Course Title: Undertake marketing activities
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: MKTG7840C
Course Title: Undertake marketing activities
School: 345T Media and Communication
Campus: City Campus
Program: C6125 - Advanced Diploma of Professional Screenwriting
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: email@example.com
Name and Contact Details of All Other Relevant Staff
Teacher: John Reeves
Phone: 03 9925 4895
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Required Prior Study
At RMIT you are required to have completed all first year courses before enrolling in this course.
In this course, you gain valuable industry experience that will help you to market yourself as a writer and/or script editor. You research the wider screenwriting industry to source a work placement in an area that interests you, and market yourself and your writing projects in order to arrange a placement. During your placement, you strengthen your industry networks and establish relationships which enhance your professional reputation while observing and participating in the development or production of current projects with industry mentors. You then reflect on ways that this industry experience will allow you to market yourself and your projects more effectively in the future.
Industry Placement Requirements
An agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement (local and international). International placements must be registered and processed through RMIT Education Abroad. In the case where a placement ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBMKG414B Undertake marketing activities
1. Research marketing information
1.1. Research the concept of marketing as it applies to the organisation
2. Plan marketing activities
2.1. Undertake analysis of collected basic marketing information
3. Implement marketing activities
3.1. Determine and access resources required for work activities
4. Review marketing activities
4.1. Measure and record outcomes of marketing activities
On successful completion of this course, you will have developed important professional networks and an awareness of ways in which you can market yourself as a freelancer in the broader screewriting industry.
Details of Learning Activities
In this course, you will learn through:
• online and other research
• work integrated learning
• teacher directed learning
• one-on-one discussion with your teacher
• independent study
• analysis and reflective practice
Your 1-2 week (minimum 35 hours) industry placement takes place over a period of time to be negotiated by you with your host employer/s.
Each student’s work schedule will be different, so there is no ongoing weekly outline for classes. However, there will be introductory classes held in Semester 1 which aim to provide you with an overview of the unit of competency and information regarding the routines and protocols related to Practical Placement activities, particularly the need to register your placement on the RMIT University system InPlace.
After these scheduled meetings, you will research and explore the screenwriting industry in order to source a work placement in an area that interests you. You will develop a strategy, with the help of your teacher, to market yourself and your writing projects in order to arrange a placement. Your teacher will provide support and approve the arrangements and the scope of the position. Taking into account your study timetable and the needs of the host organisation, you then negotiate and complete your industry placement. Catch-up classes later in the semester will enable students to exchange ideas and review placement progress.
You are expected to maintain regular contact with your teacher through face-to-face meetings and through e-mail. These meetings are scheduled by you and the teacher together and will be logged and minuted as part of your assessment.
While there are no prescribed texts you are strongly advised to make use of the listings of recommended reading and viewing posted on Blackboard, which will be updated on an ongoing basis.
You are advised to look at the course myRMIT site for ongoing updated information.
You will require access to a computer and the internet for this course. RMIT will provide you with further resources and tools for learning through our online systems and access to specialized facilities and relevant software. You will also have full access to the extensive Carlton and Swanston library resources.
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through your market research, your engagement with industry networks and a written report reflecting on your ability to establish and conduct relationships with industry. You will also be assessed through a report from your host employer, that can be used as part of your future marketing strategy.
To demonstrate competency in this course you need to complete all of the following pieces of assessment to a satisfactory standard (refer to Blackboard for assessment criteria).
Assessment #1: Action plan
A one-page action plan including a short description of the type of placement opportunity at which you’re aiming, your targeted organisations/individuals, their market segments, and your strategies for marketing yourself to them. You should also include an appraisal of how the experience you will gain while completing this placement might help you market yourself and your projects in the future.
Due: Thursday 16 February
Assessment #2: Organisation of placement/Placement Journal
You are asked to maintain a personal Placement Journal as you research your target segment, market yourself, source, secure and organise a placement with the help and support of your teacher. Your journal may take the form of a brief visual reflection on your placement; how you found it, where it happened, and your interaction with your placement hosts.
Your placement should be arranged in Semester 1. Thursday 13 July, however, is the final due date.
Your Placement Journal should be lodged with your teacher during your professional conversation on or after Thursday 19 October.
Assessment #3: Complete the Placement
You will engage in script writing, development or editing work (or any related work) with a professional production company or individual, or on an approved project. This engagement can take the form of observation and/or involvement in the writing process, including writing brief sample scenes or scripts for the production and obtaining feedback on your work from others involved in the project, or any other related tasks.
During your placement, you are asked to organise a meeting with your workplace mentor to gain feedback on your career plan, as generated in your first-year studies, and to gain an understanding of the market in which the organisation or mentor operates. The details of this meeting, including feedback from your mentor and your own reflections on what was discussed, may form part of your later Professional Conversation.
Due: your placement needs to be completed by Thursday 12 October.
Assessment # 4: Mentor Evaluation
Please supply a report from your mentor/ placement host in the form of a simple letter of reference or commendation on host company letterhead. This should be submitted together with your Placement Journal during your professional conversation on or after Thursday 19 October.
Assessment #5: Your placement report/Professional Conversation
In a 15-minute recorded Professional Conversation with your teacher, you will be asked to reflect and report on your placement from the perspective of a screenwriter about to enter the workplace. This will include revisiting your first-year career plan, reviewing changes in your own perspective across your training program, and some indication of your future career pathway. Specific aspects include:
- the market your host organisation/individual operates in. How does it position itself? How does it differentiate itself from others? Where is it heading? What is its vision?
- your renewed understanding of roles and responsibilities of relevant personnel, script development, methods of accountability, scheduling, briefing, etc.
- the collaborative working process, and your ability to contribute to it
- the various steps you have taken to market yourself and to broaden your professional network
- how you have sought to broaden your skills and employability through the tasks allocated, conversations with your workplace mentor, observation of script development, the production process and all writing and related tasks undertaken
- how the placement experience has enriched and perhaps altered your career development goals
- what course of action you will take into the future to build on the experience your placement has provided, and to increase your marketing profile and experience in the industry.
Due: On or after Thursday 19 October (as scheduled with teacher)
Grades which apply to courses delivered in accordance with competency-based assessment (not graded).
CAG Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration.
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students
How to submit work
Your assessment brief will specify how you should submit your work – as hard copy, digital copy or electronically through Blackboard. When you submit your work, you must include a declaration of authorship.
For submissions on Blackboard, you need to agree to an assessment declaration when you submit.
For all other submissions, you must complete and sign a submission cover sheet for every piece of submitted work.
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. We strongly advise that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
We request that you speak to your teacher if regular attendance becomes difficult.
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Monitoring academic progress is helps us to assist you in achieving your learning potential.
Adjustments to assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
Academic integrity and plagiarism
Academic integrity is about the honest presentation of work that is your own. RMIT University has a clear policy on plagiarism (see web page for more detail).
Credit Transfer and Recognition of Prior Learning (RPL)
Credit Transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview