Course Title: Analyse fashion industry textiles to guide commercial development
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: MKTG5783C
Course Title: Analyse fashion industry textiles to guide commercial development
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Robyn Lyons
Course Contact Phone: +61 3 9925 9118
Course Contact Email:robyn.lyons@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit covers the range of skills and knowledge to effectively research and analyse textiles used in the fashion and clothing industries and make recommendations to guide the commercial development of fashion products.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD6009B Analyse fashion industry textiles to guide commercial development |
Element: |
1. Establish research criteria |
Performance Criteria: |
1.1 Research objectives are established. |
Element: |
2. Research textiles used in fashion products |
Performance Criteria: |
2.1 Textiles used in fashion products are researched to determine properties, qualities , aesthetic and performance characteristics . |
Element: |
3. Research fashion products |
Performance Criteria: |
3.1 Fashion products or uses incorporating researched textiles are identified. |
Element: |
4. Analyse findings |
Performance Criteria: |
4.1 Research findings are analysed and prioritised according to significance. |
Element: |
5. Make recommendations |
Performance Criteria: |
5.1 Features and benefits of selected findings are analysed. |
Element: |
6. Prepare reports and presentations |
Performance Criteria: |
6.1 Report on research findings and recommendations is developed. |
Learning Outcomes
At the end of this unit,students will have an understanding and knowledge of:
Establishing research criteria
Researching of textiles used in fashion products
Researching offashion products
Analysation of the findings
Make recommendations
Preparing reports and presentations
Details of Learning Activities
Workshops
Group work
presentations
Teaching Schedule
Week No Topic Method
21 • Introduction to Assignment Brief Textiles – Sustainability, New & Emerging Textiles, Smart & Performance Fabrics • PowerPoint Presentation
22 • Research Methodology – Loraine Grant • Library & Research – Clive Sketchy
• Project Aim & Overview
• Mentor allocation
23 FASHION BRANDING WORKSHOP
24 • Supervisory workshop •
25 FASHION BRANDING WORKSHOP
26 • Research Plan Submission (9:00am)• Individual Session with Supervisor to discuss Research Plan •
27 • Supervisory workshop •
28 • SPORTSGIRL FINAL PRESENTATION • No formal classes
29 • TARGET ,SPOTLIGHT & COUNTRY ROAD PRESENTATION • No formal classes
30 • Supervisory workshop
31 • Individual Session with Supervisor to discuss research to date •
32 SPRING HOLIDAY
33 SPRING HOLIDAY
34 7 • FASHION BRANDING WORKSHOP
35 • Individual Session with Supervisor to discuss research to date •
36 • FASHION BRANDING WORKSHOP •
37 • RESEARCH REPORT SUBMISSION •
38 1/11/10 Student assessment week
39 8/11/10 Teacher assessment week
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
1.DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS
2. MARKET RESEARCH REPORT
3.DESIGN & TRIM DETAIL BOOKLET
4.TEXTILE TESTING REPORT & CARE LABEL
5.VISUAL DIARY
6.INITIAL PRESENTATION
7.SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE
8.TEXTILE RESEARCH PLAN
9.PRODUCTION PACK DUE
10.STRATEGIC MARKING PLAN DUE
11.FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation,
Assessment Tasks
Textile Research plan
Production Pack -Excel spreadsheet communicating the required changes to sample garment and a visual of those changes
Strategic Marketing plan
Assessment Matrix
Course Overview: Access Course Overview