Course Title: Articulate, present and debate ideas

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: COMM7340C

Course Title: Articulate, present and debate ideas

School: 345T Media and Communication

Campus: City Campus

Program: C4374 - Certificate IV in Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will learn the skills and knowledge required to articulate, present and debate ideas using creative techniques in order to provoke response, reaction and critical disussion.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT401 Articulate, present and debate ideas


1. Analyse ideas for communication to others.

Performance Criteria:

1.1 Distil key themes, messages and positions to aid in clarity of thought and presentation

1.2 Reflect on different ways of communicating ideas for different purposes and to different people

1.3 Identify the enabling skills and attributes of individuals who can effectively participate in discussions about ideas


2. Provoke response and reaction.

Performance Criteria:

2.1 Explore and use different techniques to engage, fascinate and involve others in the process of communication and exchange

2.2 Explore the ways that storytelling can be used to communicate ideas

2.3 Create innovative approaches to different communication challenges

2.4 Be prepared to take risks in the way ideas are presented

2.5 Identify specific ways to provoke and encourage response in particular individuals or groups


3. Debate and discuss ideas.

Performance Criteria:

3.1 Present and argue substantiated positions on ideas

3.2 Be open to critical analysis of own ideas and to the ideas of others

3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas

3.4 Respond to questions about ideas with confidence and relevant information

3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas

Learning Outcomes

On successful completion of this course you will be able to analyse ideas for communication to others, use a variety of words and images to provoke response and reaction, debate and discuss ideas to develop program ideas.

Details of Learning Activities

In class activities will include a range of teacher directed group activities, projects, class exercises, review discussions/lectures and independent project based work.

Out-of-class activities include completion of individual design and pre-production work, preparation for class presentations and location excursions/production work. Online research and occasional outside of class time group discussions will be required to maintain project work.

Teaching Schedule

Note: While your teacher will cover all the material in this unit, the weekly schedule is subject to change depending on class needs and availability of resources.


Class Content - Articulate, present and debate ideas - Semester 1



Overview of course and assessments. Introduce assessment task Ideas1of3 Presentation.

Communicating ideas and information clearly and effectively will you tell your story?
- Forms of communication
- Visual communication

  • -  Public speaking techniques

  • -  Matching purpose, topic and language



Using digital formats to communicate your idea.

Elements and principles of communication design

  • -  Grid-based layout and composition class exercises using Indesign, Keynote/Powerpoint and and other

    relevant software

  • -  Utilising Elements and Principles of Design: Figure-

    ground, Balance, Contrast, Cropping, Hierarchy, Scale, Proportion, Pattern.



Ideas1of3 Presentations to be delivered in class this week.

Ideas1of3 - Deliver a 5 minute presentation about your Picture Me proposal. Includes written self- evaluation (from a supplied template) to be submitted with a coversheet.


Ideas1of3 Presentations to be delivered in class this week.



Discussing ideas – what makes a good communicator?

Pitching and visual treatments Public Speaking case studies



Documentary techniques and aesthetics. Interview structures and techniques. Screenings and discussion.
Analyse a short program as a class.



Studio class Ideas2of3 (opportunity to work on Ideas2of3  in classtime).

Communication skills needed to respond positively to criticism. How to provide negative feedback to an idea in a positive way.



Ideas2of3  - Critiques this week.

Ideas2of3  - Critique: An oral review of a TV segment, show or documentary of your choice. 5 to 10 minutes.


Ideas2of3  - Critiques this week.



Creative and group problem solving. Working in creative production teams, participate in preproduction meeting for 24 Melbourne productions. Review and critically analyse rundowns for segments.



Storyboarding. Breaking down content, stories or scripts into discrete elements, and converting to visual form. Powerful tool through which to communicate your ideas clearly and succinctly to any other person involved in your production. Storyboarding layouts and templates. Digital templates. Shot types (ECU, CU, Mid, Wide, Dolly, Pan, Handheld, Steadicam, Aerial, Crane, Helicopter etc). Other considerations such as aspect ratio, framing, perspective, POV, camera angle and level, movement, lighting, and audio. Indicating motion in a storyboard.



Studio class Ideas3of3. Work in pairs to give and receive feedback on each other’s ideas for you

Ideas3of3 Pitch assignment due next week. You will use the feedback to refine your pitch.



Ideas3of3 - Pitches this week.

Ideas3of3 – Pitch: After researching, drafting and workshopping, present a 3-5 minute pitch for a particular project to class as if you were seeking to gain their involvement in the project. You will have 3-5 minutes to further discuss the project and field questions.

Un-graded assessment.


Ideas3of3 - Pitches this week.



Scheduled review and feedback of all assessments



Scheduled review and feedback of all assessments


Learning Resources

Prescribed Texts


Rabiger, Michael, 2009, Directing the Documentary. Focal Press, USA.

Katz, Steven 1991, Film Directing Shot by Shot, Michael Wiese Productions and Focal Press, USA.

Other Resources

You are advised to look at myRMIT for ongoing updated information.

It is recommended that you bring materials to classes to make notes, for example;

a pen and notepaper or a laptop computer. You will need to have either a USB thumb drive or a USB/Thunderbolt Harddrive (or both) to store and manage your media. Your teacher will advise you what to get when classes commence.

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. is available via your Library login.

The Library provides guides and subject specialist help via your Liaison Librarians.


Overview of Assessment

Assessment for this course will involve demonstration of practical tasks and testing of your knowledge.

Assessment Tasks

[Ungraded Course]


To demonstrate competency in this course you will need to complete the following assessment tasks to a satisfactory standard. You will receive feedback on all assessments and once you have demonstrated competency you will also receive a result after your final assessment task.

Ungraded assessment tasks

  • Ideas1of3 - Presentation- Plan, prepare and deliver a five minute presentation on the subject of your ‘Picture Me’ proposal. You will also submit a written self-evaluation using the template supplied to you by your teacher, to be submitted with a coversheet. Due in Week 3.
  • Ideas2of3 - Critique - Demonstrate your understanding of class content covered so far by giving an oral review of a TV segment, show or documentary of your choice. You should speak for 5 to 10 minutes and use a variety of visual aids to support your views. Due in Week 8.
  • Ideas3of3 - Pitch - Pitch a proposal for a TV pilot, segment, short film or documentary. The proposal can be delivered in a “talk” format, a presentation accompanied by a written treatment, or an illustrated treatment, depending on how best you think you can sell your idea. In preparing this pitch, spend time researching and drafting. You will also work in pairs to give and receive feedback on each other’s ideas during Week 12. Use the feedback to refine your pitch. You will then present a 3-5 minute pitch for a particular project to class, as if you were seeking to gain their involvement in the project. You will have 3-5 minutes to further discuss the project and field questions. Be prepared to answer questions from the audience. Due in Week 13.


You should refer to the assessment brief which is available on myRMIT for full assessment criteria.

Results that apply to Ungraded courses that are delivered and assessed in accordance with competency-based assessment are:

CA      Competency Achieved

NYC   Not Yet Competent

DNS   Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.


Course Overview: Access Course Overview