 1,2,3 | ||||
11 | Pop up retail, Designers toolkit | 1,2,3 | 1,2 | 1,2,3 | |||
12 | What is light? 3 lighting types | 1,2,3 | |||||
13 | Senses marketing 1, Scent | 1,2,3 | 1,2 | 1,2,3 | |||
14 | Progress check | 3 | 1,2 | ||||
15 | Presentation 3 Pop up retail | 1,2,3 | 1,2 | 1,2,3 | |||
16 | The store front | 1,2,3 | 1,2 | 1,2,3 | |||
17 | Lighting planning, layout & lighting schedule | 1,2,3 | 1 | ||||
18 | Self directed learning | ||||||
19 | Senses marketing 2 Music | 3 | 1,2 | 2,3 | |||
20 | Self directed learning | ||||||
21 | Presentation 4 the shop front | 1,2,3 | 1,2 | 1,2,3 | |||
22 | Retail Site inspection | 1,2,3 | 1,2 | 1 | |||
23 | Brief a lighting designer & lighting running costs | 3 | 2 | ||||
24 | Self directed learning | ||||||
25 | Fixture & merchandise layout | 1,2 | 2,3 | ||||
26 | Vacant site progress check | 1,2,3 | 1,2 | 1,2,3 | |||
27 | Presenting design concepts | 1,2 | 1,2,3 | ||||
28 | Presentation Vacant site job | 1,2,3 | 1,2 | 1,2,3 | |||
29 | Presentation Vacant site job | ||||||
30 | Presentation Vacant site job | ||||||
31 | Presentation Vacant site job | ||||||
32 | |||||||
Learning Resources
Prescribed Texts
Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik. |
0823072711 : |
References
Other Resources
Commercial Supplier catalogues
Creative design resources including websites, magazines and books
RMIT will provide you with some of the resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills including practical assignments.
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Formative Assessment
1. Company Audit
Conduct a review of an existing reatil store
2. Resource File
Source general and technical information relating to the retail Industry and compile into an accessible file
3. KD Merchandiser design
Design an easily transportable knock down merchandiser for a given product
4. Pop Up Shop
Design a ’pop up’ shop for a given brand
5. Window Display Lighting
Plan and implement a lighting solution for a window display
Summative Assessment
6. Shopfront
Plan and Design a shop front for a given brand including the display elements
7. Vacant Site Redesign
Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment rubric is available on the RED blackboard site.
Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric
Other Information
Please note that this competency will be delivered in conjunction with ’MKTG7848C Plan, organise and maintain display lighting’ and ’MKTG7856C Design and produce store plans and floor layouts’ as a course titled Retail experience design (RED)
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview