C5425 - Diploma of Social Media Marketing

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Plan: C5425 - Diploma of Social Media Marketing
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Social Media Marketing
Qualification national code: 10904NAT
Nominal hours: 630
Career: TAFE
Duration: 1 year full-time
Location: Melbourne, City Campus
Owning school: Business and Enterprise (525T)
Owning school URL: www.rmit.edu.au/about/schools-colleges/college-of-vocational-education
CRICOS code:

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Purpose of the Program

This Diploma of Social Media Marketing provides graduates with social media marketing knowledge and skills required to perform the following roles:

  • Social Media Manager
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media Community Manager

Specifically, this Diploma will provide graduates with the knowledge and skills required to perform the following functions associated with these roles:

  • Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
  • Understand the benefits of each social media platform and how to utilise these platforms to benefit of the organisation
  • Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals
  • Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy
  • Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
  • Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Manage a team to develop a comprehensive social media marketing strategy, implementation plan and strategic review process
  • Lead a marketing team and present to relevant stakeholders the key learnings from the strategy and implementation
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Articulation and pathways

Typically graduates of this program will pursue further study within an undergraduate program, most commonly within a Bachelor of Business (Marketing). 

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Entrance requirements

There are no essential entry requirements for the Diploma of Social Media Marketing.

However, it is recommended that entrants into this course would benefit from having:

  • high-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget spread-sheets; and
  • intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms
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External accreditation and industry links

The development of the program structure and the choice of elective units appropriate to the Social Media Marketing sector were informed by an Industry Advisory Committee (IAC) comprised of representatives of the Marketing, Advertising, Social Media, Communication industry and RMIT educators.

Teachers maintain close contact with industry through various professional development activities, and for sessional staff generally they maintain employment or operate their own businesses in a relevant sector. 

Teachers frequently invite guest speakers for the program. All learners participate in classes where they are assisted to make connections between theoretical concepts and the workplace. In some cases this is their own workplace. Mentoring and coaching by the facilitator in order to assist learners to make this connection is a major design feature of this program.

This program offers the opportunity for students to secure a student membership of the Australian Marketing Institute. 

 

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and
study space provided by the Library. You can access books, journals and other course related materials, such
as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request
items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, or Library e-resources.
If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based
tutorials or use our online Ask a Librarian service.

The Library is continually expanding our electronic collections to make it easier for you to get the information
you need when you need it. All RMIT University students have unlimited access to quality electronic resources
such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at:https://www.rmit.edu.au/library

Online learning tools and content
You can access online learning tools and content for your program and associated courses when you log into
CANVAS (Learning Management System)

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