Course Title: Design merchandisers

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: MKTG7854C

Course Title: Design merchandisers

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

John Owe Young

Phillip Ferrotto

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites



Course Description

In this unit you will develop the skills and knowledge required to apply knowledge of current design trends and the elements and principles of design, target customers and merchandise to be displayed, and produce drawings and models of merchandisers in response to client briefs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER407 Design merchandisers


1. Determine functional requirements of merchandisers.


Performance Criteria:

1.1.Establish client requirements and functional needs through questioning, active listening and discussion.
1.2.Examine existing corporate image and customer profile to establish design target.
1.3.Research desirable look, size, materials and functions of available materials for a range of merchandise categories .


2. Develop new design concepts for merchandisers.


Performance Criteria:

2.1.Apply principles and elements of design to create chosen image.
2.2.Evaluate chosen image in terms of customer perception for targeted customers.
2.3.Develop designs for a range of merchandising categories and applications.


3. Produce drawings and models of merchandisers.

Performance Criteria:

3.1.Present illustrations and models of design s for client feedback.
3.2.Modify designs in response to client feedback.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning Activities

Learning activities may include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.

Learning activities may take place in a studio, workshop or classroom using industry standard tools and resources.

You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• analysis/critique of relevant reading material
• seminar presentations
• lectures
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• tutorials

Out of class activities may include:
• Blog/Wiki discussion and participation
• seminar presentations
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• ‘workshopping’ of student projects

Teaching Schedule


TopicsCompetency ElementMKTG5869MKTG 5870MKTG 5871  
2Introduction, research, company audit 1,2,31,21  
3Branding, design process 1,21,21  
4Materials, resource file 2,321,2  
5Presentation 1 Store Audit 1,2,31,21,2  
6target markets, image, sustainability  1,21,2,3  
7Self directed learning      
8Design meeting  21,2,3  
9Progress check  21,2,3  
10Presentation 2 K.D. merchandiser  1,21,2,3  
11Pop up retail, Designers toolkit 1,2,31,21,2,3  
12What is light? 3 lighting types 1,2,3    
13Senses marketing 1, Scent 1,2,31,21,2,3  
14Progress check 31,2   
15Presentation 3 Pop up retail 1,2,31,21,2,3  
16The store front 1,2,31,21,2,3  
17Lighting planning, layout & lighting schedule 1,2,31   
18Self directed learning      
19Senses marketing 2 Music 31,22,3  
20Self directed learning      
21Presentation 4 the shop front 1,2,31,21,2,3  
22Retail Site inspection 1,2,31,21  
23Brief a lighting designer & lighting running costs 3 2  
24Self directed learning      
25Fixture & merchandise layout  1,22,3  
26Vacant site progress check 1,2,31,21,2,3  
27Presenting design concepts  1,21,2,3  
28Presentation Vacant site job 1,2,31,21,2,3  
29Presentation Vacant site job      
30Presentation Vacant site job      
31Presentation Vacant site job      

Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 

RMIT will provide you with some of the resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills including practical assignments.

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

 Formative Assessment

1. Company Audit
Conduct a review of an existing reatil store

2. Resource File

Source general and technical information relating to the retail Industry and compile into an accessible file

3. KD Merchandiser design

Design an easily transportable knock down merchandiser for a given product

4. Pop Up Shop

Design a ’pop up’ shop for a given brand

5. Window Display Lighting

Plan and implement a lighting solution for a window display

Summative Assessment

6. Task 1 - 40% Shopfront Design

Plan and Design a shop front for a given brand including the display elements Due Due week 6 of semester 2

7. Task 2 - 60% Vacant Site Redesign

Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand. Due week 14 of semester 2


Competency based assessment

You will receive feedback with verbal and/or written evaluation of your progress within class time.

The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

Assessment Grading: Your final level of assessment for this course will be graded as follows.
HD : High Distinction : 80 – 100
DI : Distinction 70 – 79
CR - Credit : 60 – 69
PA - Pass : 50 – 59
PX - Pass only
NN : Fail - 0 – 49
DNS : Did Not Submit all assignments for assessment.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :;ID=9pp3ic9obks7 (unresolved)

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :;ID=vj2g89cve4uj1 (unresolved)

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :;ID=kw02ylsd8z3n (unresolved)

Course Overview: Access Course Overview