Course Title: Apply digital solutions to work processes

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: BUSM7999C

Course Title: Apply digital solutions to work processes

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: (03) 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Felicity Burns:

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

 This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice.

It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT407 Apply digital solutions to work processes


1. Utilise digital workplace information

Performance Criteria:

1.1 Identify available workplace digital applications for communications, technologies and networks 1.2 Locate and use digital information as an integral part of workplace operations 1.3 Review digital information sources for validity and reliability 1.4 Create, store and retrieve information in digital format 1.5 Continuously review trends and innovations in relevant digital technology suitable for workplace innovation


2. Lead work processes in a digital environmen

Performance Criteria:

2.1 Select, integrate and use digital services in workplace operations 2.2 Review and select digital solutions that are fit for purpose 2.3 Integrate new digital innovations into workplace operations 2.4 Identify and adopt digital media protocols and conventions 2.5 Train, encourage and support team members in the application of digital solutions


3. Recognise and apply intellectual property requirements

Performance Criteria:

3.1 Identify legislation, regulations and the organisation's policy relevant to intellectual property 3.2 Review digital process and applications for compliance with intellectual property requirements 3.3 Document, register and report matters related to intellectual property

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to utilise digital workplace information and lead work processes in a digital environment.

Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.

Teaching Schedule


 This course is co-delivered and co-assessed with Develop and apply knowledge of marketing communication industry COMM7335C.



   Week Commencing


Assessment /Comment           




Course Induction
• Course delivery and assessment details
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Grading
• Plagiarism
• Extensions
• Feedback – contact times
• Submission requirements – how all work must be uploaded
• Resubmission policy – one resubmission, marked to a pass allowed
• Where to get support - Student study support details
• Student responsibilities – check emails and Blackboard shells weekly

*Outline for all Assessment Tasks





Introduction/overview of the marcomms industry

Understanding how technology enhances the efficiency of an organisation.

Research and referencing.

*Overview Assessment 1




Types of software and digital apps used in the workplace.

Using technology as a business solution.

New and alternative technologies used in industry to support workplace functions and business operations (industry shift).





Understanding small business needs both online and offline.





Providing digital solutions to an organisation to meet the consumer’s needs.

*Forums, blogs, videos, Websites, image galleries




IP, legislations, organisation policies

*Overview of Assignment 2






Different types of marketing, creative and advertising agencies.


The key areas of an agency.


 Assign 1 Due




Areas of service within a full service agency: marketing, media, advertising, creative, production.





Key job roles/positions and responsibilities in the marcomms industry

-         Select position to research for Assignment 3

*Overview of Assignment 3





Easter Break: 13 – 19 April


Project work


·        Setting up groups

·        Understanding the project brief and planning


*Check class times over Easter break

14 April Good Friday public holiday

17 April Easter Monday public holiday
18 April Easter Tuesday RMIT holiday








Creating content for a video script

Workshop 1

Assign 2 Due




Creating content for video script

Workshop 2




Editing/finalising work





Editing/finalising work

Assign 3 Due





No classes - Resubmissions only






No classes - Resubmissions only






Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • identify digital applications, services and information and evaluate them for use in the workplace including:
  • the validity and reliability of digital information
  • monitoring trends and innovations in digital technology
  • selecting digital services and solutions suitable for the workplace
  • compliance to relevant legislation, regulations and organisational policies
  • identify and implement protocols and procedures to integrate digital services and solutions including:
  • intellectual property requirements
  • digital media protocols and conventions
  • storage and retrieval of digital information
  • training and/or mentoring or other support for team members.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain how legislation, regulations and the organisation's policies and procedures relate to working with digital technology and information
  • explain key elements to consider when evaluating whether digital technology and information options are fit for purpose
  • outline the intellectual property risks to the organisation in relation to digital technology.


Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

Assessment Tasks

Assessment Task 1 – Digital Solutions Plan (40%), Individual, 1000 words


Understanding how new media channels and digital technologies are used to enhance the efficiency of functions in the workplace is important for any business. This assessment task will provide you with opportunities to explore digital applications and online media channels used in the workplace— to apply and inform digital solutions.

In this task, you are to find and research a small local business that could expand their business presence online. You are to evaluate the background of the company, the product/services that they offer and prepare a digital solutions plan (mapping out the media and applications the business could implement). The purpose of this task to improve their business functions in the online space.

*A brief template of the key aspects to address will be provided on Blackboard.

Details of assessment:

The plan needs to be presented in an ePortfolio format with evidence of the criteria outlined. Students are required to submit their plan electronically via Blackboard.

Due: Week 7


Assessment Task 2 – Agency Report (30%), Individual, 1000 words


The marketing and communications industry offer a variety of positions that span from marketing, advertising, media, creative, digital and production. Understanding the structure of a marketing and communications agency, and the various roles within, provides fundamental knowledge of: the agency environment, positions and responsibilities, organisation structure, services offered, key stakeholders, and the functioning of the marketing and communications industry.

In this assessment task, you are to select a marcomms agency in Australia and write a report based on the corporate structure of the agency and the various positions in-house (focusing on one department within the agency). You are to review the structure of the organisation and provide an analysis of the different positions within the agency (from a tiered organisation perspective).

The report needs to address the following:

-        An overview of the agency and what they offer (service wise)

-        The name and description of all of the various positions within one area of the agency, supported by an analysis of the roles and responsibilities of each position

-        An evaluation of any opportunities for progression within each position

-        A table of the various positions discussed from a tiered organisation perspective

Details of Assessment:

-        Report format (1000 words)

-        Include images of agency in Appendix

Reports need to be electronically submitted via Blackboard as a Word or PDF file.

* A list of key areas to be covered will be provided on Blackboard under the Assessment Folder.

Due: Week 11


Assessment Task 3 – Agency Scenario Video (30%), Small groups of 2-3


From your research in Assignment 2 and working in small groups of 2-3, you are to prepare a script and video of the exchange between at least two employees within a marketing and communications agency. All groups are to prepare a short video of an office scene that highlights the responsibilities of the position from the perspective of a real scenario.

*There will be workshops on writing the script in class

Details of Assessment:

All video files and scripts are to be uploaded to Blackboard by the submission date.

Length: 3 minutes

Due: Week 14



Submission Requirements:

Work is to be saved in a Word doc or .pdf and uploaded to the assessment tab in your course Blackboard shell by the required date. Work sent by email will not be marked. Work submitted after the deadline and without the Cover Sheet form from Blackboard below will not be accepted or marked.


Assessment Matrix


Marking Guide (Competency):

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Other Information


Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information:

Form to use:

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More Information:;ID=g43abm17hc9w

Form to use:

Resubmissions (VET Programs):

If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website More Information:;ID=7usdbki

Course Overview: Access Course Overview