Course Title: Write content for web pages

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: COSC6137C

Course Title: Write content for web pages

School: 345T Media and Communication

Campus: City Campus

Program: C5314 - Diploma of Professional Writing and Editing

Course Contact: Program Administration

Course Contact Phone: +61 3 9925-4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Teacher: Dzintra Boyd

Teacher Contact Phone: 9925 4269

Teacher Email: 

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course will allow you to develop key skills and knowledge around writing for the web. You will leaarn how to analyse user engagement and produce sharp, accessible content. This will include creating content that is optimized for search engines, social media and multiple web platforms. You will also develop the technical skills necessary to produce clear website layouts that are friendly to a range of users.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ICAWEB420A Write content for web pages


1. Determine site content requirements

Performance Criteria:

1.1 Identify customer information needs with reference to audience, site functionality and client requirements 

1.2 Confirm site purpose and functionality with reference to client  specification

1.3 Select content channels and format as part of client requirements

1.4 Obtain templates and style guides

1.5 Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality

1.6 Negotiate alterations to site design, as required by the content and client requirements


2. Write site content

Performance Criteria:

2.1 Create content according to content and client requirements

2.2 Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical

2.3 Edit content with reference to audience needs, site functionality, content and client requirements


3. Upload content

Performance Criteria:

3.1 Log into server site using either administrative or anonymous file transfer protocol in preparation for upload

3.2 Launch transfer file transfer protocol (FTP) client  and navigate to destination directory, either graphically or by using a command line interface

3.3 Store and order files according to logical design and user needs, using accepted file extension scheme

3.4 Demonstrate operation in closed contention mode

Learning Outcomes

On successful completion of this course you will be able to write clearly and effectively for the web, recognise how people access information on websites and build a community of online users around your content topics. 

Details of Learning Activities

In this unit, you will learn how to create engaging content for a website. You will be able to apply content layout, writing and design principles to a page of web content and reflect on the user’s engagement with your content.

In-class activities:

  • Lab work
  • Development of practical projects
  • Group discussion
  • Class exercises
  • Workshopping

Out-of-class activities:

  • Online research
  • Development of practical projects

Teaching Schedule

 Week  Class ContentAssessment

Introduction, explanation of course structure and assessment
Discussion of student-teacher expectations

Know why you are writing online content
Define your writing content focus

Developing user profiles

Assessment 1 assigned: Create a User Profile 


Principles of good online writing
Web layout and content design
Content strategy

Assessment 2 assigned: Develop Site Architecture

Assessment 1 Due: Create a User Profile

Site architecture
Writing for diverse audiences

Analysing websites and providing feedback


Using images and text

Assessment 2 Due: Develop Site Architecture

Creating a website
Using Wordpress
Assessment 3 assigned: Create a Website


Embedded media, domains and social media



Monitor and evaluate effectiveness of web-based communication
image editing
Providing and responding to feedback
Manage responsiveness


8ReviewAssessment 3 Due: Create a Website

Learning Resources

Prescribed Texts


The following texts are available in the RMIT Library:
Halvorson, Kristina and Rach, Melissa, Content Strategy for the Web New Riders, Berkley, 2012. Neilsen, Jakob and Budiu, Rulua Mobile Usability, New Riders, Berkley, 2013.
Felder, Lynda Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound, New Riders, 2011

Other Resources

Please see Blackboard for this course.

Overview of Assessment

Assessment will be ongoing throughout the semester.  It will demonstrate your ability to create well written content with consistent voice, tone and presentation format designed to meet the needs of the customer.

Assessment Tasks

To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessments (Refer to Blackboard for assessment criteria.)

Once you have demonstrated competency, your final assessment will be graded (Refer to Blackboard for grading rubric.)

Assessment 1 - Create a User Profile DUE Week 2 (Midnight on Sunday 19 February)
Assessment 2 - Develop Site Architecture DUE Week 4 (Midnight on Sunday 5 March)
Assessment 3 - Create a Website (Graded) DUE Week 8 (Midnight on Sunday 2 April) 

Graded assessment in this course uses the following grades:

CHD – Competent with High Distinction
CDI – Competent with Distinction
CC – Competent with Credit
CAG – Competency Achieved – Graded
NYC – Not Yet Competent
DNS – Did Not Submit for Assessment

Grading criteria for this assessment can be found on the course Blackboard site.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Other information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

How to submit work

Your assessment brief will specify how you should submit your work – as hard copy, digital copy or electronically through Blackboard. When you submit your work, you must include a declaration of authorship.

For submissions on Blackboard, you need to agree to an assessment declaration when you submit.

For all other submissions, you must complete and sign a submission cover sheet for every piece of submitted work.;ID=x3ddsmsrwa1hz

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. We strongly advise that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

We request that you speak to your teacher if regular attendance becomes difficult.

Assessment feedback
You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.;ID=qwxbqbg739rl1

Student progress
Monitoring academic progress is helps us to assist you in achieving your learning potential.

Adjustments to assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.;ID=kehn9bz22r41

Academic integrity and plagiarism
Academic integrity is about the honest presentation of work that is your own. RMIT University has a clear policy on plagiarism (see web page for more detail).

Credit Transfer and Recognition of Prior Learning (RPL)
Credit Transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview