Course Title: Engage in the business of creative practice
Part B: Course Detail
Teaching Period: Term1 2016
Course Code: VART6311C
Course Title: Engage in the business of creative practice
School: 340T Art
Campus: City Campus
Program: C6128 - Advanced Diploma of Visual Arts
Course Contact: Jennifer Cabraja and Fay Reynolds
Course Contact Phone: +61 3 9925 4472
Course Contact Email: visualarts@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Carolyn Eskdale
carolyn.eskdale@rmit.edu.au
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop skills and knowledge required to adopt a professional approach to creative practice, including engaging in the business aspects of working as a creative practitioner.
Independent creative practitioners sometimes work as employees in small and large organisations. Depending on the particular creative practice, they often operate as sole practitioners, in artist cooperatives, or as freelance or contract workers. Regardless of the business model, all practitioners earning income from their practice must engage with the professional business requirements for a sustainable creative practice.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPRP603A Engage in the business of creative practice |
Element: |
1. Adopt professional work practices |
Performance Criteria: |
1.1 Develop a professional work ethic to support practice 1.2 Collaborate and communicate with other professionals about the business aspects of creative practice 1.3 Evaluate the skills and knowledge needed to operate as a successful creative practitioner 1.4 Evaluate own current skills and abilities and the need for further professional development 1.5 Assess the potential for using specialist expertise to complement own skills 1.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of professional and personal growth |
Element: |
2. Evaluate different business practices |
Performance Criteria: |
2.1 Investigate the different ways that creative practitioners do business 2.2 Investigate the range of business practices, systems and procedures that need to be considered as part of professional creative practice 2.3 Assess the relevance and implications of particular business structures 2.4 Consider the physical resources required by the practice and how they might be accessed 2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information |
Element: |
3. Address financial aspects of creative practice |
Performance Criteria: |
3.1 Investigate financial considerations for creative practice 3.2 Research and assess different ways of commercialising work and ideas 3.3 Evaluate different ways of costing and selling creative work 3.4 Assess broader financial management requirements and their application to own practice 3.5 Develop individual approaches to financial aspects of practice |
Element: |
4. Analyse the rights and obligations of creative practitioners |
Performance Criteria: |
4.1 Evaluate the legal and moral rights and obligations of professional creative practice 4.2 Practise work and business in ways that meet legal and moral obligations 4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards 4.4 Establish and maintain sound approaches to safety and sustainability in professional practice |
Element: |
5. Evaluate professional opportunities |
Performance Criteria: |
5.1 Evaluate work opportunities within and beyond the creative sectors 5.2 Be open to the potential for work opportunities in unexpected places, beyond established patterns of work 5.3 Identify and access sources of professional advice 5.4 Consider local and global opportunities for own practice 5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products 5.6 Analyse the experiences of others as a way of discovering different opportunities |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In this course, students learn through:
1. In-class activities:
• lectures
• teacher directed studio activities/projects
• studio exercises to review discussions/lectures
• peer teaching and class presentations
• group discussion
• studio work
2. Out-of-class activities include:
• practical exercises
• reading articles and excerpts
• preparing for discussion
• project work
• independent research
Teaching Schedule
Week | Class Content | Tasks | Elements |
1 | Introduction to unit: • learning outcomes • assessment criteria • course requirements • class procedures • overview of assessment tasks What is a Professional Artist? case study: |
Lecture Diary and Research. | 1/2/3/5 |
2 | Introduction: Task 1 Compare and Contrast Galleries Research and Presentation. Contextual Discussion Gallery visit : |
Task 1 due wk 5 &7 A Group Presentation to class, ppt and discussion. Groups of 4-5 students form ‘Research Groups’ to investigate 2 galleries from provided groupings Participation in discussion. Lecture Diary and Research. |
1/2/3/4/5 |
3 | Compare and Contrast Galleries Assignment.
Gallery visit: |
Participation in discussion.
Lecture Diary and Research. |
1/2/3/5 |
4 | Compare and Contrast Galleries Assignment.
Gallery visits: |
Participation in discussion. Lecture Diary and Research. |
1/2/3/5 |
5 | Task 1 Presentations Group1 Compare and Contrast Galleries |
Task 1 Discuss & PPT Research group of 5 10 min each. 10 min questions Lecture Diary and Research. |
1/2/3/4/5 |
6 | Introduction: Task 2 Make an application to an Artist-Run-Initiative (ARI) Contextual discussion on entry into gallery systems via ARI Student Role Model : Jessie Builivant |
Task 2 Make an application to an Artist-Run-Initiative (ARI) -using the application criteria of an existing ARI
Lecture Diary and Research. |
1/2/3/4/5 |
7 | Task 1 Presentations Group2 Compare and Contrast Galleries |
Task 1 Discuss & PPT Research group of 5 10 min each. 10 min questions Lecture Diary and Research. |
1/2/4 |
8 | Artist Practice and Documentation/ Student Documentation (CE) lecture |
Lecture Diary and Research. | 1/2/4 |
9 | Copyright, Originality and Appropriation. (CE) lecture Hany Armanious V Jarrad Kennedy. ‘Luc Tymans case’ Recent cases Play interview Luc Tyman |
Lecture Diary and Research. | 1/2/3/4 |
10 | The Artist and their Studio (CE) lecture/discussion Video TBA |
Lecture Diary and Research. | 1/2/3/4/5 |
11 | Artist Talk : TBA Expanded Studio Practice/Media Artist Rmit University HE Studio tour |
Lecture Diary and Research. | 1/2/3/4/5 |
12 | Artist Talk : TBA Expanded Studio Practice/Media Artist Rmit University HE Studio tour |
Lecture Diary and Research. | 1/2/3/4/5 |
13 | Artist Talk : TBA Sculpture & Spatial Practice, and Sound Sculpture/Sound Artist Rmit University HE Studio tour |
Lecture Diary and Research. | 1/2/3/4/5 |
14 | Artist Talk : TBA Object Based Practice Ceramics and G&S artists Rmit University HE Studio tour |
Lecture Diary and Research. | 1/2/3/4/5 |
15 | Artist Talk : TBA Print Imaging Practice Printmaking & photographic artists HE Studio tour |
Lecture Diary and Research. | 1/2/3/4/5 |
16 | Individual tutorials re: Task 2 ARI applications |
Assessment folio should include: Task 1 : Group Presentation Folder Task 2 : Full ARI application Lecture Diary: |
1/2/3/4/5 |
Learning Resources
Prescribed Texts
References
Other Resources
The Studio Reader : On the Space of Artists ed Mary Jane Jacob 2010 University of Chicago Press
The Studio (Whitechapel : Documents of Contemporary Art) 2012. The MIT Press
Inside the studio : Talks With New York Artists ,2004. Independent Curators International, New York,
Grant, Daniel ‘The Business of being an Artist. 2010. Allworth Press
NAVA https://visualarts.net.au/guides/
Overview of Assessment
Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through completion of a body of work that demonstrates concept development, understanding of materials and adhering to the guidelines of working in a studio.
Assessment Tasks
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
Assessment Tasks
Semester 1:
1. Assessment title: Task 1: Compare and Contrast Galleries Research and Documentation.
Description: Form a research group of 4 -5 students, and produce group research document to facilitate a presentation, addressing Task 1 criteria.
Semester: S1
Week: 5 & 7
2. Assessment title: Compare and Contrast Galleries Class Presentation.
Description: Form a research group, and present research to the class for Task 1, produce group research document, addressing Task 1 criteria.
Semester: S1
Week: 5 & 7
3. Assessment title: Task 2: Make an application to an Artist-Run-Initiative (ARI)
Description: Complile project documentation for Task 2
Semester: S1
Week: 14
4. Assessment title: Lecture and Research Diary
Description: Maintain a lecture and research diary tracking 16 wks.
Your Lecture/Research Diary should be a living document that provides insights into your research, influences, and your ideas developed in this class and how they impact your practice.
Semester: S1
Week: 16
Graded assessment applies for courses within the Diploma of Visual Arts.
Grade Outline Grading Criteria
CHD Competent with high distinction 80 - 100 Highly developed
CDI Competent with distinction 70 - 79 Well developed
CC Competent with credit 60 - 69 Developed
CAG Competent achieved - graded 50 - 59 Sound
NYC Not Yet Competent
DNS Did not submit for assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program Administration.
Course Overview: Access Course Overview