Course Title: Complete a business plan
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: BUSM6205C
Course Title: Complete a business plan
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6082 - Advanced Diploma of Textile Design and Development
Course Contact : Julia Raath
Course Contact Phone: +61 3 9925 9201
Course Contact Email:Julia.Raath@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Mark Reid - information also on Blackboard
Peter Bonnell
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Complete a Business Plan is 1 of 3 clustered courses from the Business Project: whioch includes
BUSM6206C Manage finances
MKTG5771C Develop and implement a sales or marketing plan
You are strongly advised to ensure you are enrolled in all 3 courses to succesfully complete the project
Business Project is taught concurrently with a Design Project and an Industry Project.
Course Description
Determining an enterprise’s financial requirements and setting structural policies and strategies in place is critical to the short and long term financial viability of the business plan.
This subject covers the knowledge & processes required to assess and complete an industry standard small business plan.
Students will consider financial requirements, business viability and future performance of the proposed business venture
This unit is particularly suitable for those wishing to begin small and micro businesses in a variety of textile-based product & service-oriented industries including retail & smallgoods.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSX02302A Complete a business plan |
Element: |
1. Specify business goals & objectives |
Performance Criteria: |
1.1 A succinct statement is made about the desired direction of the business and is clearly communicated to relevant stakeholders. |
Element: |
2. Identify the need for specialist services |
Performance Criteria: |
2.1 Specialist services, sources of advice and resources available are identified and costed. |
Element: |
3. Formulate the business plan |
Performance Criteria: |
3.1 The business plan is formulated on the basis of information obtained through research into customer needs, resource requirements and business viability. |
Element: |
4. Apply the business plan |
Performance Criteria: |
4.1 Components of the business plan are mutually supportive and integrated to provide clear and coherent direction for the business operations. |
Learning Outcomes
The following learning outcomes relate specifically to Federally-endorsed Employability Skills.
Provided evidence of the following skills is considered essential to demonstrate competency in this unit – on completion the student should be able to:
• Analyse relevant information to identify trends, opportunities, constraints affecting business viability
• Assess financial requirements of the business including finance & capital
• Specify strategies to manage identified risks
• Identify external resources/support required for successful operation of the business
• Identify forms and sources of finance
• Evaluate the strategic advantages of potential alliances
• Relate financial, human resource and operational requirements to the goals & vision of the enterprise
• Analyse complex information & data to determine progress towards business goals & make adjustments to achieve profitability of the business
• Prepare contingency plans for changes in business directions
Over this unit the student should provide evidence of consistency in performance when:
• Organising work
• Completing tasks according to instructions
• Working systematically with attention to detail
• Identifying improvements & avoiding damage
• Using workplace & OHS practices
• Recording and reporting accidents & incidents
• Assessing operational readiness of equipment
• Recognising & adapting to cultural differences in the workplace, including modes of behaviour & interactions
Details of Learning Activities
Learnning activities will consist of:
Develop & implement a marketing plan – Textile retail outlet survey written report
Collecting, analysing and organising information about competition and retail environments
Planning and organising activities for short, medium and long term financial & marketing objectives
Working with others and in teams to solve problems
Solving problems and recognizing potential threats using SWOT format
Using technology to display images of financial data, products or designs
Written communication, concise expression, grammar, language and spelling
Complete a Business Plan
Communicating ideas and information about the business and industry
Collecting, analysing and organising information about competition and retail environments
Planning and organising activities for short, medium and long term marketing objectives
Working with others and in teams to solve problems
Using mathematical ideas and techniques to present financial and costing information
Solving problems and recognizing potential threats using SWOT format
Using technology to display images of products or designs
Written communication, concise expression, grammar, language and spelling
Teaching Schedule
Week 1 09.07 Work experience placement or other non-contact activities
Week 2 16.07 Work experience placement or other non-contact activities
Week 3 23.07 Introductions.
Discussion of term’s objectives & commitments
Develop & Implement a Sales or Marketing Plan
Textile Retail Outlet Survey discussed
Topic: Specialist services and products for industry
Introduction to definitions & principles of marketing – discussion of 7 P’s
Complete a Business Plan
Innovic Business Plan template discussed.
DVD: Starting a Small Business.
Week 4 30.07 Develop & Implement a Sales or Marketing Plan
Pip Carroll Marketing presentation.
Competitor SWOT Analysis
Complete a Business Plan
Maintenance of Business Plan
Week 5 06.08 Develop & Implement a Sales or Marketing Plan
Topic: Communicating to the target market: Marketing Effectiveness for Small Arts Business
Activity: Create Market Survey Documents
Complete a Business Plan
Maintenance of Business Plan
Week 6 13.08 Develop & Implement a Sales or Marketing Plan
Topic: Marketing strategy as company business plan development
Industry excursion: Brunswick Business Incubator
Topic: Formulation of financial plans & sales strategies - accounting hints for Small Arts Business
Complete a Business Plan
Checkpoint: Maintenance of Business Plan
Week 7 20.08 Develop & Implement a Sales or Marketing Plan
Marketing mix is identified, developed & implemented
Monitoring procedures discussed: Product Placement & Promotion
Brand Promotion/Product Advertising, Product Give-away/Product Editorial, Product On-line, Public Relations
DVD: Melbourne Small Business Case Study.
Complete a Business Plan
Maintenance of Business Plan
Week 8 27.08 Develop & Implement a Sales or Marketing Plan
Branding awareness for a target market
Suitable labelling for a target market – image campaigns as marketing strategies
Maintaining market trend awareness
Maintenance of Assessment Task
Complete a Business Plan
Maintenance of Business Plan
Week 9 03.09 Develop & Implement a Sales or Marketing Plan
Checkpoint: Maintenance of Assessment Task
Complete a Business Plan
Maintenance of Business Plan
Week 10 10.09 Develop & Implement a Sales or Marketing Plan
Assessment Task Textile Retail/Wholesale Outlet Survey - Group presentations. Tasks submitted to S-drive.
Complete a Business Plan
Maintenance of Business Plan
Week 11 17.09 Complete a Business Plan
Contracts and contractual agreements
Maintenance of Business Plan
Term Break 24.09 & 01.10
Week 12 08.10 Complete a Business Plan
DVD: Running the planet – Nike’s business skills revealed.
Maintenance of Business Plan
Week 13 15.10 Complete a Business Plan
Guest Speaker: TBA
Maintenance of Business Plan
Week 14 22.10 Complete a Business Plan
Maintenance of Business Plan
Week 15 29.10 Complete a Business Plan
Maintenance of Business Plan
Week 16 Holiday - Melbourne Cup Day 05.11
12.11 Assessment Week Complete a Business Plan submitted to S-drive for assessment
Individual PPT Summary presentations - venue TBA
NB Students should note that this weekly planner is offered in good faith and that suggested activities will be undertaken as planned. However due to the possibility of unforeseen circumstances some activities might of necessity need to be altered or postponed – all efforts for advance notice will be made
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
To achieve successful completion of this course students must demonstrate an understanding of all elements & performance criteria
Assessment tasks have been designed to measure achievement of each element in a flexible manner.
In overview there is one individually submitted assessment task for this subject: Complete a Business Plan.
Assessment Tasks
Term 2 Assessment Task: Develop and implement a marketing plan - retail outlet survey
Method Research & investigation - written report 40%
10 minute Oral & PPT presentation 20%
Group Presentation – 20%
Group research content – 40%
Date issued 23.07.13
Date Due 10.09.13
Term 2 Assessment Task Business Plan:Content: 60 marks
Individual PPT Summary Presentation: 40 marks
Method Content: Individual assessment on collecting of data, analysis, review and written report of gathered information - 60 marks
Presentation: individual assessment on plan summary as designed PPT - 40 marks
Date Issued 23.07.13
Date Due12.11.13
Assessment Matrix
2 Establish strategic directions | 2.1, | 2.2 | ||
3 Develop a sales or marketing plan | 3.1, | 3.2 | 3.3 | |
4 Implement and monitor sales and marketing plan | 4.1, | 4.2, | 4.3, | 4.4 |
5 Conduct plan review | 5.1, | 5.2, | 5.3 | |
6 Maintain records | 6.1, | 6.2 |
Other Information
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
Course Overview: Access Course Overview