Course Title: Design merchandisers

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7854C

Course Title: Design merchandisers

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

John Owe-Young



Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites



Course Description

In this unit you will develop the skills and knowledge required to apply knowledge of current design trends and the elements and principles of design, target customers and merchandise to be displayed, and produce drawings and models of merchandisers in response to client briefs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER407 Design merchandisers


1. Determine functional requirements of merchandisers.


Performance Criteria:

1.1 Establish client requirements and functional needs through questioning, active listening and discussion.

1.2.Examine existing corporate image and customer profile to establish design target.

1.3.Research desirable look, size, materials and functions of available materials for a range of merchandise categories.


2. Develop new design concepts for merchandisers.


Performance Criteria:

2.1.Apply principles and elements of design to create chosen image

2.2.Evaluate chosen image in terms of customer perception for targeted customers.

2.3.Develop designs for a range of merchandising categories and applications.


3. Produce drawings and models of merchandisers.

Performance Criteria:

3.1.Present illustrations and models of design for client feedback.

3.2.Modify designs in response to client feedback

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements. 

Learning activities

Learning activities may inclued field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.

Learning activities may take place in a studio, workshop or classroom using industry-standard tools and resources

You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include

class exercises to review discussions/ lectures

practical demonstrations

analysis/ critique of reading material

seminar presentations



guest lecture

group discussion


online research

independent project-based work

teacher directed group activities

site visits




Out of class activities may include

blog/wiki discussions and participation

seminar presentations


guest lectures

group discussions


online research

independent project-based work

teacher directed group activities/projects

workshopping of student projects


This Unit is delivered in combination with MKTG7856C 'Design and produce store plans and floor layouts '


Teaching Schedule


Week 1. Introduction, Design Process, Company Audit

Week 2. Directed learning

Week 3. Guest Speakers

Week 4. Branding, Materials, Resources

Week 5. What Is Light? Lighting 1

Week 6. Directed learning

Week 7. Markets, Image, Sustainability & Structure 1

Week 8. Presentations

Week 9. Pop up retail, Designers Toolkit

Week 10. Display lighting - Lighting 2, Lux levels exercise

Week 11. Senses Marketing - Music

Week 12. Lighting Types - Lighting 3, Structure 2

Week 13. Senses Marketing - Scent

Week 14. Presenting design Concepts Proposals *** STUDENT ADVISEMENT 1 *** Progress check

Week 15. Design Meeting

Week 16. Presentations - Pop Up Retail


Week 17. The Store Front

 Week 18. Creativity

 Week 19. Design Meeting

 Week 20. Senses Marketing 2 Music 

 Week 21. Presentation 3 Store Front

 Week 22. Store Fitout

 Week 23. Site Measure, Retail fit-out guide

 Week 24. Display lighting -  Lux levels layout exercise

Week 25. Fixture Layout exercise, Merchandise Layout exercise

 Week 26. Progress check in + *** STUDENT ADVISEMENT 2 ***

 Week 27. Directed learning

 Week 28. Design Meeting

 Week 29. Presenting design Concepts Refresher

 Week 30. Presentations - Vacant site brief

 Week 31. Presentations - Vacant site brief

 Week 32. Presentations - Vacant site brief


Learning Resources

Prescribed Texts


Other Resources

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality
online and print resources for your studies The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian


Ergonomics and Human dimension information 

Recommended due to specific area contents;

"Human dimension and interior space"

Julius Panero

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills including practical assignments.

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard.  You will receive feedback from your teacher at the conclusion of each assessment task. 

All assessment task must be submitted electronically.  Files must be saved as a PDF and clearly labelled.

A saved PDF of your Assessment Task must be submitted on the Student Submission drive with a signed and dated Submission sheet. This will be explained discussed in our first class. 

On time submission is an important factor in your assessment.  Employability skills are embedded in all course and these include planning, organising and self management.  For this reason, late work impacts on your overall grade for each assessment task.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


1.Brief 1 'Brand Audit' DUE week 9

You will research a brand relating to the Visual merchandising industry and report your findings to the team then design a merchandiser appropriate to the same brand.


2. Brief 2 'Pop-up store' DUE week 16

You will explore the concept of 'pop-up' retail and design a pop-up retail kiosk for a given brand. 


3. Brief 3 'Store front design' DUE week 21

Given a specific brand to work from, you will research the brand and target audience and develop an innovative shop front to suit.


4. Brief 4 'Vacant site' DUE week 31

Using a specified vacant retail space in the CBD you will design a suitable retail experience interior for a retail brand, selected from a limited list.


Once you have demonstrated competency you will receive a grade for the summative assessment tasks.

Graded Assessment in this course uses the following grades:

CHD      Competent with High Distinction

CDI       Competent with Distinction

CC        Competent with Credit

CAG      Competency Achieved

NYC      Not Yet Competent

DNS      Did Not Submit for Assessment




Assessment Matrix

The R.E.D. assesment matrix can be found via the following link

Other Information

Cover Sheet for Submissions

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

When submitting work for assessment you are required to complete a declaration of authorship.  This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications.  For non-digital submission use the printed form provided.


Your learning experience involves lectures, active peer discussions,  inclass activities and formative exercises, and guest speakers.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain competency.

Assessment Feedback

You will receive verbal and written feedback by your teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.;ID=qwxbqbq739rl1


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Adjustments to Assessment (e.g. applying for an extension of time)

If you are unable to complete any piece of assessment satisfactory by the due date, you can choose to apply for an adjustment to your assessment.  RMIT University offers a range of adjustments designed to support you in your studies, including an application for an extension of time.


Special Consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level.  If you are unable to complete any piece of assessment by the due date you will need to apply for an extension.  Please refer to the following URL for extensions and special consideration

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC).

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to website. For more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n (unresolved)


Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:


Course Overview: Access Course Overview