Course Title: Design merchandisers
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG7854C
Course Title: Design merchandisers
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe Young
Christine Wolter
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to apply knowledge of current design trends and the elements and principles of design, target customers and merchandise to be displayed, and produce drawings and models of merchandisers in response to client briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER407 Design merchandisers |
Element: |
1. Determine functional requirements of merchandisers. |
Performance Criteria: |
1.1 Establish client requirements and functional needs through questioning, active listening and discussion. 1.2.Examine existing corporate image and customer profile to establish design target. 1.3.Research desirable look, size, materials and functions of available materials for a range of merchandise categories |
Element: |
2. Develop new design concepts for merchandisers. |
Performance Criteria: |
2.1.Apply principles and elements of design to create chosen image 2.2.Evaluate chosen image in terms of customer perception for targeted customers. 2.3.Develop designs for a range of merchandising categories and applications. |
Element: |
3. Produce drawings and models of merchandisers. |
Performance Criteria: |
3.1.Present illustrations and models of design for client feedback. 3.2.Modify designs in response to client feedback |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning Activities
Learning activities may include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
Learning activities may take place in a studio, workshop or classroom using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• analysis/critique of relevant reading material
• seminar presentations
• lectures
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• tutorials
Out of class activities may include:
• Blog/Wiki discussion and participation
• seminar presentations
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• ‘workshopping’ of student projects
Teaching Schedule
Week |
Topics | Competency Element | MKTG5869 | MKTG 5870 | MKTG 5871 | ||
1 | Orientation | ||||||
2 | Introduction, research, company audit | 1,2,3 | 1,2 | 1 | |||
3 | Branding, design process | 1,2 | 1,2 | 1 | |||
5 | What is Light? Materials, resource file | 2,3 | 2 | 1,2 | |||
6 | target markets, image, sustainability | 1,2,3 | 1,2 | 1,2 | |||
8 | Design meeting | 1,2 | 1,2,3 | ||||
9 | Presentation 1 K.D. merchandiser | ||||||
10 | Pop up retail, Designers toolkit | 2 | 1,2,3 | ||||
11 | What is light? 3 lighting types | 2 | 1,2,3 | ||||
12 | Display light? lighting 3 | 1,2 | 1,2,3 | ||||
13 | Senses Marketing 1 Scent | 1,2,3 | 1,2 | 1,2,3 | |||
14 | Presenting design concepts | 1,2,3 | |||||
15 | Directed learning | 1,2,3 | 1,2 | 1,2,3 | |||
16 | Presentation 3 Pop up retail | 3 | 1,2 | ||||
17 | The store front & Creativity | 1,2,3 | 1,2 | 1,2,3 | |||
18 | Lighting planning, layout & lighting schedule | 1,2,3 | 1,2 | 1,2,3 | |||
19 | Self directed learning | 1,2,3 | |||||
20 | Senses marketing 2 Music | 3 | 1,2 | 2,3 | |||
21 | Self directed learning | ||||||
22 | Presentation 4 the shop front | 1,2,3 | 1,2 | 1,2,3 | |||
23 | Retail Site inspection | 1,2,3 | 1,2 | 1 | |||
24 | Brief a lighting designer & lighting running costs | 3 | 2 | ||||
25 | Self directed learning | ||||||
26 | Fixture & merchandise layout | 1,2 | 2,3 | ||||
27 | Vacant site progress check | 1,2,3 | 1,2 | 1,2,3 | |||
28 | Presenting design concepts | 1,2 | 1,2,3 | ||||
29 | Presentation Vacant site job | 1,2,3 | 1,2 | 1,2,3 | |||
30 | Presentation Vacant site job | ||||||
31 | Presentation Vacant site job | ||||||
32 | Presentation Vacant site job | ||||||
33 | TBC | ||||||
Learning Resources
Prescribed Texts
Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik. |
0823072711 : |
References
Other Resources
Commercial Supplier catalogues
Creative design resources including websites, magazines and books
RMIT will provide you with some of the resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills including practical assignments.
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Formative Assessment
1. Company Audit & KD merchandiser Design
Conduct a review of an existing reatil store
Design an easily transportable knock down merchandiser for a given product
2. Pop Up Shop
Design a ’pop up’ shop for a given brand
3. Window Display Lighting
Plan and implement a lighting solution for a window display
Summative Assessment
4. Task 1 - 50% Shopfront Design
Plan and Design a shop front for a given brand including the display elements Due Due week 6 of semester 2
5. Task 2 - 50% Vacant Site Redesign
Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand. Due week 14 of semester 2
Competency based assessment
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
You will receive ongoing verbal feedback of your progress within class time.
Assessment Grading: Your final level of assessment for this course will be graded as follows.
Competency based assessment
Assessment Grading: Your final level of assessment for this course will be graded as follows.
CHD : Competent with High Distinction : 80 – 100
CDI : Competent with Distinction 70 – 79
CC - Competent with Credit : 60 – 69
CAG - Competency Achieved Graded : 50 – 59
NYC - Not Yet Competent - 0 – 49
DNS :Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)
Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
www.rmit.edu.au/students/specialconsiderations/online
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)
Course Overview: Access Course Overview