Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP5398C

Course Title: Interpret and respond to a design brief

School: 340T Art

Campus: City Campus

Program: C4373 - Certificate IV in Photography and Photo Imaging

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402 Interpret and respond to a design brief


1. Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of design brief

1.2 Establish and clarify user or client for the proposed product/service to inform design decisions

1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues

1.4 Source and evaluate information pertinent to design brief



2. Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining concept to best meet design brief parameters

2.4 Refine options and select approach which best meets design brief requirements



3. Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client

3.2 Present concepts for work at appropriate stages during design process as required

3.3 Present and explore different options and creative ideas with client when appropriate

3.4 Proactively seek and act on client feedback

3.5 Reach agreement on concept for work which complies with design brief


4. Plan production of work

Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by accurate and complete documentation



5. Complete production of work

Performance Criteria:

5.1 Collect and/or organise required components for the work

5.2 Produce or monitor the production of work ensuring all parameters of design brief are met

5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief

5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.

Details of Learning Activities

Learning activities will consist of:
In class

  • lectures & tutorials
  • class exercises
  • class presentations
  • group discussion
  • online research
  • workshopping of students’ own projects

Out of class

  • online tutorials
  • research (online /library /public displays/galleries)
  • independent project based work
  • online feedback

Teaching Schedule


Interpret and respond to a design brief

Assignment 1:
Poster Design Proposal
DUE week 2

Assignment 2: 
Food and Wine Festival Poster
DUE week 6






 Lecture/In-class work 

Tutorial/Exercise/Project work  

Assessment Deadlines 

Introduction to Graphic Design



Poster Design

Assessment overview


Project Work

Interpreting the brief

Develop Proposal



– History and background of design principles & colour theory


Access Blackboard

Download Brief


Exercise (in-class):

-        Review of how to research with copyright attribution/reference

-        Organise work processes – folder structure



Introduction to InDesign.

– The basic interface (incl. tools, palettes, control panel, menus)

– Setting up a new document (size, margins, columns)


Project work:

– Review approach

– collect research/reference images*

– interpreting the brief, develop proposal



*include correct copyright attribution




Food and Wine Poster



Assessment overview


- Colour, form & content – Poster Design

- Moodboards

- Part 1: Basic Typography


Project Work

Access Blackboard

Download Brief


Exercises (in-class)

-        Presentation of Food Poster Template Guide

-        Setup of Poster Template in InDesign



Introduction to InDesign.

-        Optimising and importing images for use

-        Typography & graphics

-        Layers palette

-        Swatch palette


Project work:

  • Idea generation
  • collect research/reference images*


*include correct copyright attribution

Ungraded Assessment:

Assignment 1:
Poster Design Proposal

DUE Week 2


Blackboard Submission:

Upload Poster Design Proposal







Project work


Introduction to InDesign.

-        Packaging files

-        Exporting and checking final files (pdf) for screen and print

-        Swatch palette


Project work:

Blackboard Development Journal:

  • Develop Moodboard
  • Upload research*
  • Concept sketches for poster

*includes correct copyright attribution 








Teacher consults


Project work


Introduction to InDesign – Exporting EPS with use of layers review


Project work:

Blackboard Development Journal:

  • Refine Poster Design
  • Develop 4 rough designs/sketches for poster
  • Upload Moodboard*

 *includes correct copyright attribution









Review of final submission items



-       Part2: Basic Typography



Exercises (in-class):

-        Setup of Final Poster in InDesign

-        (Run through the processes of creating the Food Poster, Exporting and Packaging)


Project work - 

Blackboard Development Journal:

  • Upload Draft Poster
  • Upload 4 rough designs/sketches for poster
  • Upload Draft Digital Poster

Develop and Present Digital Draft Poster (made in InDesign) for feedback

Resolve Final Poster Design responding to feedback




Review of final submission items


Teacher consults


Project work

Teacher consults

-        Review of proposed approach


Project work


Introduction to InDesign – Exporting EPS with use of layers review


Project work:

-        Resolve final poster design responding to feedback Optimising images for print outcome

-        Use of text boxes

-        Review of links palette

-        Review Exporting and Packaging Processes


Ungraded Assessment:

Assignment 2 Submission: Food and Wine Poster files

Submitted inside the Packaged InDesign Folder to both the Server and Blackboard

DUE Week 6


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to develop and present your assessment.

Assessment Tasks

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to myRMIT for assessment criteria).
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assessment Tasks

  • Ungraded Assessment 

    Assignment 1: Poster Design Proposal - DUE WEEK 2

    Task: Develop a poster design proposal for the Melbourne Food and Wine Festival.


  • Ungraded Assessment 

    Assignment 2: Food and Wine Festival Poster  - DUE WEEK 6

    Task: Design a template for a poster to promote an event for the Melbourne Food and Wine Festival.

Grades which apply to courses delivered in accordance with competency-based assessment:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.;ID=x3ddsmsrwa1hz



Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Assessment Feedback: 

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.;ID=qwxbqbg739rl1


Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.


Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.;ID=kehn9bz22r41


Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.


Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

 Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.;ID=az8fl470ucg41

Course Overview: Access Course Overview