Course Title: Develop professional illustrations

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GRAP5379C

Course Title: Develop professional illustrations

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Leigh Milward leigh.milward@rmit.edu.au

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to create professional illustrations for a range of purposes in both print and digital formats.You will use a range of advanced techniques to produce work that conveys strong conceptual and theoretical development and engagement with the creative brief. You will develop and extend illustrations using both manual and digital tools.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUAILL501 Develop professional illustrations
Element:	1 Interpret the illustration brief
Performance Criteria:	1.1 Analyse the illustration brief for key communication objectives 1.2 Develop an understanding of the broader context for the illustrative work 1.3 Discuss and develop shared understanding of illustration requirements with relevant people
Element:	2 Generate and assess ideas for illustrations
Performance Criteria:	2.1 Evaluate the specific context and proposed media for the illustrative work 2.2 Identify and source references that inform ideas for the illustrative work 2.3 Evaluate current and emerging trends in illustration for potential ideas 2.4 Explore and experiment with different approaches and techniques for communication of key messages 2.5 Create appropriate relationships between different visual components 2.6 Collaborate with others, including experts, to maximise contribution of ideas 2.7 Assess ideas for technical, creative and budgetary implications 2.8 Refine and select approaches that best balance the overall needs of the brief
Element:	3 Create illustrations
Performance Criteria:	3.1 Create impactful illustrations through effective engagement with the elements and principles of design 3.2 Use advanced compositional skills to establish strong spatial relationships in illustrations 3.3 Create appropriate mood and feeling in illustrations 3.4 Develop and reflect on evolving personal style in illustrative work 3.5 Engage in an ongoing process of testing, creative collaboration and refinement during the process
Element:	4 Finalise illustrations
Performance Criteria:	4.1 Negotiate and agree to modifications and amend as required 4.2 Develop accurate and comprehensive documentation to support the production process 4.3 Present final illustrations and documentation to relevant people and confirm acceptance
Element:	5 Evaluate effectiveness of illustrations
Performance Criteria:	5.1 Evaluate completed illustrations for success in achieving objectives 5.2 Assess work against creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and others 5.4 Evaluate own role in design process and note areas for future improvement

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision

Teaching Schedule

Week	Activity	Due
1	Explain different formats for illustrative briefs and summarise typical inclusions. Describe typical roles and responsibilities of key people involved in illustration projects. Describe the properties and capabilities of these illustration techniques: digital and traditional techniques, image manipulation, layout and typography. Describe, for the elements and principles of design, the detailed characteristics, complex interrelationships, use in illustrations and how they may be challenged.
2	Describe key issues that impact on illustrative work. Describe intellectual property requirements relevant to producing illustrations. Discuss current and emerging trends in illustration. Evaluate current and emerging trends in illustration for potential ideas
3	Describe, for the elements and principles of design, the detailed characteristics, complex interrelationships, use in illustrations and how they may be challenged. Explain a broad range of uses for illustrations and principles that apply to different usage. Describe a range of creative thinking techniques and how they can be used to encourage new ideas. Identify and source references that inform ideas for the illustrative work.
4	Expand on the brief by analysing the terms in their context, and identifying unique approaches. Identify the key consideration for publishing illustrations to your chosen platform. Relevant, current and/or emerging examples of illustrative approaches are identified. Evaluate current and emerging trends in illustration for potential ideas.	Assessment Task 1
5	Explore at least three and up to five different approaches and techniques to the illustration. Assess ideas for technical, creative and budgetary implications. Discuss current and emerging trends in illustration. Refine and select approaches that best balance the overall needs of the brief.	Assessment Task 2: Stock Illustration brief discussion
6	Continue with and finalise your approach. Develop accurate and comprehensive documentation to support the production process. Engage in an ongoing process of testing, creative collaboration and refinement during the process.
7	As you produce your illustration, develop accurate and comprehensive documentation to support the production process. Take photos and videos.	Assessment Task 2: Research and Ideation
8	Publish your work to the relevant website by this week. Present final illustrations and documentation to relevant people and confirm acceptance.
9	Submit documentation and folio pages. Reflect on evolving personal style in illustrative work and evaluate completed illustrations for success in achieving objectives. Evaluate own role in design process by describing two things you did successfully. This should be advice you could give to a peer.	Assessment Task 2: Finalise Illustration
10	Submit written reflection on Assessment Task 2 and begin Assessment Task 3. Re-write the brief in your own words, elaborating on the key message. Identify the key consideration for publishing illustrations to your chosen platform. Include broader considerations, such as likelihood of selling/downloads, copyright, quality standards and impact on your professional practice. Relevant, current and/or emerging examples of illustrative approaches are identified. Discuss current and emerging trends in illustration. Post your current understanding of the brief to the discussion board, and discuss with your peers.	Assessment Task 2: Reflection.
11	Explore at least three and up to five different approaches and techniques to the illustration. Record these experiments with photos or scans. Engage in an ongoing process of testing, creative collaboration and refinement during the process	Assessment Task 3: Print Illustration brief discussion
12	Refine and select approaches that best balance the overall needs of the brief. Factor in time, budget, effectiveness and peer feedback when justifying your decision.
13	Create impactful illustrations through effective engagement with the elements and principles of design. As you produce your illustration, develop accurate and comprehensive documentation to support the production process. Take photos and videos.	Assessment Task 3: Research and Ideation
14	Continue with and finalise your approach. Develop accurate and comprehensive documentation to support the production process. Engage in an ongoing process of testing, creative collaboration and refinement during the process.
15	Publish your work to the relevant website by this week. Present final illustrations and documentation to relevant people and confirm acceptance. Work on written reflection and documentation of Assessment Task 3. Reflect on evolving personal style in illustrative work and evaluate completed illustrations for success in achieving objectives. Evaluate own role in design process by describing two things you did successfully.
16	Present final illustrations and documentation to relevant people and confirm acceptance. Check all submissions have been made. No formal delivery, but there will be one-on-one meetings to check all evidence has been put in.	Assessment Task 3: Finalise Illustration Assessment Task 3: Reflection.

Learning Resources

Prescribed Texts

References

burrough, x & Michael Mandiberg, M 2017, Digital Foundations: Introduction to Media Design with the Adobe Creative Cloud, Revised Edition, viewed 29 June 2019, .
Givoni, S 2015. Owning it : A creative's guide to copyright, contracts and the law. Creative Minds Publishing Pty, Melbourne.	9780987194794
Male, A 2014. Illustration: Meeting the brief, Bloomsbury Visual Arts, London.	9781408173770
Zeegen, L & Fenton, L 2012, The Fundamentals of Illustration, AVA Publishing, Lausanne, Switzerland, viewed 26 June 2019, <http://search.ebscohost.com.ezproxy.lib.rmit.edu.au/login.aspx?direct=true&db=nlebk&AN=471788&site=ehost-live>.	9782940411481
Hall, A 2011, Illustration, e-book, Laurence King Publishing, London, viewed 25 June 2019, <https://ebookcentral.proquest.com/lib/rmit/reader.action?docID=1876104&ppg=1>.	9781856697101

Other Resources

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Exercises
Illustration project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

 

Assessment Tasks

Assignment 1 – Symbol Sketchbook

Assignment 2 – Observational Journal

Assignment 3 – Illustrated Book

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview