Course Title: Develop professional illustrations

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: GRAP5379C

Course Title: Develop professional illustrations

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Andrew Phillips

andrew.phillips@rmit.edu.au

Monday Wednesday Friday

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to create professional illustrations for a range of purposes in both print and digital formats.You will use a range of advanced techniques to produce work that conveys strong conceptual and theoretical development and engagement with the creative brief. You will develop and extend illustrations using both manual and digital tools.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUAILL501 Develop professional illustrations
Element:	1 Interpret the illustration brief
Performance Criteria:	1.1 Analyse the illustration brief for key communication objectives 1.2 Develop an understanding of the broader context for the illustrative work 1.3 Discuss and develop shared understanding of illustration requirements with relevant people
Element:	2 Generate and assess ideas for illustrations
Performance Criteria:	2.1 Evaluate the specific context and proposed media for the illustrative work 2.2 Identify and source references that inform ideas for the illustrative work 2.3 Evaluate current and emerging trends in illustration for potential ideas 2.4 Explore and experiment with different approaches and techniques for communication of key messages 2.5 Create appropriate relationships between different visual components 2.6 Collaborate with others, including experts, to maximise contribution of ideas 2.7 Assess ideas for technical, creative and budgetary implications 2.8 Refine and select approaches that best balance the overall needs of the brief
Element:	3 Create illustrations
Performance Criteria:	3.1 Create impactful illustrations through effective engagement with the elements and principles of design 3.2 Use advanced compositional skills to establish strong spatial relationships in illustrations 3.3 Create appropriate mood and feeling in illustrations 3.4 Develop and reflect on evolving personal style in illustrative work 3.5 Engage in an ongoing process of testing, creative collaboration and refinement during the process
Element:	4 Finalise illustrations
Performance Criteria:	4.1 Negotiate and agree to modifications and amend as required 4.2 Develop accurate and comprehensive documentation to support the production process 4.3 Present final illustrations and documentation to relevant people and confirm acceptance
Element:	5 Evaluate effectiveness of illustrations
Performance Criteria:	5.1 Evaluate completed illustrations for success in achieving objectives 5.2 Assess work against creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and others 5.4 Evaluate own role in design process and note areas for future improvement

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision

Teaching Schedule

2019 SYLLABUS / SEMESTER 1 - Friday

 

Week	Activity	Due dates
1	ORIENTATION WEEK
2	Course introduction - Overview and Assessment Requirements. The importance of having a robust range of illustrative approaches and techniques to succeed in the field of commercial illustration. Brief requirements - Establishing what an economical and suggestive mark looks like and how to achieve this end using a range of source materials and media alternatives. Assignment 1: Symbol Sketchbook.	INTRODUCTION ASSIGNMENT 1 ASSESSMENT CHECKLISTS GALLERY VISITS
3	Project development - Technical considerations regarding legibility of marks at various sizes. Ensuring they can reproduce successfully across all mediums, colour spaces, resolutions, and print processes. Brief requirements - Topics for consideration. Discussion regarding materials and approaches. Project planning and how to manage a self directed assignment. Assignment 2: Observational Journal.	INTRODUCTION ASSIGNMENT 2 ASSESSMENT CHECKLISTS
4	Project PRESENTATION - Present work to the group for critique. Respond to feedback to improve communication objectives.	DRAFT DUE MARKS
5	Resolve project - Refine illustration solutions. Proof artwork against checklists. Test print publications and and produce final submissions.	DRAFT DUE SKETCHBOOK
6	Final presentation - Individual submissions for assessment. Brief requirements - Multipage book combining illustrations and text. The quantity and quality of components necessary for final submission. Revision of requirements for basic observational drawing. Guidance on research activities including referencing requirements. Assignment 3: Illustrated Book.	Assignment 1 DUE INTRODUCTION ASSIGNMENT 3 ASSESSMENT CHECKLISTS SITE VISIT
7	Concept development - Introductory lecture on the history of Illustration and the different styles and approaches that it can use. Exploration of a range of traditional and digital methods of illustration.	DRAFT DUE INITIAL SKETCHES
8	Project development - Writing your own brief. Developing a narrative based on the simple three act structure. Establishing character identities, simple scenarios, environments and possible activities. Planning stages for composition of final illustrations and text.	DRAFT DUE WRITE BRIEF & PROJECT PLAN
9	Project PRESENTATION - Initial concept presentation and discussion. Use feedback to plan and manage project.
10	GOOD FRIDAY EASTER HOLIDAY	NO CLASS
	EASTER BREAK / 1 WEEK
11	Project PRESENTATION - Present work to the group for critique. Respond to feedback to improve communication objectives. Check that illustration composition, concept and stylistic direction aligns with narrative and audience.	DRAFT DUE FIRST PROTOTYPE
12	Project development - Refine illustration solutions. Proof artwork against checklists. Test print prototypes and produce final submissions. Demonstrate ability to conceive of project in its entirety.
13	Resolve project - Assess resources required for completion. Trial mockup construction. Resolve project against finished art checklists.	DRAFT DUE FINISHED ART
14	Final presentation - Individual presentations for assessment.	Assignment 2 & 3 DUE
15	Production workshop - Printing and construction of folio for grading.
16	Production workshop - Printing and construction of folio for grading.	SUBMIT FOLIO OF EVIDENCE FOR GRADING PURPOSES

Learning Resources

Prescribed Texts

References

Other Resources

Chen Design Associates, 2006. Fingerprint: The art of using handmade elements in graphic design. Cincinnati, Ohio : Newton Abbot: How; David and Charles.
Faulkner, A and Chavez, C 2016. Adobe Photoshop CC Classroom in a Book (2017 release), ebook, Adobe Press.
Hall, A. 2011, Illustration, (Portfolio (Laurence King Publishing)). London: Laurence King.
Male, A 2014. Illustration: Meeting the brief, Bloomsbury Visual Arts, London.
Zeegan, L, 2012. The fundamentals of illustration. 2nd ed., Lausanne : La Vergne, TN: Ava Pub. ; Distributed in the USA & Canada by Ingram.

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Exercises
Illustration project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

 

Assessment Tasks

Assignment 1 – Symbol Sketchbook

Assignment 2 – Observational Journal

Assignment 3 – Illustrated Book

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Feedback 
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Click the following link to access the Student feedback webpage

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Click the following link to access the Student progress policy webpage

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Click the following link for Cover sheet for submission of works

Special Consideration Policy, Late Submission & Extensions 
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. 
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview

Course Overview: Access Course Overview