Course Title: Write persuasive copy
Part A: Course Overview
Program: C5366 Diploma of Marketing and Communication
Course Title: Write persuasive copy
Portfolio: Vocational Education
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7931C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face or Internet |
Term1 2018, Term2 2018, Term1 2019, Term2 2019, Term1 2020, Term2 2020, Term1 2021, Term2 2021 |
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 99250791
Course Contact Email: nick.reynolds@rmit.edu.au
Course Description
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.
It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBWRT501 Write persuasive copy |
Elements: |
1. Analyse and interpret creative brief 2. Evaluate creative options 3. Prepare persuasive copy |
Learning Outcomes
Students will learn how to to interpret a creative brief and evaluate a range of innovative options to write persuasive copy
Overview of Assessment
To be deemed competent in this course students must show evidence of the following:
Performance Evidence
Evidence of the ability to:
- analyse and evaluate a design brief including:
- check information for accuracy
- work to schedule
- work to budgetary requirements
- locate and adhere to organisation’s legal and ethical constraints
- produce persuasive copy with high impact, surpassing competitor’s promotional material.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- discuss ethical requirements which may impact production and delivery of creative copy
- explain relevant legislation, standards and codes of practice affecting production and delivery of copy
- outline constraints to be considered during analysis, evaluation and preparation of copy
- explain organisational policies and procedures relevant to writing copy
- describe persuasive writing techniques
- explain structure of persuasive copy.