Course Title: Evaluate international marketing opportunities

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: MKTG5955C

Course Title: Evaluate international marketing opportunities

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

MKTG5770C Analyse TCF merchandising and Marketing Principles

Course Description

Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services. By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG605B Evaluate international marketing opportunities

Learning Outcomes

By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.

Details of Learning Activities

Case Studies
Oral Presentations

Teaching Schedule

Wk No                                 Week Beginning                                                              TopicChapter                                                                                  Competencies,elements
1                                                  05/07/10                                                           Global marketing management                                                                    10 1.1, 1.2, 1.3

2                                                  12/07/10                                   Small and medium size enterprise internationalisation                                                   11 1.4, 2.1, 2.2. 2.3, 3.2,

3                                                 19/07/10                                                           Products for consumers                                                                                   12 3.3, 5.1

4                                                 26/07/10                                                 Products and services for businesses                                                                    13 3.3, 5.1

5                                                 02/08/10                                                       International marketing channels                                                                         14 5.1,

6                                                 09/08/10                                                            Export managing and logistics                                                                         15 5.1,

7                                                 16/08/10                                    Integrated marketing communications and international advertising                               16 4.1, 4.2, 4.3, 4.4, 4.5

8                                                 23/08/10                                                                       YEP presentations

9                                                 30/08/10                                                        Personal selling and sales management                                                           17 4.1, 4.2, 4.3, 4.4, 4.5

10                                               06/09/10                                                                Pricing for international markets                                                                     18 5.1

11                                               13/09/10                                                                        Student presentations                                                                             2.1 – 5.6

                                                     20/09/10                                                                                   Term break

                                                     29/09/10                                                                                    Term break

12                                                04/10/10                                                                           Student presentations                                                                            2.1 – 5.6

13                                                11/10/10                                                                           Student presentations                                                                            2.1 – 5.6

14                                                18/10/10                                                                           Student presentations                                                                            2.1 – 5.6

15                                                25/10/10                                                                                Final exam (50%)

Learning Resources

Prescribed Texts

Caterora, Sullivan Mort, D’Souza, Taghian, Weerawardena & Graham, International Marketing, McGraw Hill 2009
Johny K. Johansson , Global marketing (5th edition), McGraw Hill, 2009
Cateora, Gilly, Graham, International marketing (14th edition), McGraw Hill, 2009


Other Resources

Overview of Assessment

Quizz 50%

Student presentation 50%

Assessment Tasks

Quizz 50%

Student presentation 50%

Assessment Matrix

Course Overview: Access Course Overview