Course Title: Present products

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: MKTG7851C

Course Title: Present products

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Justin Compton

Course Contact Phone: +61 3 99254819

Course Contact Email: justin.compton@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

 Justin Compton justin.compton@rmit.edu.au

Sue Robinson sue.robinson@rmit.edu.au

Maree Nelson maree.nelson@rmit.edu.au

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to produce a range of displays and product presentations. It involves applying visual display knowledge, safely maintaining and using a simple tool kit, and accessing and organising relevant materials and equipment.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER304 Present products

Element:

1. Maintain and use a display tool kit.

Performance Criteria:

1.1.Maintain a fully stocked display tool kit and tools in working order.
1.2.Use tools according to work health and safety (WHS) requirements and manufacturer instructions.
 

Element:

2. Produce simple displays.

Performance Criteria:

2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.
 

Element:

3. Produce and suspend simple styrene shapes and display cards.

Performance Criteria:

3.1.Ensure styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.
3.2.Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.
3.3.Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
3.4.Consistently follow relevant WHS procedures.
 

Element:

4. Produce a range of product presentations.

Performance Criteria:

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

Learning activities will include studio workshop demonstrations, site visits and practical exercises. Students will be required to do additional research outside of class hours.

Students will engage in Studio tutorials and practical demonstrations, Group Projects, Group Discussions, site visits (City Walk or Shopping Centre visit)


Teaching Schedule

WeekCourse content Performance Criteria
1

• Course Guide
• Introduction to course and expectations
• Equipment and tool kit overview
• Tool Kit brief 1
• Introduce Brief 5 (Folio)
• Introduce Brief 4 (Poster Suspension)

• Introduce Brief 2 (Store Window Observation Report )Introduce Brief 3 Valentine’s Day


• Display demonstration: nylon slip knot, poster mounting & suspension
 

1.1.Maintain a fully stocked display tool kit and tools in working order.
1.2.Use tools according to work health and safety (WHS) requirements and manufacturer instructions. (ongoing each week)


3.1.Ensure styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.
3.2.Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.
3.3.Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
3.4 Consistently follow relevant WHS procedures.( Ongoing each week)

2

• Tool Kit & tools required
• Brief 3 Due , Father’s Day & class discussion
• Install: poster suspension, slip knot, fans, folds, styrene shape suspension display
• Introduce Brief 7 (Sign & Icon Display)
• Introduce Brief 6 (Product Groupings)


• Practice symmetric and asymmetric groupings
 

 2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.
 

3.3.Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
3.4 Consistently follow relevant WHS procedures.

 

3

• • Store Window Observation Report due

Introduce Brief 7 (Sign & Icon)
• Introduce Brief 8 (Design Elements)
• City tour - Through VM Eyes
 

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.


3.3.Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
3.4 Consistently follow relevant WHS procedures.
4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.
 

4• Install: product grouping displays
• Generate ideas/thumbnails and practice groupings for Design Elements
 

2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

  3.4 Consistently follow relevant WHS procedures.
4.1.Generate ideas for the display using creative thinking techniques..

5
  •  
  • • Introduce Brief 9 (Street art display)
  • • Introduce Brief 10 (Red & White Sale) Display
  • Introduce Brief 11 Challenge Display
  • Generate ideas for Design Elements displays

        Monday March 9th Labour Day Holiday

 

2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.
 

6
  • •Install Design Elements Displays x 2
  • • Introduce Brief 12 (Selected Displays)
  • • Introduce Brief 13 (“This is Me” display)
  • Install Challenge Display

 

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

7
  • Install Design elements displays x 2
  • Iron, steamer, use of tall ladders, vinyl removal workshop

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

8

• Install: Sign & Icon displays x 2
• Introduce Brief 14 (Blk & White Pop Up Shop)
• Introduce Brief 15( Eames Cards Display)

 

        Mid Semester Progress Check

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

9
  • • Install 1 x selected display
  • Install Red * White Sale Display
  • • Prep session for Black & White Pop up Store

 

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

   
10• Install 1 x selected Display
• Black & White Store preparation

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

11• Black and White store preparation class

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

12

• Black and White store installation

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.
 

13• Install 1 x Selected Display
• Install Street Art Display
 

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

14• Install Eames cards
• Install 1 x Selected Display

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

15• Install 1 x Selected Display
• Install “This is Me” Display with printed backdrop & 3D element  from 2D class
 

  2.1.Produce product displays to show purposefully designed groupings.
2.2.Ensure groupings clearly reflect display form, shape, composition and depth.
2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.
2.4.Use colour and texture to enhance displays.
2.5.Create displays using self-built and commercially supplied risers.
2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.

4.1.Generate ideas for the display using creative thinking techniques.
4.2.Test ideas against display objective and organisational requirements.
4.3.Discuss display options with relevant personnel.
4.4.Develop product storyline and access merchandise, materials and equipment.
4.5.Create effective groupings using suspension and under-staging techniques.
4.6.Review and refine display and refinements as required in line with display objective.
4.7.Observe safety procedures at all times during construction and placement of display.

16• Folio Due 


Learning Resources

Prescribed Texts


References


Other Resources

Students are required to have a tool kit (contents of this tool kit will be discssed in the first class)

RMIT will supply pins, nylon, some display paper, display bays, pastic risers to support product/props,

For the Practice exercises in week 1

Students are expected to be resourcful when sourcing props and merchandise for thier displays and will be required to bring in props and merchandise for thier displays each week. The specific requirements for these displays will be discussed with each brief.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1 x folio 
1 x pop-up shop 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

 

Assessment will be ongoing throughout the semester. Assessment will incorporate a range of methods to assess performance and the application of skills and knowledge.

Students will be assessed on practical exercises, a report. some exercises will be formative along with exercises that will be summative.

 Please note: All Assessment tasks need to be completed before competency is achieved,  a number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester this will also be supported by direct feedback from the teacher. All displays must be completed in class while a teacher is present.

.Brief 14 -  Black & White Store, Due week 12  and Brief 5 - Folio, Due week 16, will be summative to provide a level of performance in addition to your competency.

Folio and Black & White Store are marked out of 100

 


Competency based assessment

You will receive feedback with verbal and/or written evaluation of your progress within class time.

The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

 

Assessment Grading: Your final level of assessment for this course will be graded as follows.
 

Competency based assessment

You will receive ongoing verbal feedback of your progress within class time.

Assessment Grading: Your final level of assessment for this course will be graded as follows.


CHD : Competent with High Distinction : 80 – 100
CDI : Competent with Distinction 70 – 79
CC - Competent with Credit : 60 – 69
CAG - Competency Achieved Graded : 50 – 59
NYC - Not Yet Competent - 0 – 49
DNS :Did Not Submit for Assessment

 

 







 


Assessment Matrix


The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information


Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
www.rmit.edu.au/students/specialconsiderations/online

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)
 

Course Overview: Access Course Overview