Course Title: Style fashion for TV commercials and print media in response to a brief

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: GRAP5364C

Course Title: Style fashion for TV commercials and print media in response to a brief

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Paul Castro

Course Contact Phone: +61 3 9925 9234

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Rachel Howard

Shannon Meddings

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will be investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5360C (BSBDES502) Establish, negotiate and refine a design brief              

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

STYMED501A Style fashion for TV commercials and print media in response to a brief


1 Interpret creative idea presented in brief

Performance Criteria:

1.1 Brief is analysed and requirements confirmed or clarified with client

1.2 Project details are negotiated and confirmed with relevant people


2. Co-ordinate pre-production

Performance Criteria:

2.1 Fashion and other props are sourced and details of proposed use disclosed to hirers and owners

2.2 Budget and timeline are established and hire fees negotiated

2.3 Location is sourced and confirmed

2.4 Communication with creative team is established and maintained

2.5 Final creative idea/s are presented for sign off with relevant staff


3 Execute project according to signed off brief

Performance Criteria:

3.1 Applicable WHS legislative and organisational requirements are verified and followed

3.2 Wardrobe and props are monitored for potential damage

3.3 Garments are fitted for best look and alterations undertaken as required

3.4 Strict communication protocols are followed

3.5 Confidentiality is maintained as required

3.6 Records of budget and supplies are accurately maintained


4 Co-ordinate post production

Performance Criteria:

4.1 Returns to suppliers are negotiated as required

4.2 Final costs and budget are calculated reconciled and recorded

4.3 Final invoice is sent for stylist fees

4.4 Stylist’s personal portfolio is updated as required

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities will include:

  • class exercises to review discussions/lectures
  • online discussion and participation
  • analysis/critique of relevant reading material
  • design activities or projects
  • peer learning
  • class presentations
  • group discussion
  • research
  • independent project-based work
  • ‘workshopping’ of student projects including peer/lecturer feedback

Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. 
Please check Canvas regularly as any updates will be communicated by your teacher. 





Introduction to course

  • Course overview 
  • Introduction and Discussion of Assessment 1, 2 & 3 


  • Deliver Assessment 1: Respond to a Brief
  • Intro to Styling for Print Media:
    • Advertising Campaigns
    • Media platforms / mediums
    • Commercial styling
    • Job opportunities

  • What is a brief?
    • What information is included
    • Who is the client?
    • Who are the stakeholders?


  • Establishing rapport with the client
    • Strategies
    • Communication
    • ‘The Pitch’
    • Delivery of outcomes


Advertising Campaigns: The Billboard

  • What are Billboards?
    • Discuss purpose, audience and reach
  • Activity: Billboard research
  • Activity: Create mood boards for concept and resources required. Present to class. 


Project Management

  • Project Management
    • Procedures, processes and responsibilities that are relevant to managing a project
  • Creating a Project Plan
    • Deliverables
    • Timeline
    • Resource requirements


Resource Management


  • Resource Management
    • Props
    • Negotiating prices
    • Budget


  • Maintaining the Project Plan
    • Updating timelines and changes to project
    • Contingencies
    • Maintaining budget constraints
    • Communication with client


Advertising Campaigns:

The Poster



Assessment 1 Due

  • Deliver Assessment 2: Produce Print Media
  • More exploration of styling in Print Media and Advertising Campaigns
    • Advertorials
    • The Poster
    • Collateral
  • Activity: Research posters – the application and context (e.g. triptych)
  • Activity: Research collateral campaigns
  • Building your team of collaborators
  • Preparation for Stakeholder / Client meetings



Liaising with Stakeholders and collaborative team

  • Stakeholder Meeting Template 1 Completed in class
  • Team meetings
  • Organise and conduct team meetings for assessment


Concept Proposals

  • Concept Proposals Presented
    • Stakeholder Meeting Template 2 Completed in class


Loaning Product

  • Loan forms
    • Negotiating loans and hire
    • Public Liability Insurance
  • Model Fittings





  • Creating an Invoice
    • Documenting hours
    • Terms and Conditions
    • Getting paid
  • Follow up team meetings for assessment


Advertising Campaigns:

The Promotional Video

Assessment 2 Due

  • Deliver Assessment 3: Create a Promotional Video
  • Intro to Styling for Film and TV:
    • Props
    • Costume / wardrobe
    • Art Direction
    • Set Design
    • Film and TV trends – how has this sector changed?
  • What is a Show Reel?
    • Activity: Research and discover 3 different styles in class and describe and analyse their brand identity.
  • Story boarding processes
    • What is a story board?
    • How to design cells
    • Activity: Story Board – research, brainstorm and explore different ideas for your promotional video


Developing the Project Plan

  • Your Style Formula:
    • What is your brand identity?
    • How do you want to be represented as a stylist?
    • Creating a narrative with still and moving imagery
  • Developing a Project Plan
    • Deliverables
    • Work breakdown
    • Timelines
    • Budget
    • WH&S / Risk Management
    • Reporting and record keeping
    • Resources
  • Online Project Management Tools
    • Excel Online


Concept Proposals

  • Concept Proposals Presented
    • Stakeholder Meeting Template 1 Completed in class


Monitoring and Maintaining the Project

  • Stakeholder Meeting Template 2 Completed in class
  • Monitoring the Project



  • Stakeholder Meeting Template 3 Completed in class
  • Sign off for final edits
  • Reflection and review process



Assessment 3 Due

  • Present the final Promotional Video in class and receive feedback


Feedback Week

Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
The Study Support Hub
English for uni workshops

Fashion styling library guide;


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment


Assessment Tasks

Assessment Task 1: Respond to a Brief - You will answer a set of knowledge questions relating to the procedures, processes and responsibilities that are relevant to managing a project and produce a billboard in response to a design brief. Due Week 5

Assessment Task 2: Produce Print Media - You will design, style and produce a Poster as a part of an Advertising Campaign for an accessory brand. The effective execution of your print media collateral will require the establishment of design requirements, consultation with the creative team, development of the design brief and execution of the project plan. Due Week 10


Assessment Task 3: Create a Promotional Video - You will answer a set of knowledge questions relating to the production and implementation of a design brief and produce a 3-minute video that promotes/advertises your Styling Portfolio. It will showcase your styling aptitude via a selection of moving / still imagery and include a visual narrative that best represents you as a practicing Stylist. Due Week 15

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.



Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):


Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview