BP318 - Bachelor of Digital Marketing

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Plan: BP318VRI - Bachelor of Digital Marketing
Campus: RMIT Vietnam Saigon South

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Digital Marketing
Award abbreviation: BDigMktg
Total credit points: 288
Career: UGRD
Duration: 3 years full-time or part-time equivalent
Location: RMIT University Vietnam
Owning school: School of Business and Management (830H)
Owning school URL: www.rmit.edu.vn/our-schools-centres/school-business-management
ASCED code: 080505
CRICOS code:

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Purpose of the Program

Blending theory with current, industry-based learning, the Bachelor of Digital Marketing will prepare you for a career in Digital Marketing. You will first develop skills across a broad range of core business courses, including statistics, marketing and management and computing, which will provide a foundation for the understanding and application of general business management. You will then focus on specialist marketing courses such as market research, marketing communication, branding, digital business development, social media and mobile marketing and analytics.

This program will give you a strategic overview in digital planning and Marketing Communications. Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a digital marketer. These will be both face-to-face and online. Learning and teaching approaches for this program may include: lectures, tutorials and studios, workshops, problem-based learning, case studies, work-integrated learning, industry speakers and internships. The final year of the program includes the capstone course, MKTG1416 Digital Marketing Strategy and Planning. This capstone experience will give you the opportunity to critically reflect on and consolidate your theoretical and practical learning.

In the program you will have the opportunity to directly apply marketing theory and digital marketing tools to an industry context. Additionally, you will be encouraged to undertake RMIT University Vietnam’s Personal Edge Workshops which are focused on developing social skills required for the industry.

The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries. The program is global in outlook, application and content, and provides you with the scope to work in a variety of digital marketing areas such as search marketing strategists, marketing communications, brand management, e-commerce, digital analyst, social media manager and web analyst.

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Articulation and pathways

Credit will be assessed consistent with the principles of the RMIT University's Credit Policy.

Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits being granted towards the program.

Articulation arrangements between RMIT University Higher Education Diplomas & Associate Degrees in the same or related discipline enable students upon successful completion of a lower level qualification, at the required standard for admission, to apply for advanced standing in a higher-level qualification.

Articulation arrangements between RMIT University programs enable students upon graduating from the RMIT University qualification to apply for advanced standing in a higher-level qualification.

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Entrance requirements

Minimum Academic Requirements:

Minimum English Language Requirements:

In addition, you must satisfy one of the following English requirements:

  • Successful completion of RMIT ‘English for University’ Advanced or RMIT Academic English Program Advanced Plus.
  • An appropriate score on one of the following English proficiency tests: IELTS (Academic); Pearson Test of English (Academic); Cambridge English: Advanced (CAE) or Proficiency (CPE).

Please view: http://www.rmit.edu.vn/english-language-requirements for more information.

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External accreditation and industry links

Graduates of the Bachelor of Digital Marketing may be eligible to become an associate member of the Australian Marketing Institute and the Australian Market and Social Research Society. Membership provides benefits which are relevant to career development.

www.ami.org.au

www.amsrs.com.au

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

As a student enrolled in a program at RMIT University Vietnam you may access the services, facilities and study space provided by the RMIT Vietnam Library. You can find more information on Library resources and services at: http://library.rmit.edu.vn/

You may also access many of the extensive collections of electronic resources and services provided by the RMIT University Library in Melbourne. Contact Ask the Library for assistance and further information. http://www.rmit.edu.au/library.

Study Support is available for online assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.

Online learning tools and content

As a student in this program, you may access online learning tools and content for your program and associated courses from the student portal https://www.rmit.edu.vn/students.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information at www.rmit.edu.au/students.

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