Course Title: Manage the marketing process

Part A: Course Overview

Program: C6053

Course Title: Manage the marketing process

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG9255C	City Campus	TAFE	650T TAFE Business	Face-to-Face

Course Contact: Emma Rogers

Course Contact Phone: 9925 5473

Course Contact Email: Emma.rogers@rmit.edu.au

Course Description

This learning unit consists of four competencies. It provides students with skills on how to identify key result areas of strategic significance, identification of future marketing opportunities based on a situational analysis, identification and impact of macro-environmental constraints, formulation of long term strategic objectives and related key performance indicators. The unit covers planning at the strategic and tactical levels and the implementation of those plans to ensure that business expansion and internal & external customer satisfaction levels are in keeping with business plans.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Marketing Concept/Establish & Adjust the marketing mix (MKTG-9208L)

National Competency Codes and Titles

National Element Code & Title:	BSBMKG603A Manage the marketing process
Elements:	Evaluate and improve strategic marketing performance
	Formulate strategic marketing objectives
	Manage marketing personnel
	Manage marketing process

Learning Outcomes

At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, presentation and written test. Students are advised that they will be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Students will receive ongoing feedback on their progress in the course. Feedback on assessment will be given in a timely manner. They will be informed about how to improve their performance in the competency/course and what they need to do to be deemed competent or to gain a pass in the assessment.