Course Title: Promote products and services to international markets
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: MKTG7989C
Course Title: Promote products and services to international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C5372 - Diploma of International Business
Course Contact: Suzanne Maugeri
Course Contact Phone: +61 3 9925 1466
Course Contact Email: suzanne.maugeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit involves the skills and knowledge required to promote products and/or services of the business within specified international markets.
It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG513 Promote products and services to international markets |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Access marketing plan for international business activity to inform planning of promotional activities 1.2 Access relevant information sources to support planning of promotional activities 1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements 1.4 Plan and schedule promotional activities according to marketing needs of the organisation 1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings 1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources 1.7 Develop action plans to provide details of products and/or services being promoted
|
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals 2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities 2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation 2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities 2.5 Use international business networks to assist in implementing promotional activities
|
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services 3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities 3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings 3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities
|
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to promote products and/or services of the business within specified international markets.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete this course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Week |
Week Commencing |
Topics |
Assessment |
1 |
8 Jul |
Introduction to the course and schedules |
|
2 |
15 Jul |
Product concepts |
|
3 |
22 Jul |
Price concepts |
|
4 |
29 Jul |
Place concepts |
|
5 |
5 Aug |
Promotions (Advertising) |
|
6 |
12 Aug |
Promotion mix & Brand Awareness |
|
7 |
19 Aug |
Promotion Budget & Business Networking |
|
8 |
26 Aug |
Segmentation, Targeting & Positioning |
|
|
2 – 8 Sep. 2019 |
Mid-semester break |
|
9 |
9 Sep |
1. Practical Activity: Surf product/s to Japan 2. Assignment 1 workshop 1 |
|
10 |
16 Sep |
Assignment 1 workshop 2 |
Assessment 1 due date 22 Sep., Sunday 11.59pm |
11 |
23 Sep |
Trade Shows & Exhibitions |
|
12 |
1 Oct |
Coordinate, implement & review promotional activities
|
|
13 |
7 Oct |
Assignment 2 workshop 1 |
|
14 |
14 Oct |
Assignment 2 workshop 2 |
|
15 |
21 Oct |
Assessment Review & Feedback
|
Assessment 2 due date 27 Oct Sunday 11.59pm |
16 |
28 Oct |
Re-submission of assessments |
|
17 |
4 Nov |
Final Re-submissions |
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You will be required to provide evidence of the following skills:
- plan, coordinate and review promotional activities undertaken in an international context
- produce a report detailing activities and recommendations to inform and guide future promotional work.
Knowledge Evidence
You are required to provide evidence of the following:
- identify available overseas media
- summarise cultural characteristics of groups within target market
- list relevant international business networks
- outline marketing strategies and promotional activities suitable for international markets.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1
Task Name: Prepare a report about foundations of marketing practice
Duration and /or due date:
This assessment task is to be completed by week 10 (22 Sep., Sunday 11.59pm) of commencing this unit
Summary and Purpose of Assessment
This assessment task has been designed to allow you to work within groups of 2 to demonstrate an understanding of how to promote products or services to international markets. This assessment task is one of two required to demonstrate competency for this unit.
You will be required to identify and assess how an organisation that operates on a global scale uses marketing and promotional activities to promote its products or services. As part of this analysis, you will need to compare and contrast these activities in both the domestic setting (Australia) vs. how they operate in one specific international market. You will need to consider factors such as cultural appropriateness and organisational requirements.
Assessment Task 2
Task Name: Prepare a report on a marketing and promotional activity plan
Duration and/or due date:
This assessment task is to be completed by week 15 (27 Oct., Sunday 11.59pm) of commencing this unit.
Summary and Purpose of Assessment
This assessment task has been designed to demonstrate your ability to plan and schedule promotional activities in an international business setting for a proposed international trade show. It encourages you to understand how products and services are promoted and how global organisations operate.
This assessment task is second of two required to demonstrate competency for this unit.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
- office equipment and resources
- feedback on activity from overseas personnel/clients
- case studies and, where possible, real situations
- interaction with others.
Assessors must satisfy NVR/AQTF assessor requirements.
Assessment Matrix
The competency assessment map that maps all the assessment tasks is available on CANVAS unit mapping
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. You must submit your application within five working days after your assessment date or due date.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions (VE Programs):
If you are found to be unsuccessful (Not satisfactory/Unsatisfactory) in a Course Assessment Task you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which assessment arrangements might be granted please access the following website:
Final Results
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
The following grades are available for this course
CA |
Comptency Achieved |
NYC |
Not Yet Competent |
DNS |
Did Not Submit for Assessment |
Course Overview: Access Course Overview