Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term2 2025
Course Code: VART6408C
Course Title: Create visual design components
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5409 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Fozia Akalo
fozia.akalo@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
This course describes the skills and knowledge required to create visual designs for interactive media components that can be integrated into a range of media products.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADIG304 Create visual design components |
Element: |
1. Clarify work requirements |
Performance Criteria: |
1.1 Clarify visual design components required in the project brief, in consultation with relevant personnel 1.2 Identify project timelines and discuss factors that may determine or affect visual design concepts 1.3 Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform |
Element: |
2. Generate and assess ideas |
Performance Criteria: |
2.1 Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas 2.2 Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues 2.3 Present and review visual design ideas with relevant personnel |
Element: |
3. Develop design concept |
Performance Criteria: |
3.1 Experiment with traditional and digital methods to create required visual design components 3.2 Explore a range of typographical and visual design elements to create components 3.3 Evaluate initial design ideas with relevant personnel to select final design concept 3.4 Confirm design concept complies with copyright laws 3.5 Check output format meets delivery platform requirements 3.6 Adopt safe ergonomic practices when using equipment for long periods of time |
Element: |
4. Produce components |
Performance Criteria: |
4.1 Develop components based on the final design concept using various design techniques 4.2 Apply visual design principles and communication principles to produce components that have high visual impact 4.3 Save components in an appropriate format according to project specifications |
Element: |
5. Finalise visual design components |
Performance Criteria: |
5.1 Review visual design components against design and technical specifications 5.2 Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required 5.3 Save and archive visual design components using industry or enterprise naming conventions and version control protocols |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will be delivered remotely using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In session activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
This unit is clustered with GRAP5406C - Interpret and respond to a brief.
Note: While all course content in this schedule will be covered, the weekly order may change depending on class needs and availability of speakers and resources.
| Week 1 | 15/07 | Introduction to course and AT1 - Design Brief 1 Parts A+B - Brief requirements and project schedule generation |
Client Design briefing and Q&A - Clarify and establish the brief's requirements, including the project's timeline, plan and process documentation. |
| Week 2 | 22/07 | Parts A+B - Brand mark - general design and targeted research | Design research and initial idea/concept generation Discuss current and emerging design trends, and undertake industry sector market research. |
| Week 3 | 29/07 | Parts A+B - Develop and present visual ideas/concepts for brand mark | Explore and experiment with different design processes, techniques and approaches Evaluate, discuss and review ideas in relation to the brief's requirements |
| Week 4 | 05/08 | Completion and submission of Parts A+B by Friday, August 8 | 05/08 In-session presentation of final brand mark idea/s to client or relevant personnel/stakeholders, including feedback. |
| Week 5 | 12/08 | Part C - Plan and prepare for Brand Style Guide production | Technical, industry and legal production requirements and processes |
| Week 6 | 19/08 | Part D - Refine and produce design work for Brand Style Guide | Develop final design components, whilst trialling different versions Produce final brand mark and brand assets and collate into Style Guide |
| Week 7 | 26/08 | Part D - Refine and produce design work for Brand Style Guide Submit Parts C+D by Friday, August 29. |
Produce final brand mark and brand assets and collate into style guide. Written design rationale and analysis of process referencing the brief's requirements and specifications. |
| Week 8 | 09/09 |
Part E - Review process and evaluate all design work Final submissions for AT1 - Part E and Brand Style Guide document. |
Reflect on the design work and solutions generated for this brief Make adjustments and resubmit modified final design work. Introduction to AT2 - Design Brief 2 |
| Week 9 | 16/09 | AT2: Client Briefing and Presentation Parts A+B - Brief requirements and project schedule generation |
Design briefing - Clarify and establish the brief's requirements, including the project's timeline, plan and process documentation. Q&A session - Students to record client's responses |
| Week 10 | 23/09 | Parts A+B - Illustration/image collage - design and targeted research | Design research and initial idea/concept generation
Discuss current and emerging design trends, and undertake industry sector market research. |
| Week 11 | 30/09 | Parts A+B - Develop and present visual ideas
for collage design. |
Explore and experiment with different design processes, techniques and approaches
Evaluate, discuss and review ideas in relation to the brief's requirements |
| Week 12 | 07/10 | Completion and submission of Parts A+B
by Friday October 10. |
In-session presentation of final collage designs to client or relevant personnel/stakeholders, including feedback. |
| Week 13 | 14/10 | Part C - Plan and prepare for production Part D - Refine and produce design work |
Technical, industry and legal production requirements and processes Develop and refine collage design and trial different compositions /layouts for the Look book cover |
| Week 14 | 21/10 |
Part D - Refine and produce design work Submission of Parts C+D by Friday October 24. |
Produce final design work to meet technical & formatting specifications for Lookbook cover Written design rationale and analysis of process referencing the brief's requirements |
| Week 15 | 28/10 |
Part E - Seek feedback on final designs and complete AT2: Final Submission of Part E |
Use peer feedback to make amendments/ changes and produce modified Look book cover design |
| Week 16 | 04/11 | (Public Holiday) Coursework review | Resubmissions |
Learning Resources
Prescribed Texts
References
White, Alex. |
|
Draplin, Aaron James |
Other Resources
You are advised to look at the Learning Hub at myRMIT site and the reading List on Canvas for ongoing updated information. A range of learning resources and references are provided throughout the semester. Additional information relating to this will be provided on an ongoing basis. Further information regarding access to this is provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access LinkedIn Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for design students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written tasks. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Learning activities provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all activities.
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Assessment Task 1:Design Brief 1 - Branding/logo project and style guide production for a client. Due date: Progressive submissions of Parts A+B, C+D & E process document in Weeks 4,7 & 8.
Assessment Task 2:Design Brief 2 - Image/illustrative/graphic designs for a fashion Look book cover. Due date: Progressive submissions of Parts A+B, C+D & Final A-E process document in Weeks 12, 14 & 15/16.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
SEC: Student Engagement Ceased
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above)
Other Information
Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview