Master of Marketing


  • Program code: MC103
  • Campus: City campus

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Information for international applicants

Please note: this program is no longer offered to commencing students, it has been replaced with MC197 Master of Marketing. You are being redirected to this page.

An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing effort.

You'll understand the role of marketing and its relationship with other important functional areas in management, and develop the ability to design and undertake sophisticated marketing research.

The program allows you to identify and improve your personal management skills and increase your range of knowledge by studying non-marketing courses.

Most students in this program maintain either full-time or part-time employment.


1.5 years full-time or 3 years part-time

Program structure and features

Learning and teaching

Classes run in the evening and occasionally on weekends at the Melbourne City campus.

RMIT's new Swanston Academic Building offers interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and other innovative spaces.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. These are primarily in English.

You will have access to the Learning Hub and other online and digital resources through the myRMIT student portal.

Ongoing assessment throughout the semester includes examinations, essays, reports, oral classes, presentations, group projects, research projects, laboratory projects and practical assignments.

Program structure

You must complete 144 credit points, which generally equals 12 courses of 12 credit points each.

This includes the compulsory work-integrated learning course, Marketing Research, and up to 7 marketing electives.

Some components of your assessment may be reviewed by industry practitioners.

Currently no program handbook (program guide) is available online. Please contact the school listed under "Owning school" below.

Industry connections

Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.

The School of Economics, Finance and Marketing Advisory Board consists of high-profile industry representatives who ensure the School's links with industry standards and practice remain current.

Industry experts are invited as guest lecturers to expose you to current industry developments in marketing.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.


Job prospects for advertising and marketing professionals to 2016 is expected to grow strongly.

This program will enhance your ability to:

  • obtain promotion to a more senior position
  • be more effective in a marketing role
  • contribute more to specific marketing activities

Career destinations include:

  • marketing management
  • brand management and consulting
  • stakeholder engagement and reputation management
  • strategic marketing and consulting
  • product management
  • integrated marketing communication management
  • market research, market modelling, forecasting and analysis
  • pricing and promotions research
  • product testing and product innovation

Professional recognition and accreditation

Graduates can apply to become a member of the Australian Marketing Institute and the Australian Market and Social Research Society.

Global opportunities

International study tours are a unique feature of the program allowing you to combine an overseas travel and cultural experience with the completion of either a 12 or 24 credit point course in intensive mode.

Each year, the School of Economics, Finance and Marketing conducts study tours to Denmark, France and Germany.

Entry requirements

You must meet the University entry requirements for this type of program.

If you satisfy the following requirements you will be eligible for selection; however, there is no guarantee that you will be selected as demand for the program varies each intake.

Program entry requirements

  • a bachelor degree in any discipline from a recognised tertiary institution, with a minimum average of 50% or Pass or GPA 1.0 (out of 4.0)
  • evidence of a minimum one year full-time practical business experience in a business or marketing-related environment.

If you don't meet the minimum entry requirements but can demonstrate relevant previous study and/or professional work experience (minimum 8-10 years), you may be granted special entry.

In this case, you'll enrol in the Graduate Certificate of Marketing and progress to the master level program subject to achieving a credit average.



Selection tasks


How to apply

1. Check program entry requirements and confirm you're eligible.

2. Check and complete the selection tasks (if applicable) by the relevant closing date - these tasks are listed in the program entry requirements.

3. Check the table below for how to apply.

4. Apply using the appropriate method by the closing date.

Application method

Level of study

Semester 1

Semester 2 (midyear)

Graduate Certificate, Diploma

Direct application


Internal application (current students only)

Direct application


Internal application (current students only)

Graduate Diploma in Education

VTAC application


Internal application (current students only)

Direct application


Internal application (current students only)

Masters by coursework

Direct application


Internal application (current students only)

Direct application


Internal application (current students only)


Tuition fees vary according to each program and are adjusted annually.

There are 2 tuition fee types:

  • full fees where you will be responsible for the full cost
  • Commonwealth supported place (CSP) fees where your tuition fee is shared between you and the Commonwealth Government if you meet the eligibility criteria. There are only a small number of CSPs available.

Fee assistance

As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP loan scheme to assist you to pay all or part of your tuition fees.

As a Commonwealth supported student, you may be able to either:

  • pay all or part of your student contribution up front and receive a 10% discount, or
  • defer payment through the HECS-HELP loan scheme.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds. Learn more about RMIT Scholarships.

Other fees

You'll need to allow for expenses other than tuition and the SSAF (Student Services and Amenities Fee).

Additional expenses can include textbooks, stationery, printer paper, internet access fees outside of the RMIT campus, and other relevant costs.

In addition to tuition fees you will also pay the Student services and amenities fee (SSAF). You may be able to defer the fee through the SA-HELP loan scheme.

There may be other additional expenses and administrative fees associated with your studies.


Business research programs are offered at master and doctoral level.

Learn more about pathways or if you are eligible for credit transfer and recognition of prior learning.

Owning school

Economics, Finance & Marketing

Contact details

Info Corner
330 Swanston Street (cnr La Trobe Street)
Melbourne VIC 3000
Tel. +61 3 9925 2260
Make an enquiry


Ms Loraine Lam, Academic Services Officer
School of Economics, Finance and Marketing

Information for prospective students

Prospective students are welcome to contact the school and meet client services and academic staff. Information sessions are run throughout the year. For details visit the College of Business Postgraduate studies page or contact the school.

For further information about two-year master by coursework programs offered by the College of Business, please visit the FAQ web page at


Although RMIT endeavours to ensure the accuracy of this information, there is no guarantee it will remain accurate all year. Applicants are advised to confirm program details with the appropriate school before making an application.