Course Title: Manage on-site event operations

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: BUSM8792C

Course Title: Manage on-site event operations

School: 345T Media and Communication

Campus: City Campus

Program: C6150 - Advanced Diploma of Music Industry (Sound Production)

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Teacher: John Favaro
Phone: 9925 4815

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to manage on-site operational activities for the staging of events. It requires the ability to finalise operational plans, oversee event set-up, execution and break-down, and evaluate the operational success of events.

It applies to event coordinators and managers as well as venue duty, front of house and operations managers who operate independently, and are responsible for operational decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.

You will be staging a live music event at a local public music venue, carrying out all technical, organisational and marketing duties for the event.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXEVT505 Manage on-site event operations


1. Finalise event preparations.

Performance Criteria:

1.1Check final arrangements for event and address any discrepancies or outstanding matters.

1.2Analyse event requirements and develop plans and procedures for event staging.

1.3Prepare and collate operational documentation to facilitate effective on-site management and distribute to relevant personnel.

1.4Develop and provide event briefings to relevant personnel in advance of the event.

1.5Minimise use of printed materials and maximise electronic transmission of documents to reduce waste.


2. Oversee event set up.

Performance Criteria:

2.1Establish on-site contact with contractors and reconfirm all requirements.

2.2Assess all aspects of event set up against prearranged service agreements and check for safety and ease of attendee access.

2.3 Identify any deficiencies and discrepancies and take prompt action to resolve.

2.4Conduct final briefing on event operational details including communication and control mechanisms.


3. Monitor event operation.

Performance Criteria:

3.1Monitor event operation through observation and communication with relevant personnel to ensure effective delivery of services.

3.2 Identify and quickly evaluate operational problems as they arise and take prompt action to resolve.

3.3Monitor compliance with environmental and social sustainability procedures to ensure minimal impacts.

3.4Liaise with client throughout event to ensure satisfaction with service delivery and make necessary adjustments.


4. Oversee event break down.

Performance Criteria:

4.1Ensure event break down is completed according to agreements.

4.2Check and sign invoices according to contractor agreements.

4.3Debrief relevant personnel to improve future event service delivery.


5. Evaluate operational success of event.

Performance Criteria:

5.1Obtain feedback from customers and seek input from personnel and contractors on event operations.

5.2Reflect on and evaluate operational problems.

5.3Provide recommendations for improvements to future event management practices.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to :

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

Manage on-site event operations for at least one event type listed in the knowledge evidence with multiple operational components, overseeing event:

  • Set-up
  • Operation
  • Break-down
  • Develop comprehensive plans, procedures and operational documentation for staging at above event
  • Conduct event briefings prior to and following the above event
  • Liaise and consult with contractors and other relevant personnel during event finalisation, operation and break-down to ensure service agreements are met and potential risks are mitigated
  • Manage on-site event operations in live time where commercially realistic time pressures and constraints play a key factor.


 To complete this assessment you will be staging a live music event at a public music venue.


Details of Learning Activities

Learning and assessment will be made through the production of an on site music event at a commercial venue.

You will work in small teams to co-ordinate the event, including technical production, event promotion and artist management.

Teaching Schedule

Week 1

Introduction to course 
Overview of assessment

Week 2

Plan activity to be marketed 
o Plan event theme 
o Venue 
o Performers 


Week 3

Market the event to bands, booking agents and venue 
o Venue costings, roles and responsibilities 
o Promoters roles and responsibilities 
o Artists payments, roles and responsibilities

Week 4

Market the event to bands, booking agents and venue 
- Venue costings, roles and responsibilities 
- Promoters roles and responsibilities 
- Artists payments, roles and responsibilities 

Week 5

Research marketing and promotional activities factoring in: 
- Target audience 
- Budget constraints 
- Seasonal variations 
- Time constraints 
-Resources including human resources 

Week 6

Develop marketing strategies, reports and action plans including: 
- Press releases 
- Radio carts 
- Promotional artwork 
- Web and social networks 
- Public relations materials 
- Invitations 

Week 7

1. Allocate student roles to implement marketing plan 
2. Students allocated roles and responsibilities for event including: 

- Venue liaison 
- Band liaison 
- Sound engineers for outside broadcast van, front of house and monitors 
- Merchandise sellers 
- Door person 

Week 8

Review and report on promotional activities 
- In class 
- Report to venue 
- Report to booking agents 
- Report to artists 

Week 9

Prepare schedules, roles and responsibilities for the event to: 
-The artists, including sound checks and playing times 
-The venue including load in times 
-Timeline of event including AV and sound departments access to stage 

Week 10

Review and evaluate the implemented marketing plan

Week 11

Excursion to the venue

Week 12

Plan for post production, allocate student roles

Week 13

Marketed Event

Week 14

Review of event

Week 15

Review of the marketing plan post event

Week 16

Present and review marketing strategies from organisations from students work experience

Week 17

Assessment & Review

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment for this course will involve demonstration of practical tasks and testing of your knowledge.

Practical tasks will focus on live sound productions, utilising a range of sound reinforcement equipment, and include studio based post production of live recordings.

Assessment Tasks

Research promotional activities
Report to class research findings
Implement marketing strategy

Active participation in marketing & production of Music Event(s)

Written report of event, including marketing strategy and event budget
Due date: Week 17


To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and once you have demonstrated competency, you will receive a grade for the graded Assessment Task (refer to MyRMIT for grading rubric).

For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.


Course Overview: Access Course Overview