Course Title: Develop an advertising campaign
Part A: Course Overview
Program: C6091
Course Title: Develop an advertising campaign
Portfolio: BUS
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5824C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face or Internet |
Term2 2012 |
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to determine key objectives and to develop an advertising campaign to optimise product or service market performance in response to an advertising brief.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBADV602B Develop an advertising campaign |
Elements: |
1. Define campaign objectives 2. Prepare an advertising budget 3. Develop a schedule for proposed advertising activities |
Learning Outcomes
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods and may include:
• direct observation of actual and simulated work practice
• oral or written questioning
• tests
• assignments and projects
• presentation of a portfolio of evidence which may compromise documents, and/or photographs and/or video and audio files
• review of products produced through work-based or course activities
• third-party feedback from a work supervisor/employer