BP343 - Bachelor of Business

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Plan: BP343 - Bachelor of Business
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business
Award abbreviation: BBus
Total credit points: 288
Career: UGRD
Duration: Domestic students: 3 years full time; 6 years part time; International students 3 years full time
Location: Melbourne City campus
Owning school: CoBL College Office (610P)
Owning school URL: www.rmit.edu.au/about/schools-colleges/college-of-business-and-law
ASCED code: 080399
CRICOS code: 106623K

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Purpose of the Program

The Bachelor of Business is a program that will give you broad and coherent theoretical and technical business knowledge to enter professional work and/or undertake further learning.   

For business knowledge, the Bachelor of Business gives you a choice of majors, minors and options. You can choose on a spectrum from generalist (breadth) to specialist (depth) disciplinary knowledge for your learning. In breadth, your learning is organised in a way that provides a wide span of business discipline knowledge. If you choose more depth, you will focus on specific topics, which can be amplified and explored. Importantly, the Bachelor of Business also gives you the option to engage in cross disciplinary knowledge. This approach in the Bachelor of Business allows you to gain new perspectives. It recognises the diversity of business professions and that the future business graduate is unlikely to be trapped solely within traditional business disciplines.

As a graduate of the Bachelor of Business, you will also obtain many transferable skills. These skills will enable you to analyse and evaluate information to complete a range of activities relating to the discipline of business. The learning of skills in the Bachelor of Business curriculum is achieved through both skills embedded in curriculum design, and through an integrated self-authored skills framework using an eportfolio. Skills extend beyond simply enterprise and human skills, to also include: 

  • Local, national and global mindsets (ways of knowing, indigenous, eastern and western approaches to knowledge, intercultural, working across borders, diversity and inclusion).
  • Digital World - business and future technologies, digital literacy, the role of humans as decision makers in a digitised future. 
  • Social awareness and commitment - social impact, innovation, the role of business in society, economic futures, sustainability, human well-being. 

The Bachelor of Business includes key curriculum features to support your learning and attainment of graduate attributes.  This includes:

  • Introductory level business foundation courses to allow you to contextualise business education and learning. These courses are intended to be the foundation upon which you can make sense of business. They include four courses: Understanding the Business Environment; Business Decision Making; Business in Society; and Integrated Perspectives on Business Problems. The required study of business foundations also embeds a compulsory academic integrity module, belonging and first year experience elements, a whole-of-course integrated ePortfolio and all graduate attributes and program learning outcomes. Integrated Perspectives on Business Problems will also introduce you to problem-based learning, applying business theory, decision making and foundational research skills. 
  • An integrated capabilities framework throughout the entire curriculum - This framework gives you an opportunity to shape your professional and personal identity, in the context of the development of human, enterprise and technology skills.  
  • Professional and experiential learning to assist you to learn the skills, qualities and attributes as a Bachelor of Business student. A whole-of-program embedded eportfolio assists you to capture artefacts and evidence of learning for the purpose of careers and employability and the next step after graduation. A required eportfolio capstone consolidates your learning journey. This aspect of the curriculum also encompasses concepts such as authentic learning and assessment, industry engagement and opportunities for you to learn in the context of work. 
  • Capstone - The integrated skills framework commences at first entry into the program, whether in first year first semester or at a later point for students receiving recognition of prior learning.   A required, capstone course at the conclusion of the program is intended to conclude your learning experience in the Bachelor of Business - BUSM2582 Business Graduate Folio, the embedded capstone experience. In the final year, this practically-based capstone course integrates outcomes of your self-directed journey for the purpose of careers, employability, further study, research, professional learning and/or self-reflection and celebration.

Career development learning is scaffolded across early, mid and late stages of the program. 

Pathways and Graduate Outcomes:

The Bachelor of Business is a generalist business education degree that equips graduates with career outcomes in a wide area of professional work in global contexts.   

Graduates from this program are expected to have the requisite skills and knowledge for employment in large corporations, government, small to medium enterprise and small business, not for profit organisations to lead change in response to the developing nature of the economy and its effect on business activity, decision making and investment. 

Graduates who gain deep discipline knowledge constructed through majors, minors and Business option courses in Accounting, Finance, Marketing, Financial Planning and Human Resource Management will have the ability to pursue careers in Business Professions. Business professions are occupations which are highly specialised and usually subject to guidelines or codes of conduct set by professional bodies such as: Actuary, Auditor, Economist, Financial Analyst, Financial Planner, Human Resource Professionals, Investment Adviser, Legal Professionals & Marketing Professionals.

Bachelor of Business students who focus on the application of knowledge across more than one area of study, either cross-disciplinary or multi-disciplinary, that provides a deep understanding of how businesses function with a broader combination of courses, majors and minors such as: Business and Technology, Global Procurement and Sourcing, Marketing, Data Insights, Global Business, Managing Global Team, Social Impact, may pursue transformative roles. Mature occupations that have been transformed by data and technology have created hybrid roles, such as: Digital Marketing Analyst, Logistics Analyst, Business Behaviouralist, Digital Marketing Manager, Social Media Assistant, Transformation Manager, Community Manager (Public Relations), Ethical Sourcing/Procurement Manager.   

Bachelor of Business graduates will be preparing for jobs that are growing or yet to be defined, alongside those training for professional occupations that may be more resistant to change. New occupations are emerging, often as the result of disruptions and megatrends. Recently, new occupational groups have formed due to high demand for specialised and/or hybrid skills and knowledge in areas such as nanotechnology, big data, data analysis, digitalisation, AI and automation, and the green and circular economies. Roles in fields of Data, such as: Data Analyst, Pricing Analyst, HR Analytics Manager, Data Scientist, Growth Hacker.  Roles in Emerging Business Practices, such as: Agile Coach, Logistics Analyst, Diversity and Inclusion Officer, Customer Success Specialist, Social Entrepreneur.  Roles in Online Engagement, such as: Digital Marketing Analyst, Social Media Specialist, User Experience (UX) Analyst, Digital Content Curator, Marketing Personalisation Specialist, Employee Experience (EX) Manager, Digital capability coordinator, Corporate strategist, Concept designer, Corporate development analyst, Social innovation projects manager and Enterprise architect.  These occupations can be pursued with curated courses, majors and minors available through the Bachelor of Business.

Research Pathways:

The Bachelor of Business provides a specific and clearly articulated option for research pathways. Research-related courses are nominated as part of the program structure and research is embedded as a component of the integrated skills framework mentioned above. Students interested in a career in research have an option to pathway into the Bachelor of Business (Honours) or Higher Degree by Research.

The delivery of this program is blended comprising of face-to-face and online learning.

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Articulation and pathways

Credit and Recognition of Prior Learning (RPL)

Credit will be assessed consistent with the principles of the RMIT University Credit Policy. Students enrolled in RMIT programs are required to complete a minimum amount of study in an RMIT program to be eligible for an award. 

Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program. Please refer to the RMIT website for more information on how to apply for credit.

If you have already developed areas of skill and knowledge included in this program you can apply for Recognition of Prior Learning (RPL) once you have enrolled in this program. There is information on the RMIT University website about how to apply for RPL. These arrangements may be subject to change.

Please note, some statutory and accrediting bodies have specific requirements for credit and RPL. If you are applying for credit or RPL towards a course required for professional accreditation you will need to contact the relevant professional body for more information.


Credit pathways between RMIT University VE programs, Higher Education Diplomas & Associate Degrees in the same or related discipline, may enable you upon successful completion of a lower level qualification, at the required standard for admission, to apply for advanced standing in a higher-level qualification. Please note, any advanced standing received may reduce the choice of majors and minors available in the program.

Credit pathways between RMIT University programs may enable you upon graduating from an RMIT University qualification to apply for advanced standing in a higher-level qualification. The Bachelor of Business provides specific options for research pathways. Students interested in a career in research have an option to pathway into the Bachelor of Business Professional Practice, Bachelor of Business (Honours) or Higher Degree by Research. For more information about admissions and credit please refer to the RMIT University Credit Policy

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Entrance requirements

Entry to this program is competitive. Eligible applicants are ranked and selected in order of merit based on academic achievement. You will be ranked on your ATAR plus any adjustment factors.

Applicants with recent secondary education (current and within the past two years) 

Successful completion of an Australian Year 12 Senior Secondary Certificate of Education or equivalent, including Victorian Certificate of Education (VCE), with prerequisite units 3 and 4 in English with a study score of: 

  • at least 30 in English as an Additional Language (EAL); or 
  • at least 25 in English other than EAL; or
  • equivalent English other than EAL. 

Vocational Education and Training study applicants: 

Successful completion of an Australian Diploma or Advanced Diploma or equivalent overseas qualification. 

Higher Education Diploma applicants: 

Successful completion of an Australian Higher Education Diploma or equivalent overseas qualification. 

Associate Degree applicants: 

Domestic applicants who have successfully completed the equivalent of at least four courses in an Australian Associate Degree with no double-fail in any required course of the receiving degree. 

International applicants who have successfully completed the equivalent of eight courses in an Australian Associate Degree and no double-fail in any required course of the receiving degree.

Higher Education bachelors degree applicants: 

Domestic applicants who have successfully completed the equivalent of at least two courses at an Australian bachelors degree with no double-fail in any required course of the receiving degree. 

International applicants who have successfully completed the equivalent of four courses at an Australian bachelors degree and no double-fail in any required course of the receiving degree. 

Open Universities Australia (OUA) applicants: 

Successful completion of two Open Universities Australia higher education units. Scored or graded results are required. 

Entrance requirements for international onshore applicants: 

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements see English Language Requirements at RMIT. 

Special Tertiary Admissions Test (STAT):

You may satisfy the academic requirements by completing the STAT multiple choice if you are applying with voactional education training. Learn more about RMIT STAT results including eligibility to complete the STAT multiple choice, and minimum STAT scores required to meet prerequisites.

Adjustment Factors: 

You may be eligible for adjustment factors which will be applied to your selection rank. 

Available ONLY to applicants currently study Year 12 at a SNAP partner school: 

RMITs School Network Access Program (SNAP) is designed to increase tertiary participation by giving priority access to RMIT diploma and degree programs to eligible applicants currently studying Year 12 at a SNAP partner school. 

Available only to applicants currently studying Year 12 or whose highest qualification is a completed Year 12: 

Subject Adjustments: study score of 25 in Accounting, Business Management, Economics, Geography, any Information Technology, Legal Studies, any Mathematics, Industry and Enterprise or Psychology equals 1 aggregate point per study; A study score of 35 in any English equals 2 aggregate points per study; up to a maximum of 5 points. 

Regional Adjustments: RMIT automatically allocates adjustment factors to Year 12 applicants from a low socio-economic status area for all certificate IV, diploma, advanced diploma, associate degree and degree level programs that select primarily on ATAR. Low socio-economic status areas area determined by applying the Australian Bureau of Statistics (ABS) Socio-Economic Index for Areas (SEIFA) Index of Education and Occupation. 

Available to ALL applicants: 

Equity Access Schemes: Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on your most recent academic performance. 

Aboriginal and Torres Strait Islander People: 

The Aboriginal and Torres Strait Islander access program is an early offer model that allows applicants to be selected for programs independent of their final results. Capacity and capability for success are determined by selection staff through an interview process managed by the Ngarara Willim Centre for Aboriginal and Torres Strait Islander Peoples. 

Adjustments received for eligible applicants will not contribute to the overall maximum adjustments factors an applicant may receive. 

Elite Athlete Adjustment: 

The RMIT Elite Athlete Program (REAP) supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities. 

Eligible elite or emerging athletes who are seeking admission into a vocational education or degree course will receive adjustment factors applied to their ATAR.

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External accreditation and industry links

This program is accredited by the statutory and professional bodies listed in the table below. Specified credit/exemptions towards professional qualifications offered as part of the accreditation is subject to the applicant meeting set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is your responsibility.

The professional bodies may offer membership for you as a career enabler which could include opportunities for networking and access to discipline specific resources. Application for membership is your responsibility.

Requirements Statutory/Professional Body Accreditation Description Membership and Opportunities

Major: Financial Planning - all courses

Minor: Financial Planning and Tax - selected courses*

Financial Adviser Standards and Ethics Authority [FASEA]


Program satisfies the academic requirements to become a registered  Financial Planner Not applicable

Major: Business Information Systems Major - all courses

Australian Computer Society [ACS]


Program satisfies the academic requirements of the ICT profession for initial professional practice

Students must complete 12 ICT courses to complete the accredited program

Students eligible for membership category: Student

Graduates eligible for membership category: ICT Graduate

Major: Finance - all courses

Chartered Financial Analyst (CFA)


Program satisfies the requirements of the University Affiliation program

Students eligible to apply for a CFA Institute scholarship

Students/Graduates may be eligible for membership category: Regular or Affiliate


Major: Marketing - all courses

Australian Marketing Institute [AMI]






The Chartered Institute of Marketing (CIM)


Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.








Program accredited by CIM through recognition of AMI accreditation

Students eligible for membership category: Student

Graduates eligible for membership category: Graduate

Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer [CPM] qualification

Graduates eligible for a letter of reference


Joint membership with AMI and CIM at a preferential rate.

CIM Marketing Club – free access to webinars on topics such as digital marketing trends, sustainability and more, plus employability webinars designed to help students transition in to the world of work

The Pitch global competition – a free to enter competition where teams of 2 to 3 students work on a real-life marketing challenge from a sponsor organisation



Minimum certification requirements

Minor: Logistics & Supply Chain, plus other business majors and/or minors coming from the Business stream, and at least 85% of electives come from the undergraduate business elective list.

Chartered Institute of Logistics and Transport [CILT] [Australia]


Program satisfies the academic requirements for Chartered Membership (Semester 1 2024 – Semester 2 2028).
  • Students eligible for membership category: Student (must be full-time otherwise eligible for Affiliate membership)
  • Graduates eligible for membership category: Affiliate
  • Graduates eligible for membership category: Member (MILT) (must also have completed three (3) years relevant experience)

*Refer to program structure for more details.

Industry Links:
The Bachelor of Business is closely linked to industry. This takes place in various forms. In the curriculum, some courses are designed as 'work integrated learning' (WIL) courses involving discipline related industry projects as part of learning. The College of Business and Law has established Industry Advisory Committees comprising of high profile industry representatives. The role of the committees ensures the College of Business and Law's links with industry standards and practices remain current.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

RMIT Library provides extensive resources, services and study space. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases. Computers, printers and group study rooms are available at each Melbourne Library location. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library. Contact Ask the Library for assistance and further information. http://www.rmit.edu.au/library.

Study Support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.

Online learning tools and content

As a student in this program, you may access online learning tools and content for your program and associated courses from the student portal https://www.rmit.edu.au/students.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad 

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information at www.rmit.edu.au/students

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