Course Title: Undertake marketing activities

Part A: Course Overview

Program: C6125 Advanced Diploma of Professional Screenwriting

Course Title: Undertake marketing activities

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7840C

City Campus

TAFE

345T Media and Communication

Face-to-Face or Workplace

Term1 2013,
Term1 2014,
Term1 2015,
Term1 2016,
Term1 2017

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mctafe@rmit.edu.au



Course Description

In this course, you gain valuable industry experience that will help you to market yourself as a writer and/or script editor. You research the wider screenwriting industry to source a work placement in an area  that interests you, and market yourself and your writing projects in order to arrange a placement.  During your placement, you strengthen your industry networks and establish relationships which enhance your professional reputation while observing and participating in the development or production of current projects with industry mentors. You then reflect on ways that this industry experience will allow you to market yourself and your projects more effectively in the future. 

Industry Placement Requirements
An agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement (local and international). International placements must be registered and processed through RMIT Education Abroad. In the case where a placement ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

At RMIT you are required to have completed all first year courses before enrolling in this course.



National Competency Codes and Titles

National Element Code & Title:

BSBMKG414B Undertake marketing activities

Elements:

1. Research marketing information

2. Plan marketing activities

3. Implement marketing activities

4. Review marketing activities


Learning Outcomes

On successful completion of this course, you will have developed important professional networks and an awareness of ways in which you can market yourself as a freelancer in the broader screewriting industry.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through your market research, your engagement with industry networks and a written report reflecting on your ability to establish and conduct relationships with industry.  You will also be assessed through a report from your host employer, that can be used as part of your future marketing strategy.