Course Title: Develop and implement an e-business strategy
Part A: Course Overview
Program: C6166 Advanced Diploma of International Business
Course Title: Develop and implement an e-business strategy
Portfolio: Vocational Education
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Contact: Sam Menai
Course Contact Phone: +61 3 9925 8805
Course Contact Email: sam.menai@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to evaluate e business models and strategies, and to incorporate the results of these evaluations into the design of an e business solution.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBEBU511 Develop and implement an e-business strategy |
Elements: |
1. Analyse opportunities for e-business 2. Evaluate e-business models 3. Design an e-business 4. Implement an e-business strategy |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to evaluate e business models and strategies, and to incorporate the results of these evaluations into the design of an e business solution.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
Evidence of the following is essential:
- analyse and evaluate e-business opportunities involving new business models and not simply electronic versions of existing businesses, including but not limited to:
- undertaking a value chain analysis
- identifying threats and opportunities
- determining cost and revenue impacts
- provide supporting evidence for choice of e-business solution
- formulate purpose, objectives and values for an e-business
- identify and address target markets and e-business resourcing needs
- implement, monitor and evaluate an e-business solution
Knowledge Evidence
It is further essential that you provide evidence of the following:
- key features of a value chain analysis when assessing potential e-business solutions
- key features of relevant legislation, regulations, standards and codes of practice that may affect the implementation of the e-business solution
- key features of a range of e-business models
- keys features of the organisational policies and procedures relating to the implementation of the e-business solution
- key features of the organisational strategy related to e-business solutions
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.