Course Title: Extend typographic design expertise

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5375C

Course Title: Extend typographic design expertise

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Andrew Phillips 

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD603 Extend typographic design expertise


1 Research type to develop design solutions

Performance Criteria:

1.1 Assess the function and effect of type on visual communication using historical and contemporary research 1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography 1.3 Explore relationships between typographic form and related imagery across digital and traditional media 1.4 Analyse own approach to typography in the context of research


2 Explore creative and complex applications of type

Performance Criteria:

2.1 Explore and extend the potential of typography in own design practice 2.2 Investigate the ways that typography conveys messages at a detailed level 2.3 Analyse the interactions between text and other visual components in complex forms of information 2.4 Experiment with the expressive potential of type 2.5 Evaluate typography in the context of current technologies in design practice


3 Evolve typography expertise in professional practice

Performance Criteria:

3.1 Apply typography to the needs of complex design projects 3.2 Work effectively with complex, varied and large amounts of type 3.3 Control typography hierarchy and systems within complex applications 3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type 3.5 Develop typography for 2-D, 3-D and virtual applications 3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design

Learning Outcomes

Details of Learning Activities

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements’.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision

Teaching Schedule




Due dates


Course Introduction and Assessment Requirements.


INTRODUCTION - Develop the ability to exploit the potential of typography to solve complex design challenges. Overview of brief and resources. Studio activities exploring possible creative directions. Subject selection and research.


Project 1.0: Lettering Design and Book Cover.



ACTIVITY - Select typeface direction/concept and develop. Sketch and refine drawings. Explore different media.



CLASS PRESENTATION -  Present research and concepts.


ACTIVITY - Incorporate discussion and feedback. Refine designs. Test for legibility, clarity and consistency.




Present A3 hard copy print of Project 1.0.

Digital presentation PDF file DUE on Blackboard.


ACTIVITY - Begin development of final outcome using templates and introducing secondary text and design elements.

Development DUE


PDF Digital File

Printed copy


ACTIVITY - Refine final designs and present for feedback.
Action feedback and prepare for production.



ACTIVITY - Finalise Project 1.0 for submission.




Present A3 hard copy print of Project 1.0.

Digital presentation PDF file DUE on Blackboard.

Project 1.0 DUE

Packaged Digital Files/Printed copy.


PRESENTATION - Project 2.0 - Hotel Magazine. Introduction to brief and resources. Project planning and document setup.


ACTIVITY - Revision Activities. Type categories and personality. Importing & styling text. Tables.


Project 2.0: Hotel Magazine.



ACTIVITY -  Revision of information hierarchies for publications.



CLASS PRESENTATION - Present multiple concept directions to the group. Discuss engagement expected by the target audience. Formal midway milestone presentation. Feedback from peers.


ACTIVITY -  Developing grid systems. Refine type selections.









ACTIVITY - Finalise text selection, refine type styles. Source imagery and develop layouts. Advanced style options. Working with imagery in InDesign. Feedback and discussion.




Present A3 hard copy print of Project 1.0.

Digital presentation PDF file DUE on Blackboard.


ACTIVITY - Initial PROOFING of In-house Hotel Magazine in hard copy. Use iterative processes to ensure that expectations for consistency and accuracy are met across all spreads.

Development DUE


PDF Digital File

Printed copy




ACTIVITY - Paragraph formatting and lists. Form design. Present layouts for feedback and discussion. Action feedback.



ACTIVITY - Refine design solution for In-house Hotel Magazine.  Prepare for production and final submission.




Present FULL COLOUR hard copy print of Project 2.0.

Digital presentation PDF file DUE on Blackboard.

Digital working files DUE on RMIT Server.

Project 2.0 DUE

Packaged Digital Files/Printed copy.

Learning Resources

Prescribed Texts


Other Resources

Highsmith, C., 2012, Inside Paragraphs, Font Bureau


Kane, J., 2011, A Type Primer, Laurence King


James, C., 2012, Designing With Type (5th Edition), Random House


Coles, S., 2012, The Geometry of Type, Thames & Hudson


Bringhurst, R, 2013, Elements of Typographic Style (4th Edition), Hartley & Marks


Middendorp, J, 2012, Shaping Text, BIS Publishers


French, N, 2014, InDesign Type: Professional Typography with Adobe InDesign (3rd Edition), Adobe Press



Other Resources


You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Major projects incorporating design and printed outcomes
Research reports or presentations

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 2 Summative Tasks, both of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

Summative Assessments:

Project 1 Modular Alphabet and Design Outcome (50%) - DUE week 7

Project 2 Hotel Magazine (50%) - DUE week 16

You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.Information regarding the e­Submission process


Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time


On time submission and impact of late submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview