BP354 - Bachelor of Professional Communication
Plan: BP354VH - Bachelor of Professional Communication
Campus: RMIT Vietnam Hanoi Campus
Overview
Program detailsPurpose of the ProgramArticulation and pathwaysEntrance requirementsExternal accreditation and industry linksStudent expenses and charges in addition to feesLibrary, IT and specialist resourcesProgram details
Award title: Bachelor of Professional Communication
Award abbreviation: BProfComm
Total credit points: 288
Career: UGRD
Duration: 3 years full-time
Location: RMIT Vietnam Hanoi Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/media-and-communication
ASCED code: 100799
CRICOS code:
Top of pagePurpose of the Program
The Bachelor of Professional Communication prepares you for a career in the communication industry by providing diverse opportunities to engage in the different aspects of the field. The interdisciplinary nature of this program reflects the workplace reality of increasing integration of Professional Communication roles and functions. You will combine professionally oriented skills with theoretical and industry-based knowledge in the various areas of professional communication practice. The program encourages creative and critical thinking and offers diversity in approaches to support your learning.
The Bachelor of Professional Communication begins with a foundation block of four introductory courses. Building on this, you can choose to complete a single major in Advertising, Digital Communication or Public Relations, or a double major in two of these disciplines. Supporting and enhancing the majors is a suite of discipline and interest related minors that allow you to select courses that suit your interests and future career directions.
You will experience a variety of interactive learning and teaching approaches, both on campus and in work integrated learning environments. Through a combination of lectorials, project work, workshops, tutorials, and work integrated learning, you will engage in individual and team-based projects. This program is delivered on campus, however courses in this program use blended delivery, which is a mixture of face-to-face and online delivery to enable meaningful, flexible and inclusive learning experiences. Some courses are predominantly face-to-face with some online learning components, while others are mostly online, with some campus-based
classes. A range of blended learning teaching strategies are used to enhance the effectiveness of delivery and tailor your learning experience.
This program gives you an opportunity, dependent on course selection to build workplace experience through internships and other practice-based courses. For each major there is a capstone course where you will showcase the knowledge and skills you have acquired throughout your program. You will propose and work on a project of your choice (individually or collaboratively).
Specifically, the capstone courses are:
Advertising: COMM2952 Advertising Capstone Project
Digital Communication: COMM2968 Digital Communication Capstone Project
Public Relations: COMM2980 Public Relations Capstone Project
If you choose one major, you will complete three minors or two minors and a selection of four courses from program option courses and university electives. If you choose a double major, you can choose to complete one minor, or a selection of four courses from the program option courses and university electives. A Minor is a grouping of courses that runs parallel with your major courses, developing and broadening your knowledge and skill in other specialised areas. The range of Minors on offer to you are:
Advertising
Asian Communication and Culture
Cinema Studies
Digital Communication
Public Relations
Upon completion of the program, you will be a practitioner with one or two specialisations in the professional communication industries and have a range of interdisciplinary knowledge and skills. You will be able to analyse issues, work with others and communicate informed ideas and apply independent judgement to problems within a global communication context.
By the end of your studies, you will have the knowledge and skills required to meet the demands of increasingly globalised and technology-driven professional communication industries and roles. The program has strong links to the Professional Communication programs in Melbourne and Singapore with shared courses and learning experiences.
Graduates in this program can expect to work in professional contexts, both local and international, in a variety of areas such as advertising agencies, public relations consultancies, and in digital communication roles for social media platforms, companies, governments and non-government agencies. Professional Communication graduates can also set up their own businesses and consultancies.
Upon successful completion of this program you may be eligible to undertake further studies in RMIT University programs. This could include BH066 Bachelor of Communication (Honours) or to further develop your professional practice you can pathway into the Master of Communication MC248 subject to meeting this program's entry requirements.
Top of pageArticulation and pathways
Successful completion of Unistart Academic Program or the Foundation Studies Program guarantees entry into this program.
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience) you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) http://www.rmit.edu.au/students/enrolment/credit/he.
Upon successful completion of this program you may be eligible to undertake further studies in RMIT University programs. This could include BH066 Bachelor of Communication (Honours) or to further develop your professional practice you can pathway into the Master of Communication MC248 subject to meeting this program's entry requirements.
Top of pageEntrance requirements
Entrance requirements
Vietnamese high school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12.
For international equivalents to academic entry requirements, see the Country Equivalency web page on the RMIT website.
International English language requirement
A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English requirements web page.
Top of pageExternal accreditation and industry links
In Vietnam, there are no professional bodies that recognise or accredit programs in Professional Communication. As such, this program is not accredited by any professional organisation.
This program is delivered by academic staff with extensive professional experience and background. The program is reviewed by an Industry Advisory Committee (IAC) of industry professionals. You will have the opportunity to undertake an industry internship during this degree. Past RMIT University Vietnam Professional Communication graduates have been employed in a range of positions in advertising and public relations companies in Vietnam and beyond.
Industry practitioners are regular guest presenters, and some are more closely involved in the program as tutors and seminar convenors.
Through industry networks, and RMIT’s outstanding reputation for Advertising, Public Relations and Professional Communication education and research, the program is also able to offer internships and a range of other high-quality practical Professional Communication projects and experiences to you as part of your studies.
Top of pageStudent expenses and charges in addition to fees
Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.
Top of pageLibrary, IT and specialist resources
Library resources and services
As a student enrolled in a program at RMIT University Vietnam you may access the services, facilities and study space provided by the RMIT Vietnam Library. You can find more information on Library resources and services at: http://library.rmit.edu.vn/
You may also access many of the extensive collections of electronic resources and services provided by the RMIT University Library in Melbourne. Contact Ask the Library for assistance and further information. http://www.rmit.edu.au/library.
Study Support is available for online assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.
Online learning tools and content
As a student enrolled in this program you may access online learning tools and content for your program and associated courses from the learning management system for the Vietnam campus: https://rmit.instructure.com
Other resources
Course guides for each course in the program will identify print and electronic resources available for you for the completion of all your learning and assessment tasks.
Services available to you as a student at RMIT University
RMIT University Vietnam provides the following resources and opportunities to assist your learning and wellbeing for your study and career goals. Services available include:
- transition to tertiary student learning
- study skills, academic skills including academic literacy, writing for academic purposes, research, exam preparation and much more
- career development and employment
- living and wellbeing (including advice on health and personal matters)
- opportunities for scholarships, leadership and study abroad
- opportunities for participating in community engagement, arts, sport, recreation, fitness activities as well as student activism and university governance.
You can find more information at www.rmit.edu.vn/students
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